Table of Contents

EDITORIAL
– Blog Articles
– Landing Pages & Site Copy
– Copy Refresh
– SPB-Based Copy Reoptimization
– White Papers (Formatted)
– eBooks (Formatted)
– Case Studies (Formatted)
– One Pagers (Formatted)
– Promotional Copy
– Product Descriptions

DESIGN
– Custom Illustrations
– Call to Action (CTA)
– Content Formatting
– Paid Display Ads
– Infographics
– Design Source Files

VIDEO CONTENT: ANIMATION
– Animated Logo
– Animated GIF
– Website Demo
– Motion Graphic Animation
– Short-Form Videos

VIDEO CONTENT: ON-LOCATION
– Corporate Promotional Video
– Testimonials & Interviews
– Product Promos
– Event Coverage

VIDEO CONTENT: STUDIO
– Studio Production
– Interview or Testimonial

SOCIAL MEDIA PACKAGES
– Foundational Presence Package
– LinkedIn Package
– Instagram Package
– Facebook Package
– Twitter Package
– Pinterest Package

À LA CARTE SOCIAL MEDIA (ORGANIC)
– Social media posts (Copy & Scheduling)
– Social Images
– Carousel Posts
– Custom Instagram Stories
– Reshare IG Posts to IG Stories
– Follower Pushes
– Community Management
– Per Month Reporting

À LA CARTE SOCIAL MEDIA (PAID)
– Paid Social Campaign
– Boosted or Promoted Posts

EMAIL MARKETING SERVICES
– Email Retainer
– Email Copywriting
– Custom Email Marketing Services
– Email Newsletter
– Email Audit
– Database Cleanse
– Lead Scoring Strategy & Implementation
– Template Design
– List Uploads
– Email Domain Health Assessment
– Email Training
– Email Strategy Calendar
– Email Marketing Blueprint
– Segmentation Strategy Development
– Advanced Analytics Setup
– Marketing & Promotional Emails
– Operational & Transactional Emails
– Email Consulting
– Email Maintenance & Optimization

PPC SERVICES
– Paid Search Management
– Programmatic Ad Management
– Display Advertising
– E-Commerce Advertising
– Streaming Video Advertising
– Streaming Audio Advertising
– Mobile App Store Advertising
– Reddit Advertising
– Paid Search Audit
– PPC Competitor Analysis
– SEO + PPC Alignment Audit
– Search AI Overview Ad Package
– ChatGPT Ad Management Package

SEO SERVICES
– Search Performance Brief
– Core Web Vitals Audit
– Technical SEO Audit
– Technical SEO Services
– SEO Content Audit
– Content for SEO Services
– Local SEO Management
– Internal Link Audit
– Title Tag Audit
– Meta Creation + Updates
– SEO Retainer
– SEO Competitor Analysis
– SEO Topic Cluster Analysis
– SEO Core Pages Data Refresh
– SEO Trainings and Workshops
– SEO + PPC Alignment Audit
– Link Building: Guest Posts
– Directory Listings
– Sponsored Content
– Hero Content With Link Acquisition



UX & BRAND EXPERIENCE SERVICES
– UX/CRO Audit (One Page/Multipage)
– A/B Testing
– Website Heatmapping Analysis
– Website User Testing
– Website Usability & Efficacy Audit
– User Journey Mapping
– Information Architecture (IA) Audit
– UX & Website Redesign
– Landing Page Creation
– Original Research: Survey
– Digital Public Relations
– Market Research: Survey
– Market Research: Focus Group Moderation
– Brand Messaging Audit
– Brand Messaging Guide
– Brand Identity & Market Research
– Product Name Development
– UX Competitor Analysis
– Interactive Content
– Persona Development
– Online Reputation Management & Review Response
– YouTube Consulting
– Press Release Distribution

TECHNICAL SUPPORT & DEVELOPMENT
– Technical Support
– Website Updates (Technical)
– Monthly Maintenance (WordPress & Drupal)
– Website Problem Diagnosis

SALES OPS
– Sales & Marketing Operations Retainer
– Dashboards & Reporting
– Data Enrichment
– CRM / Technology Setup, Migration & Implementation
– Sales & Marketing Operations Consulting
– Sales & Marketing Operations Audit
– Google Analytics Retainer
– Google Analytics Audit
– Google Analytics Standard Setup

The Brafton Content Marketing Platform

Plan, produce and measure performance for all your content marketing in just one place.

