The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Microsoft and Facebook fall out: Google’s social search gain?
Google may account for the broad majority of the search market, but Bing has always had social data on its side thanks to Microsoft’s alliance with Facebook, which lets marketers get Like data displayed alongside se
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Bing recommends deals to PC, mobile searchers
Microsoft announced today that it is launching deals for desktop and mobile searchers, and marketers may take this is as their cue to start offering local promotions to catch clicks from the growing number of Bing u
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Can Twitter growth outpace Facebook?
The latest comScore 2010 Digital Year in Review report indicates that Facebook grew 38 percent last year, whereas Twitter saw 18 percent annual growth. But can the microblogging site’s growth outpace the social gian
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Google lets publishers defend site content
Google officials have told Search Engine Land that the company is not making any major algorithmic adjustments, as it believes its current algorithm is doing a fine job of rewarding high-quality sites.
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Apple unveils iPad 2: Tablet content a marketing must
This morning, Apple released its iPad 2, and online searches reveal that Americans are captivated by the new gadget. Brafton has reported that mobile internet usage is on the rise, and the launch of the iPad 2 may r
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Google algorithm rewards ‘specialty site’ content, further tweaks to come
Last week, Brafton reported that Google had updated its algorithm to reward sites for quality content. Some searchers are indicating they are pleased with the revised results, and Google executives say they will be
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Study shows Bing/Yahoo alliance pays off for search marketers
Since Yahoo and Microsoft joined forces, its advertisers have seen more relevant traffic, as indicated by 12 percent growth in conversion.
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SMB marketers: Twitter wants you
A report in The Wall Street Journal indicates that the microblogging site wants small business marketers to put Tweets to work for their companies.
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