The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Five steps for using Google+ and content marketing to boost search and social visibility
Google+ marketing can boost social reach and search visibility. Here are some tips on sharing content on Google’s social network.
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Seventy-four percent of consumers turn to web before making purchases
Seventy-four percent of consumers said they research products on the web before purchasing them.
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Martin Luther King Jr. Day search trend can boost content marketing campaigns
Martin Luther King Jr. was a trending topic on Monday as searchers browsed the web for information about the civil rights activist.
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FTC heat on Google intensifies with launch of Search, plus Your World
A report from Bloomberg indicates that the launch of Search, plus Your World may bring increased scrutiny on Google from the federal government.
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DuckDuckGo receives facelift, looks to compete in search in 2012
DuckDuckGo is the latest search engine to make a push for more traffic and use in 2012, as Google continues to dominate the market.
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Internet marketing news roundup, January 13
Google’s announcement of Search, plus Your World on Tuesday drew the attention of web marketers in all channels as the move signaled the full integration of Google+ and search.
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Bing tests top content toolbar at bottom of homepage
Bing appears to be testing a new toolbar on its homepage that points to top content. This may help Microsoft boost its popularity among web users, but the company has a lot of ground to cover if it hopes to catch Go
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Early roll out of Search, plus Your World inconsistent and lacks ability to block low-quality results
As Google continues its roll out of Search, plus Your World, there still some features yet to be integrated, and it seems Google Apps users do not see the new, personalized SERPs.
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