The Brafton Platform provides an intuitive content calendar, end-to-end project management and digital asset management  that is purpose-built for digital marketing. It is the only content marketing platform built by content marketers, for content marketers.

$100 USD per Month for up to 50 Users | $150 AUD per Month for up to 50 Users  |
£100 GBP per Month for up to 50 Users  | €100 Euro per Month for up to 50 Users 

Editorial

1 Unit per 100 Words

Timely, industry-facing copy. Blog content may focus on your products and services, thought leadership, evergreen advice or the latest trending topics within your sector. These articles position your brand as a niche authority, build search visibility and draw traffic.

1 Unit per 100 Words

Vital SEO building blocks crafted around your organization’s products, services and value propositions. These digital signposts drive lead generation and conversion.

1 Unit per 100 Words

Repurpose, reuse, re-profit. Your Brafton team can repair (rather than replace) older site, product or blog copy that isn’t entirely in-line with your organization’s current brand, value props or search strategy. Our copy refresh process includes keyword research and a language refresh to ensure that your established pages and content retain their relevance.

7 Units

Protect your Page 1 listings against new SERP competition. This is a copy re-optimization on any page that Brafton has previously created an SPB for. A Brafton writer will create a new SPB (4 units), and update the copy (3 units). Any added copy beyond the initial 3 units will be charged at a rate of 1 unit per every 100 words.

9 Units per 500 Words

Comprehensive assets that serve as the gold standard of industry thought leadership, research, commentary and analysis. These brand-building tools establish your organization as an authority and help power your lead generation strategy.

5 Units per Page

eBooks marry the comprehensive content of white papers with the visual appeal of custom graphics. They’re carefully crafted and impeccably researched to optimize the reader experience. Whether published on your site or leveraged behind a download wall, eBooks engage readers and support conversions. Brafton eBook pages include up to 150 words per page and are delivered in an 8.5×11 inch, 16×9 inch or A4 format (may be customized as needed). All eBooks include a custom cover page and table of contents.

10 Units per 500 Words

Sales collateral that documents your value proposition, and demonstrates that value with real-world customer success stories, respectively. These late-stage assets are crucial for sales enablement, as they help turn prospects into customers.

Starting at 5 Units per Page

Use one-pagers to succinctly summarize the value of your brand or any of its specific products or services. You can create a one-pager about your company as a whole, about broad service areas within your organization, or about very specific offerings. These small but mighty assets pack in all of the most important specs, benefits and other details that prospects need to see at the point of sale. 

1 Unit per 100 Words

This includes written press releases, and email and newsletter copy that help you generate interest in your brand and its products and services. This copy is often created in conjunction with Brafton’s Email, Consulting and/or Social Media teams.

1 Unit per 100 Words

Thorough, concise, on-brand, search-optimized product and service copy that entices readers to try or buy.

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Design

3 Units Each

A graphic representation of one data point or concept. Custom illustrations are rendered through icons, graphic art or illustrations. Custom illustrations may be delivered in-line within content. Photo and text custom illustrations may be applied as site headers. 

3 Units Each

Custom design assets that create irresistibly clickable buttons. CTAs can be included inline within content, leveraged in sidebars and site pages, or optimized across social networks and
paid campaigns.

Starting at 2 Units per Page

Sophisticated layouts to provide brand polish and help readers easily digest high-value content. Formatting can be applied to copy written by your Brafton team or work that your organization has created in-house. One formatted page contains an average of 250 words.

SILVER INFOGRAPHIC

8 Units Each

A visually engaging infographic that illustrates basic data points, workflows and cycles through stylized icons and supplemental copy. Silver infographics work with 3-5 data points to convey concepts, workflows and processes.

GOLD INFOGRAPHIC

16 Units Each

Gold infographics use 6-8 data points to create a visual story with on-brand language, rich 2D imagery, characters, illustrations and stylized icons.

