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    Return on Ad Spend (ROAS) — What It Is And How to Maximize

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    Return On Ad Spend (ROAS) is one of the less popular but very useful key performance indicators (KPIs). Read on to find some useful tips on what you can do to improve your ROAS.

    Content Memes: 5 Tips for Using Memes in Content Marketing

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    It’s content. It’s a meme. It’s a content meme. How can it help your marketing strategy?

    5 Interactive Content Examples Your Audience Will Love

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    Interactive content is sure to get your target audience engaged. Check out these examples of great interactive content.

    How to Create a Product Demo Video That Generates Money (Video)

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    Learn how to create a profitable product demo video, and check out these great examples.

    8 Do’s and Don’ts of Creating Marketing Videos — with Video Creative Director AJ Muffett

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    There’s so much “video marketing best practices” content out there, but how much of it is actually helpful? Our Video Creative Director, AJ Muffett, walks us through some of the most common do’s and don’ts when it comes to creating marketing videos.

    SEO

    Why Did My Domain Authority Go Down? And Other Top Domain Authority Questions Answered (Video + Infographic)

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    Domain Authority is not a Google ranking factor, so why do we care about it? Get answers to this question and 26 others about DA in this guide.

    20 Cold Email Subject Line Examples That Actually Get Responses (Infographic)

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    Here are 20 of the most effective cold email subject line examples to inspire your next campaign.

    Share of Voice: How to Measure, Boost and Leverage Your SOV

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    Learn what share of voice is and how to measure and improve your SOV.

    Our Biggest List of Website Content Ideas Yet

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    Need some content marketing inspiration? Here’s our biggest list of website content ideas to date.