The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Salesforce.com acquires Radian6, embraces social media monitoring
Salesforce.com has plans to acquire Radian6 – a social media monitoring platform, further validating the practice of tracking social conversations.
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Google Buzz update: Users can control ad targeting
Google announced that its updating Buzz to give users more control over the ads that target them. Could this development both increase consumers’ trust in Buzz and help internet marketers reach more open, relevant a
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LinkedIn adds users, still lags behind Twitter, Facebook in daily visits
LinkedIn is making gains (which is great for B2B social media marketing), but data suggests it still has a way to go before it catches up to the likes of Facebook and Twitter.
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Smartphone market to grow 50 percent, Android (and Google) will dominate
Technology research firm IDC came out with its latest forecast about the smartphone market today, and marketers should consider that expected growth will translate into more mobile web access among consumers.
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Google promotes contextual display ad targeting
Google has announced a new service that enables Display ad partners to promote their products and services based on contextual relevancy. The company is allowing businesses to specify not only keywords, but also top
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Mobile CTRs on the rise: Mobile local marketing a must
Borrell quotes Google’s Ben Woods as saying that “local is at the heart of user search,” with one in five searches having local intent, but a full “one-third of mobile searches have local intent.”
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Young consumers talk products on social media sites
Brafton has reported that measuring social media ROI is poised to be a top priority among businesses this year, with more than half of marketers planning to monitor social mentions. Brands that target young shoppers
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Local search with instant results: Google launches Instant for Places View
For local merchants who have claimed their Google Places pages, there are now Instant benefits to local SEO.
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