Original cost of the design project

Brafton will package and deliver the source files for your projects from Adobe Illustration, InDesign, Photoshop or XD.

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Video Content: Animation

18 Units Each  |  Length: 3-8 Seconds

EXTENDED

30 Units Each  | Length: 9-15 Seconds

A logo animation increases memorability, engagement and brand consistency. Bring your logo to life and start utilizing it on all your video content, from social videos to detailed animation explainers and about us videos.

ANIMATED GIF, SILVER

10 Units Each  |  Length: 3-8 Seconds

Features stylized vector icons and dynamic text. Use these attention-grabbing assets in newsletters, social feeds, blog posts and landing pages. 

ANIMATED GIF, GOLD

18 Units Each  |  Length: 3-8 Seconds

Features fully dynamic animation, including simple characters and detailed scenes or icons. It has the same use cases as a silver GIF, but with greater detail in design and animation. 

30 Seconds: 21 Units | 60 Seconds: 34 Units
90 Seconds: 47 Units | 120 seconds: 60 Units

A branded walkthrough of your platform or website. This is ideal for showcasing product capabilities and on-site elements, with the added benefit of highly rendered animations for more in-depth explanation. This product includes scripting, voiceover, music, and dynamic text and iconography animation. 

MOTION GRAPHIC ANIMATION, BRONZE

60 Seconds: 17 Units  |  90 Seconds: 31 Units 
120 Seconds: 45 Units

An animation that combines stock footage, text, simple iconography, voice-over work and custom music selections.

MOTION GRAPHIC ANIMATION, SILVER

30 Seconds: 30 Units  |  60 Seconds: 44 Units  
90 Seconds: 58 Units  |  120 Seconds: 72 Units

Dynamic text animations, stylized 2D and vector icons overlaid with voice over and custom music selection. This product is great for telling a visual story using stylized, branded animation. 

MOTION GRAPHIC ANIMATION, GOLD

30 Seconds: 51 Units  |  60 Seconds: 69 Units 
90 Seconds: 87 Units  |  120 Seconds: 105 Units

Fully dynamic vector animations, including text, detailed icons and basic characters with voiceover and music. This product allows for more nuanced and in-depth visual storytelling than a silver animation.

MOTION GRAPHIC ANIMATION, PLATINUM

30 Seconds: 61 Units  |  60 Seconds: 87 Units 
90 Seconds: 113 Units  |  120 Seconds: 139 Units 

A premium animation that includes dynamic text and vector animation, interactive character animation and 3D elements with voiceover and music. This product is ideal for converting highly complex processes and product life cycles, and for telling more elaborate, stylized, visual stories.  

5-10 Seconds: 4 Units per Video |
11-45 Seconds: 7 Units per Video

Short but scroll-stopping video content designed to support strong engagement. These videos are templated for swift creation but customized to your brand colors, fonts and guidelines, and are ideal for embedding on landing pages & blog posts, and sharing in social feeds.

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Video Content: On-Location

6 Units per 30 Seconds

Polished, promotional videos that let you tell your story in your own space. These videos are often a first touch point for potential clients, and are crucial to building and maintaining brand awareness.

6 Units per 30 Seconds

Custom, on-location interviews that allow your in-house experts to shine in their own environment. Testimonials let satisfied clients deliver authentic, credible and engaging social proof that demonstrates your brand’s value to customers.

6 Units per 30 Seconds

Build engagement, familiarity and excitement around your products. These videos showcase your product details, including capabilities and specs.

6 Units per 30 Seconds

Video coverage helps you maximize the value of your events. Deliverables range from event recap edits to keynote speaker highlights, product releases, SME interviews, to interviews with attendees.  

Graphics Package Template 

(One Time Cost): 8 Units

A brand template used for all video edits Brafton creates to ensure brand consistency on deliverables.

Ingest Fee 

(Per Shoot): 6 Units

Covers the time spent uploading, rendering, compiling and organizing video footage.

On-Location Day Rate

(Per Staff Member): 13 Units

Travel Fees and Expenses

Invoiced Separately

Actor fees

Custom (as needed)

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Video Content: Studio

19 Units Each  |  Length: 60 Seconds

Showcase your product in our in-house studio. These videos use a combination of voice-over, light text animation, and music to highlight the value of your products or services.

