The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Is blogging dead?
As a platform, blogging remains relevant as long as brands understand how to create engaging content.
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Drip email marketing: A smart guide to email automation
Why do drip emails perform so well? What is it about email list segmentation that makes your marketing campaigns so much smarter? We talk through all that, plus provide plenty of examples for you to emulate.
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The Content Marketing Weekly: Uncovering the Latest SEO Strategies
This week’s CM weekly covers optimizing your website for audio search, owning branded terms in Google with featured snippets, video SEO tips and more!
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Colin McMahon: A writer of many worlds
A lover of writing and Godzilla, Colin is a spirited Content Writer on Brafton’s editorial team. With an upcoming book launch, we’re also proud to refer to him as a published author.
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5 content tools for the minimalist content marketer
If you’re ever stranded on a desert island, these are the content creation tools you want by your side.
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The evolution of content marketing and SEO [infographic]
Here’s a little history lesson about the industry we all know and love.
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How to create a brilliant blog strategy
A blog without a strategy is like an airplane without wings: It’ll never take off.
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The Content Marketing Weekly: World Cup Hangover Edition
This week’s edition features a handy blog promotion checklist, why “pogo-sticking” is not a Google ranking factor, the trouble with A/B testing from Google’s perspective and more.
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