The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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New Google search feature: Preferences follow users across platforms
Google announced this week that users can now save their search settings across platforms and devices, further demonstrating the company’s insistence on quality user experiences.
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Targeting power users critical for Facebook marketing success
A report from Wildfire found that successful Facebook marketing relies on appealing to users most likely to share with their own friends.
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Google search alert: More SERPs showing seven results instead of 10
A search analyst at SEOmoz found that more Google SERPs with just seven results links have spotted on the web since August 13.
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Video marketing rises, more businesses use YouTube
EMarketer reported that YouTube has become a part of marketing campaigns for 36 percent of companies, and the value of video content is becoming clear.
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Social users want brand content, not ads
Social media marketing campaigns are best served with organic content, as ads remain ignored by most users.
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Content marketing agency Brafton ranks 61st on Inc. list of 500 fastest-growing private companies
Content marketing agency Brafton has been named the 61st fastest-growing private company on the Inc. 500 list, and it ranked 12th among advertising and marketing companies included on the list.
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Internet marketing news roundup, August 20
Google was at it again last week, releasing new search algorithms and summing up the summer in search updates from the company.
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Social media marketing matures, evolves in 2012
EMarketer reported that Facebook and Twitter are leading the way in a consistently strong and dynamic social media marketing channel.
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