23 Units Each  | Length: 60 Seconds

Let on-screen talent demo your product or service. These presenter-led studio productions are ideal for showcasing your offerings in a professional studio setting. They also include light text animation and music.

13 Units for Each Brafton Staff Member on Set | Editing: 6 Units per 30 Seconds

Engaging interviews captured in our in-house studio setting or office environment. These videos are a good opportunity to bring your team or client to our space to capture interviews or testimonials in a professional studio environment.

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Social Media Packages

Starting at 43 Units per Month

This package is ideal for brands that are not yet ready for platform-specific KPIs or strategies. Instead, it offers foundational brand presence across all platforms. Posts can be shared across Facebook, Instagram, LinkedIn and Twitter.

  • 20 Images that can be repurposed across multiple/all platforms.
  • 20 Posts that can be repurposed across all platforms.
  • Reporting
    Included for 1 Network | 3 Units per each additional Network
  • 2 Hours of Follower Pushes
    +4 Units per Network
  • 1 Hour of Community Management
    +2 Units per Hour per Network

33 Units per Month

Everything that belongs in a strong, monthly LinkedIn strategy, based on our expert strategists’ experiences developing highly successful social campaigns across multiple platforms. See the pricing breakdown below:

  • 20 Posts | 10 Units
  • 10 Images | 10 Units
  • 4 Boosted Posts | 4 Units
    A LinkedIn boosted post is typically promoted across 4 days at a recommended spend of $25 per day ($100 total). If you choose not to boost posts, these units can be reallocated toward other social offerings for the month. 
  • Monthly Reporting | 3 Units 
  • 2 Hours of Follower Pushes | 4 Units
  • 1 Hour of Community Management | 2 Units

53 Units per Month

Everything that belongs in a strong, monthly Instagram strategy, based on our expert strategists’ experiences developing highly successful social campaigns across multiple platforms. See the pricing breakdown below for more details:

  • 20 Posts | 10 Units
  • 20 Images | 20 Units
  • All Posts Sent to Stories | 2 Units
  • 4 Boosted Posts | 4 Units
    Recommended paid spend of $25-$50 per boosted post ($100-$200/month). If you choose not to boost posts, these units can be reallocated toward other social offerings for the month. 
  • 8 Custom Stories | 8 Units
  • Monthly Reporting | 3 Units
  • 2 Hours of Follower Pushes | 4 Units
  • 1 Hour of Community Management | 2 Units

31 Units per Month

Everything that belongs in a strong, monthly Facebook strategy, based on our expert strategists’ experiences developing highly successful social campaigns across multiple platforms. See the pricing breakdown below for more details:

  • 20 Posts | 10 Units
  • 10 Images | 10 Units
  • 4 Boosted Posts | 4 Units
    Recommended paid spend of $25-$50 per boosted post ($100-$200/month). If you choose not to boost posts, these units can be reallocated toward other social offerings for the month.
  • Monthly Reporting | 3 Units 
  • 1 Hour of Follower Pushes | 2 Units
  • 1 Hour of Community Management | 2 Units

33 Units per Month

Everything that belongs in a strong, monthly Twitter strategy, based on our expert strategists’ experiences developing highly successful social campaigns across multiple platforms. See the pricing breakdown below:

  • 20 Tweets | 10 Units
  • 10 Images | 10 Units
  • 4 Promoted Tweets | 4 Units
    Recommended paid spend of $25-$50 per boosted post ($100-$200/month). If you choose not to promote Tweets, these units can be reallocated toward other social offerings for the month.
  • Monthly Reporting | 3 Units 
  • 1 Hour of Follower Pushes | 2 Units
  • 1 Hour of Community Management | 2 Units

43 Units per Month

Everything that belongs in a strong, monthly Pinterest strategy, based on our expert strategists’ experiences developing highly successful social campaigns across multiple platforms. See the pricing breakdown below:

  • 20 Pins | 10 Units
  • 20 Images | 20 Units
  • 4 Promoted Pins | 4 Units
    Recommended paid spend of $25-$50 per boosted post ($100-$200/month). If you choose not to promote Pins, these units can be reallocated toward other social offerings for the month.
  • Monthly Reporting | 3 Units 
  • 2 Hours of Follower Pushes | 4 Units
  • 1 Hour of Community Management | 2 Units
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À la Carte Social Media (Organic)

0.5 Units per Post

Engaging, strategic copy creation plus scheduled, optimized posting on any network.

