The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Email marketers ‘can improve campaigns in the new year’
Email marketers can make a number of small improvements to their campaigns as they move into the new year, according to a blogger.
Stephanie Miller of Return Path suggested that sending messa
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Stephanie Miller of Return Path suggested that sending messa
Survey: Four-fifths of Americans now online
Over 81 percent of the total US adult population now use the internet, new research has revealed. Undertaken by Harris Interactive, the Harris Poll revealed that 184 million US adults currently use the web, growing
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Yahoo! News sees biggest single-day audience in elections
Yahoo! has revealed figures showing that its news website attracted the biggest single-day online news audience ever on the day of polling for the US elections. According to statistics from comScore, 7.6 million uni
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SEO Starter Guide launched by Google
Google has launched a new beginner’s guide to search engine optimization (SEO) for webmasters looking to promote their sites online. The SEO Starter Guide offers guidance on about a dozen different areas that
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Poll: Social media seen as most effective for corporate PR
US chief executive officers (CEOs) believe that social media tools could be more effective in building corporate reputation than as a sales driver, according to a new poll.
Conducted by PRWee
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Conducted by PRWee
Inbound web links ‘should be checked for malware’
Search engine optimization (SEO) executives have been advised to check that incoming website links do not come from sites that contain malware. Loren Baker, editor of Search Engine Journal, said that it is possible
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Retailers ‘intensifying holiday email marketing campaigns’
American retailers are stepping up their holiday email marketing strategies with increased references to Christmas-related terms, the latest Retail Email Index has shown. According to the Retail Email Blog, the numb
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B2B marketers ‘must consider Gen Y in SEO campaigns’
Business-to-business (B2B) marketers would do well to ensure that the Generation Y demographic is one of their target audiences when performing search marketing campaigns, according to one expert.
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