The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Study: More sites climb in search rankings than fall post-Panda
Now that the Google Panda update has rolled out worldwide, a study suggests that the number of sites negatively impacted by Panda is smaller than many marketers may think.
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88 percent of businesses increase social media marketing budgets
The State of Corporate Social Media in 2011 reveals that social marketing budgets are on the rise. Eighty-eight percent of U.S. marketers say they will be increasing their social media budgets this year.
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Measuring social media: Free tools to quantify your social influence
Quantifying social media is certainly a challenge, but not impossible! There are hundreds of low-cost (and even free!) social media measuring tools that can help illustrate the impact of your business’s social campa
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Study suggests SEO delivers the most engaged audiences
Outbrain’s Content Discovery and Engagement Report indicates that search and content drive the most engaged traffic to sites.
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Social marketing alert: Yahoo’s Delicious acquired by YouTube founders
Yahoo’s social bookmarking site Delcious has been bought by YouTube’s cofounders.
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Google study: Local mobile marketing drives leads and sales
Mobile marketers will be glad to learn that the majority of smartphone owners turn to their devices while shopping, and local mobile marketing drives results.
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Google Realtime search adds more sources of social chatter
Searchers looking for the latest updates – and marketers trying to monitor social mentions of their brands – can now keep track of online chatter across more social platforms with Google Realtime search.
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Updated Facebook Deals make local marketing social
To counter Groupon and Google Offers, Facebook hass launched an email-driven local deals program, and local social marketers might want to get on board.
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