1 Unit per Image

Scroll-stopping, customized, on-brand, template-based social images.

1 Unit per Custom Story

Beautiful, customized, on-brand, template-based images that are shared via Instagram stories. 

2 Units per Month

Your Brafton team will share every Instagram post to Instagram stories with the goal of further increasing reach and engagement.

2 Units per Hour

Your Brafton team will research and follow/invite users in your target audience with the goal of organically increasing your follower count.

2 Units per Hour

Your Brafton team will identify and engage with users in your target audience, engage and respond to comments, and flag any negative comments with your team.

3 Units per Network

Comprehensive, data-based reporting that highlights key performance metrics, top performing content, analytical insight and actionable next steps.

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À la Carte Social Media (Paid)

Existing Post: 1 Unit per Boost |
New Post: 3 Units (1 for post, 1 for image, 1 for boost)

An organic post that is promoted to a targeted audience via a typically smaller amount of paid spend. Boosted posts help increase reach and engagement beyond a profile’s existing followers.

FACEBOOK (BOOST)
A Facebook boosted post is typically promoted across 4 days at a recommended spend of $25-50 per boosted post.

INSTAGRAM (BOOST)
An Instagram boosted post is typically promoted across 4 days at a recommended spend of $25-50 per boosted post.

LINKEDIN (BOOST)
A LinkedIn boosted post is typically promoted across 4 days at a recommended spend of $25 per day ($100 total).

PINTEREST (PROMOTED PIN)
A promoted Pin is typically promoted across 4 days at a recommended spend of $25-50 per promoted Pin.

TWITTER (PROMOTED TWEET)
A promoted Tweet is typically promoted across 4 days at a recommended spend of $25-50 per promoted Tweet.

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Email Marketing Services

Starting at 10 units/month

Effective email marketing isn’t a one-time, set-it-and-forget-it venture – it’s an ongoing effort that requires persistence, discipline, creativity and expertise. And no two email marketing strategies are ever exactly the same.

Brafton’s Email Retainer product is the ideal option for organizations looking to maximize the impact of their email marketing programs. With an Email Retainer, clients gain a dedicated email marketing strategist to oversee and execute a wide array of email marketing activities. This can include everything from:

  • Email marketing strategy (overarching or campaign-specific)
  • Email template creation
  • Email copywriting 
  • Email marketing program audits
  • Building, testing, and deploying email
  • Recommendations around email platforms and automation tools
  • Ongoing email campaign management and optimization, including a/b testing, reporting, and recommendations
  • Ad hoc email communications, such as product launch announcements, company personnel updates, policy updates, and limited time offers

And more. Ultimately, Brafton’s Email Retainer provides the flexibility and capabilities necessary to ensure that whatever email marketing needs an organization may face, Brafton’s team of email marketing experts are on hand to support and deliver results. 

2.5 Units per Email

Written by our content writers and reviewed, edited and optimized by one of our email marketing specialists, this copy is given the utmost attention to detail. We thoughtfully craft subject lines to stand out in recipients’ inboxes, and deliver concise, meaningful copy to compel recipients to take a desired action. We also take any existing performance data into account, to ensure we’re doing more of what’s working.

Custom Quoted

Email marketing involves creating, testing and sending emails to current and potential customers with the goal of increasing brand awareness, driving engagement, nurturing leads or making a sale. 

Email marketing is the most personalized, intimate form of communication with your audience. Brafton’s Email Marketing Strategists work with you, and the rest of your Brafton team, to develop and execute strategies that play to email’s strength as a channel, and help serve your bigger, more holistic marketing goals. This includes collaborating with Brafton writers and designers to create click-worthy email content. Email campaign types we work on include: 

  • Product Promotion.
  • Co-Marketing Emails.
  • Trigger Emails.
  • New Content Announcements.
  • Internal Announcements. 
  • Transactional.
  • Welcome and Lead Nurturing.

