The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Who won the Super Bowl: Beyonce or Twitter? Twitter!
Twitter took the spotlight in last night’s Super Bowl, finding itself in 50 percent of National TV commercials.
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Tech Trend: Video for the win
Tech companies must develop marketing strategies that appeal to prospects throughout the sales cycle.
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Small businesses turn to LinkedIn, overlooking Twitter and Facebook
Small business owners report better results on LinkedIn than other social sites.
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Brands remain in the dark on how to leverage SEO content for their websites
New study shows that brands will continue to market via content, but struggle with SEO best practices.
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How Grey Goose created cross-platform success with social media
Social media marketing must create an experience to engage audiences.
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Google revamps AdWords for video to show marketing goals
Google AdWords organized measurement tools will help marketers improve their video campaigns.
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The ideal customer service experience – it’s online
Consumers want customer service online, and marketers can create SEO-friendly landing pages to provide information.
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Content marketing recap: January 2013 (Video)
This month’s top content marketing headlines can guide strategies for investment, optimization and measurement.
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