The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search engine optimization demand on the rise
The recession has caused many companies to cut back on traditional marketing campaigns, but if new research from the UK is any indication, the search engine optimization (SEO) market will continue to grow here in th
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Keyword organization is important SEO step
One of the things that’s at the heart of any quality search engine optimization (SEO) campaign is keywords, but one expert says that’s not enough and more companies need to make sure their keywords are o
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Good SEO can help reputation management
Although the typical use of search engine optimization (SEO) is to increase the visibility of a company and get references to it to the top of a search engine results page, one growing trend in SEO involves betterin
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A new search engine may change companies’ SEO perspective
When companies begin a search engine optimization (SEO) campaign, they typically focus on getting content to page one on Google or Yahoo or another search engine – but if a new engine’s popularity takes
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Cost is the wrong factor for choosing an SEO strategy
With the state of the economy some businesses are hesitant to increase their marketing budget for search engine optimization (SEO), but one expert says that a quality SEO campaign will "pay for itself." In
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CBS News launches new site with SEO in mind
Although much has been made of print and online news outlets using search engine optimization (SEO) to increase traffic, not much has been mentioned about the TV industry and their attempts but CBS News unveiled a n
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All industries can benefit from SEO
Many companies feel that they need to be in the IT field in order for search engine optimization (SEO) to work for them, but one embroidery company has found that SEO is helping increase sales.
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Original content is important part of SEO
A growing number of industries are using search engine optimization (SEO) to help increase their online visibility, but one company says the best way to increase website traffic is to create original content year ro
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