The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Video content marketing brings more click-throughs and conversion
A recent report by Cisco confirmed that video is becoming a powerful marketing tool and disseminator of information.
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Testimonial: Allegis Group Services builds authority with Brafton content marketing [Video]
Allegis Group Services describes content marketing from Brafton as an “art and science,” high on creativity, strategy and results.
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Big Data: Is it supporting your content creation efforts?
Data management platforms provide invaluable market insight that marketers can use to create branded content.
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Measure SEO results beyond keyword success as over 30 percent of queries are ‘not provided’
Google’s encryption service may be frustrating for marketers focusing on SEO. Diverse, custom content can help bridge gaps.
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Video content: Are you misleading your viewers?
Study shows it’s difficult to deliver honest and exceptional video content to increasingly impatient viewers.
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Why retweets may not be the best Twitter marketing metric
Retweets may not garner significant traffic, but they do demonstrate the harder-to-measure side of social marketing.
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Do ‘fat fingers’ inflate mobile content clicks?
Mobile clickthrough rates often exaggerated due to “fat fingers.”
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Email content: Concision catches more clicks than creativity
A case study finds concise email subject lines outperform creative alternatives.
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