The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Corporate samaritan: Honest cause marketing converts American shoppers
Americans respect philanthropic organizations, but they want proof that campaigns make a difference, and content marketing can showcase accomplishments.
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Want more leads? Build more landing pages
Data from HubSpot shows that more landing pages lead to more leads.
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Writing custom content must fit into every marketing venture
Consumers haven’t made up their minds on whether they prefer interactive or plain-text content, so brands must create both.
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Think email pop ups are annoying? Well, they do the trick
Dan Zarrella analyzed a brief period without email popups on his site and revealed that they increase subscriptions.
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Brafton talks content marketing at New Media Expo (NMX) Las Vegas
Brafton is attending the NMX conference in Las Vegas.
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Social media stays for longer than one night in hotel industry
The hotel industry is using social media for customer service and seeing success. Marketers in other sectors can join in.
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Achieve more with less using content marketing
Agencies say clients expect more from less, but could altering channels be cost-effective for both parties?
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Social media extensions drive traffic and build cross-channel experiences
Studies show social media content compels viewers to navigate to branded websites for additional information.
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