The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How your phone analytics affect your content marketing strategies … and more
Is your website content targeted at getting readers to move conversations offline? Businesses must take proactive steps to improve their phone conversions if they want to create cross-channel campaigns.
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41 percent of Twitter users click on #hashtags to learn more about brands
RadiumOne evaluates why Twitter members use hashtags, and what they expect out of these tags.
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Social SEO alert: Webmasters can now acquire keyword data from Graph Search
Facebook has implemented a query string that helps SEO content marketers glean insight from social searches.
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Brands move budgets from traditional toward online content marketing, study shows
Companies save money when they transition from traditional to web marketing, allowing them to invest more in online channels.
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Leveraging insights from social listening for ROI – #SESNY
At SES NY, experts talked about creating social marketing strategies that prepare every department to leverage engagement for ROI.
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Where does creativity factor into B2B video marketing? Everywhere – #SESNY
How can you engage audiences with video content? Creativity.
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Social search & the future of SEO: Insights from Bing at #SESNY
How does social fit into the worlds of SEO and search? Bing’s Duane Forrester and Catalysts’ Dan Cristo highlighted the major changes in the industry at SES NY.
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Google’s Universal Analytics gives businesses new insights on customers’ content journeys
Google’s website analytics platform provides marketers with greater insights into their online customers’ behaviors.
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