The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Best Green Marketing Campaigns That Prove Sustainability
Can you really make money by advertising your products or services as environmentally friendly? Of course. Let’s find out how. By the end of this article, you’ll see the direct benefits green marketing offers
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The Ultimate GEO Checklist for AI Visibility
Put your GEO strategy to the test. Use this practical GEO checklist to audit your content, authority and technical foundations for AI visibility.
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Claude for Marketing: Pros, Cons, Features and How To Harness Claude Effectively
Claude has many great features and tools that are well suited to marketing work. Here’s what Anthropic has on offer, and how to use Claude for marketing.
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How To Write a Journalistic Article: Pro Tips and Best Practices
Knowing how to write a journalistic article is an invaluable skill for effective storytelling and communication. Consider these top Brafton tips!
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ChatGPT Ads 101: How They Work, Who They’re For and What Marketers Should Know
ChatGPT ads are here. Learn how they work, what they cost and how marketers can test this new frontier in conversational advertising.
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OpenAI is Investing in Journalism, but Marketers Should Take Note
As AI has become more accessible, the relationship between journalism and AI has only grown closer.
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How To Increase Page Authority: 10 Dependable Ways To Improve Your Rankings
Chasing a higher Page Authority score? Aim higher. Discover 10 ways to build better pages, stronger backlinks and better search performance.
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How to Future-Proof Your Marketing Team With AI Skills
The technology itself isn’t taking jobs, but it is placing them in the hands of professionals who dedicate time toward learning how to make the most of it.
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