The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Email marketing: a successful strategy when people like email, not phone calls
Many are checking their emails using their mobile devices, presenting email marketing opportunities.
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How can I increase landing page SEO and conversions?
Landing page optimization tips and best practices for businesses across all industries.
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Video views grew by 59 percent in 2012
Video views grew substantially in 2012, so marketers should create video marketing strategies in 2013.
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Consumers turn to video to research products
Consumers are turning to video before buying, signaling marketers to react.
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How news content and SEO can win premium leads
News content marketing optimized using SEO helps brands enter industry-relevant conversations and win leads.
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Eighty-seven percent of women watch video content online
Women prefer to view video content online and brands must capitalize on this trend.
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Social media sharing – does it lead to real money?
Eventbrite released a study revealing that social media leads to real live dollars.
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Luxury brands: To social media, or not to social media?
Luxury retailers say they will increase social media marketing spend, but should they focus on content creation?
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