The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Twitter’s new search-friendly homepage: Better brand discovery
Twitter seems to be rolling out a new homepage that encourages users to “search their interests.”
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LivingSocial raises $400 million: A good sign for local marketing
Businesses should take note that LivingSocial just raised $400 million in funding, indicating the growing platform is a viable way to reach consumers – and that local marketing meets a rising demand.
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Bing gains ground among IE9 users
It seems that consumers who have the most up-to-date version of the company’s Internet Explorer are also opting to search with Bing, and search marketers should take note.
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B2B brands embrace social marketing, LinkedIn most valuable
B2B marketers are increasingly adopting social media marketing, and the majority say LinkedIn is the most important social channel.
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AOL turns to full-time newsroom writers for online content: Marketers to follow suit?
Earlier this year, AOL outlined an aggressive content marketing plan, and now the company says it will be using full-time writers to ensure that quality content is delivered.
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Ecommerce to exceed $42 billion in Q2 2011
Internet marketers should be making the most of their search and social campaigns in order to catch their shares of this quarter’s billions in ecommerce sales.
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Twitter’s ‘People’ search rewards SEO
Twitter may make it easier for relevant audiences to find businesses that have SEO-friendly bios and thought leader-like Tweets.
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McDonald’s Canada testing geotargeted Tweets: Paying off already?
Execs at the fast food chain spoke with ClickZ about their goals with geotargeted Tweets, and it seems the company is seeing some results within the first week.
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