The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Companies increase need for original content, SEO work
It would appear there is a growing interest from websites looking to create original content as one job site finds that businesses looking to hire people who can provide that content and search engine optimization (
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Companies continue shift from traditional to online marketing
Many companies have forecasted that online marketing will continue to grow to the detriment of traditional marketing outlets, but a new study from Forrester Research shows just how drastic the shift will become. For
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Mobile ad spending to continue increase
Although mobile advertising has taken a hit this year, a new report finds that it is expected to bounce back in 2010 as more people get their hands on smart phones and other mobile devices.
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New York clothing line uses SEO to boost sales
R.A.G. New York, a New York City-based retailer was doing well with in-store sales, but saw little movement on its website sales – until it began using search engine optimization (SEO). Jay Greenstein, preside
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Does swine flu searching mark a change in SEO?
The phrase on everyone’s lips these days is "swine flu," but apparently it’s in everyone’s search terms as well which may say a lot about the future of search engine optimization (SEO). W
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Online marketing, SEO shouldn’t be left to ‘amateurs’
The reality is that most startups won’t succeed, but with failure comes knowledge and the co-founder of one failed startup says online marketing is one of the most important things for a website – if
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Bands should consider SEO when building a website
A website is probably the most popular way for bands to release information about themselves and their music, but in many cases the acts don’t consider search engine optimization (SEO) and are more concerned a
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Online marketing taking the place of traditional
Numerous studies and forecasts have shown that online marketing will continue to increase through 2009 and beyond, but a new report finds that a significant amount of companies plan to increase their
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