The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The end is nigh: How to write a conclusion
The conclusion is your content off ramp, allowing readers to slow down, find your calls to action and consider their next decision.
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The Best Blogging Tools
About 4 million blog posts will have gone live by the end of today. Your task? Write something that a prospect will read over the other 3,999,999 posts. Here’s how.
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Why we tawk the way we tawk: Communication accommodation in content marketing
How content can require communication accommodations, just like your conversations do.
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This is why you’re wasting your money on content marketing
Ever heard the expression “money pit”? It’s usually in reference to purchasing a chronically flawed automobile. Content marketing draws parallels. Very close parallels.
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Content Marketing Weekly: Does GDPR affect your company’s marketing? (hint: yes.)
GDPR, Google updates and AI for content marketing: This week, we’ve got it all.
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How to Grow Instagram Followers to 100k for free
On a platform where hashtags like #caturday and #textsfromlastnight reign supreme, can businesses – particularly B2Bs – find success on Instagram?
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Erin Balsa is the boss you wish you had
As a Managing Editor, freelance writer and mom of two, Erin is a true hustler. Here’s an inside look into her world and a taste of the spirit she brings to the Brafton editorial team.
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How to build a B2B marketing strategy from the ground up
What is a B2B strategy, and how do you beat competitors at the marketing game? We’ve got plenty of examples for you to follow and summaries of what you need to know to get started.
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