The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Decision to use SEO or paid search depends on audience
When choosing to use online marketing some companies struggle with the decision to use either paid search or search engine optimization (SEO), but one group says it depends on who the target audience is. Online mark
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Websites should be SEO and social media friendly
With a growing number of people using sites like Twitter, one expert says it’s not enough for a company’s website to be search engine optimization (SEO) friendly, it must also be social media friendly. I
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SEO. It’s not just for small business anymore
Although the world of search engine optimization (SEO) is growing, many believe that it is primarily for small businesses looking to gain an advantage on big corporations, but one expert says no company is too big t
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Company turns to SEO to ride out recession
As the economy continues to struggle a number of web-based businesses are finding it hard to stay afloat, but as the market for search engine optimization (SEO) grows, some are changing their focus. The Charlotte Ob
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Bing goes live, Live goes away
The world of search engine optimization (SEO) may have made a drastic change today as Microsoft released Bing, its new search engine, days ahead of schedule. When the software giant made the much-hyped announcement
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SES Toronto analyzes copywriting, Twitter
Just like everything else on the internet, the world of search engine optimization (SEO) is in constant flux and nothing exemplifies that better than the agenda at this year’s Search Engine Strategies (SES) To
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Auto dealer to use SEO to drive sales
It’s no secret that the auto industry is struggling during the recession, but in order to help make itself more visible to those still looking to buy vehicles, one Massachusetts car dealer is turning
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Bing likely to change SEO
Yesterday Microsoft finally unveiled its much-hyped search engine, Bing, which the company says is the first step to moving beyond search, but according to one expert it will also mean a change in search engine opti
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