Mastering Enterprise SEO Best Practices: Ultimate Guide to Maximizing Success
Learn the essentials for enterprise SEO to enhance your site’s performance for large-scale success.
SEO
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Digital PR and SEO: The Perfect Match for Your Brand
Find out how digital PR and SEO marketing go together to form a fully featured inbound marketing campaign.
Google’s Recent Update Makes it Easier To Spot and Stop Spam
Learn about the latest Google update and determine how it impacts marketers.
12 Benefits of Landing Pages for Content Marketing (Infographic)
Need more proof that landing pages are crucial to successful inbound marketing? These 12 benefits of landing pages are all the evidence you need.
Navigating the New Landscape of Google’s AI Overviews: What Does It Mean for SEO?
Google’s AI Overviews are here, and they have marketers divided. So, will this move boost search traffic altogether and deliver targeted content to the right audiences? Or is it the dawn of an AI seachange?
How to Use Original Research to Boost Your International SEO Efforts
In a world of ever-changing algorithms and increasing competition, it’s not enough anymore to just create keyword-focused content. Especially when you’re trying to reach new markets.
How To Use ChatGPT for SEO: 5 Steps for Success
Marketers want to know: How to use ChatGPT for SEO. Our guide tells all.
Google’s Latest Search Console Update: Enhancing Security and Efficiency
On April 16th, 2024, Google announced significant enhancements to Search Console‘s management of ownership tokens. What are ownership tokens? Essentially, they’re a vital component for website verification in different Google platforms like Merchant Center. They serve as authentication tools that confirm a user’s legitimacy to manage a site’s data within Google’s ecosystem. In the past,… Read more »
A Complete (and Actionable) Google Update History Timeline
Want to keep your finger on the pulse of important Google updates? Well, you’ve come to the right place.
SEO & Communications: How to Align Your SEO and Comms Strategies
When you work on SEO, it’s easy to get lost — more often than people like to admit — in the weeds. Does this keyword have traffic potential? Is it topically relevant? Is the keyword difficulty too high? All of these matter, indeed, but before you start drilling down into the details of your keyword… Read more »