The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
A Cup of Ambition With Christina Fournier: Director of Customer Experience
We pull back the veil on our Director of Customer Experience, Christina, to get to know what she does on a day to day, her passions outside of work and why she loves working at Brafton.
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The Top 9 Content Analysis Tools to Boost ROI
Learn how the right content analysis tool can help you measure and boost return on investment for your SEO marketing — and check out our list of top tools.
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5 Internal Marketing Strategies to Supercharge Employee Engagement (Infographic)
Internal marketing represents the set of activities that promote an organization’s mission and objectives to its employees.
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Return on Ad Spend (ROAS) — What It Is And How to Maximize
Return On Ad Spend (ROAS) is one of the less popular but very useful key performance indicators (KPIs). Read on to find some useful tips on what you can do to improve your ROAS.
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Content Memes: 5 Tips for Using Memes in Content Marketing
It’s content. It’s a meme. It’s a content meme. How can it help your marketing strategy?
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8 Do’s and Don’ts of Creating Marketing Videos — with Video Creative Director AJ Muffett
There’s so much “video marketing best practices” content out there, but how much of it is actually helpful? Our Video Creative Director, AJ Muffett, walks us through some of the most common do’s and don’ts when it c
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Share of Voice: How to Measure, Boost and Leverage Your SOV
Learn what share of voice is and how to measure and improve your SOV.
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Why Video Content Management is Essential to Your Marketing Strategy
Video content management can be used to improve your marketing strategy. Learn what it is and why it’s such an important tool for supporting your business.
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