The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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SEO ‘needs expertise’
Website owners should seek the assistance of experts when attempting to optimize their content, it has been claimed. Joanna Gadel of Australian search engine optimization (SEO) firm SEO Sydney makes the assertion in
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SEO ‘big help’ for online businesses
Search engine optimization (SEO) is a "big help" for online businesses looking to raise their revenues, it has been suggested. IT development firm Prime Outsourcing explains that, with the right methodolog
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Bloggers ‘engage with online news’
Prolific bloggers are likely to engage well with online news content, according to figures from comScore. The industry analyst defines "heavy bloggers" as the one in five users who spend the most time read
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Obama ‘overlooking optimization’
The official website of Barack Obama, candidate for the Democratic presidential nomination, should be optimized, it has been claimed. Writing on the ClickZ network, Kate Kaye observes that a number of key optimizati
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Ask.com narrows its targets
Search engine Ask.com has stated that it is to stop chasing Google users and focus its efforts on a narrower market.
In an announcement on Tuesday, the company reported it intends to return t
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In an announcement on Tuesday, the company reported it intends to return t
US marketers ‘increasing SEO spending levels’
Despite fears of a recession, many US marketers plan to maintain or increase their budgets as well as increase spending on search engine optimization (SEO), a new report has shown.
The second
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The second
Marketers should use ‘both paid and organic tactics’
When first beginning a search engine optimization campaign, firms should consider making use of both organic and paid search techniques, an expert has urged.
Meenakshi Wali, an internet marke
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Meenakshi Wali, an internet marke
Search marketing ‘best tool for driving sales’
More than 65 per cent of online merchants believe search engine marketing is the best-performing tool they have to drive sales, a new report has revealed. Online resource Internet Retailer surveyed 200 retailers and
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