The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Business technology news roundup, March 18
A number of big-name companies in the private sector made announcements and introduced products this week that are likely to have a serious impact on the future of the business tech industry. Meanwhile, others pushe
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Internet marketing news roundup, March 18
Here’s Brafton’s take on the top internet marketing stories for the week ending March 18.
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Small businesses see benefits of social media marketing
When asked about the efficacy of social media marketing, the main benefits SMB marketers cited included staying engaged with customers, boosting brand awareness and finding new prospects.
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Legal news roundup, March 18
There were a number of trending online legal stories for the week ending March 18, so let’s get to them.
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Facebook shares pay off. Likes better than Tweets?
Recent data from Eventbrite.com suggests that social giant Facebook is the most effective sharing channel for brands.
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Survey suggests marketers must invest in site content
The findings of Alterian’s survey How Engaged is Your Brand suggest that site content is an area where the majority marketers need to improve.
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Video marketers: YouTube No.1, but Microsoft sites move up
The latest comScore U.S. Online Video Rankings reveal that search giant Google is still the leading platform for online video viewership.
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Matt Cutts: Social media marketing should be a top SEO priority
Earlier this week, Brafton reported that Matt Cutts advised internet marketers to move away from article marketing and toward social media. Another recent tip from Cutts supports the idea that social media marketing
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