The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Survey says content marketing targeting Gen Y must highlight value
A report from PerkStreet Financial shows that Generation Y is an increasingly value-conscious group, and this trait should be a main focus of content marketing campaigns targeting it.
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Two-thirds of marketers recognize website testing critical to web marketing success
Frequent testing of all elements of a website can help businesses plan their content marketing campaigns and conversion optimization strategies more effectively.
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SEO lifts bank’s organic search traffic 30 percent and paid search traffic 360 percent
A report from MarketingSherpa highlighted the success Landmark bank experienced with content-driven SEO.
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Google honors International Womens’ Day with doodle
International Women’s Day falls on March 8, and it merited a Google doodle while proving a trending topic on Twitter throughout Thursday.
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Report: Internet marketing fuels sales among consumer goods companies
A report from IDC found that consumer goods companies are making sales through their own websites, and analytics data around online sales enables them to target their marketing content more effectively.
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Entertainment, technology industries seeing more success with social marketing
A report from AdParlor found that businesses in the entertainment and electronics industries are among the most successful on social media websites.
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New media marketing initiatives demand ‘internal alignment’
A report from the Optimization Group suggests that businesses launching new media marketing campaigns have to win buy-in throughout their organization to ensure brand consistency and success across channels.
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Google launches new search app for Windows Phone users
A new Google Search app for Windows Phone 7.5 users will make it easier for the smartphone owners to find content on the web.
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