6 Units for setup (one-time cost) |
Then starting at 10 Units per newsletter send

Newsletters are one of the easiest ways to engage with your subscriber base. An email newsletter is an email sent to your subscribers regularly to keep them informed about the latest news and updates pertaining to your product or brand. Newsletter cadences vary, and can be daily, weekly, bi-weekly, monthly or quarterly depending on your audience.

Starting at 20 Units

An email audit will provide a holistic view of the effectiveness of your current email marketing strategy and processes. The audit process will help you better understand if you’re putting successful strategies into practice. It will also help you identify actions that can improve the success and effectiveness of those strategies.

Starting at 3 Units + pass through cost

Database Cleanses are an essential step in your email marketing strategy for maintaining good deliverability and open rates. The database cleanse is a purge of your email addresses in your Email Service Provider to rid your data of any hard bounces, spam traps and invalid email addresses. A database cleanse should be completed at least once per year to maintain a healthy subscriber list.

Custom Quote

How do you determine which leads are most likely to become customers? And, how can you optimize campaigns to generate better leads? Lead scoring is the process of ranking the readiness of a lead to purchase using a predetermined methodology. Your Brafton email consultant will work with you to determine what this methodology should look like and implement it on your behalf. 

Starting at 12 Units

Brafton will create an email layout featuring your brand colors, imagery and text that aligns with your brand’s look and feel. Types of templates include newsletters, drip or nurture campaigns, event announcements, and more.

Starting at 1 Unit per List Upload

Ensure your lists are cleansed and uploaded with the correct field mapping and automation setups.

5 Units

Brafton can evaluate the health of your IP and Domain addresses, and diagnose deliverability issues. Our email specialists provide the results of our analysis, including an assessment of whether any actions are needed to repair or protect your reputation. 

Custom Quoted

Brafton’s Email team is always eager to share knowledge and insights from our experience developing and executing email strategies across countless clients. For those organizations interested in learning more about email strategies and tactics, Brafton’s Email team is available for presentations, trainings, workshops, and Q&A sessions on predetermined topics. Areas to cover may include, but are not limited to, email marketing fundamentals, email marketing best practices, email compliance, email design, and more. These sessions are always customized to meet the needs and goals of each client and all attendees, be they small groups of 3-4 to large gatherings of 15+.

Starting at 10 units

Even the most robust, well-developed email marketing strategy will only prove effective if executed seamlessly, and that requires refined timing and coordination among all aspects of an email program. Brafton’s Email Strategy Calendar helps to achieve this level of execution.. This calendar provides a structured plan for scheduling and crafting emails, ensuring that each message is strategically timed and tailored to engage your audience effectively. 

This will include:

  • Content Guidelines: Receive clear guidance on what to include in each email.
  • Scheduled Sending: We’ve carefully mapped out the optimal timing for each email, around events, launches, newsletters and any other upcoming emails. 

Starting at 15 units

Any successful email marketing program begins with strategy – an in-depth, well-considered, data- and experience-driven strategy. Brafton’s Email Marketing Strategy Blueprint product provides just that. 

This tailored roadmap spans 6 to 24 months and is designed to optimize your email communications and drive conversions. We meticulously outline strategic email sequences, segmenting your audience effectively and guiding them seamlessly from initial engagement to purchase decision. Our blueprint includes:

  • Segmentation Strategy: Precise audience segmentation to deliver personalized content.
  • Communication Consistency: Establishing a regular cadence for sustained engagement.
  • Event Integration: Strategic inclusion of events and one-off emails for impactful campaigns.
  • Conversion Path Optimization: Clear pathways from awareness to conversion.

Empower your business with a proactive approach to email marketing that ensures every message resonates and drives results. Any successful email marketing program begins with strategy – an in-depth, well-considered, data- and experience-driven strategy. Brafton’s Email Marketing Strategy Blueprint product provides just that. 

Starting at 10 units

Enhance the effectiveness of your email marketing with our Segmentation Strategy Development service. We provide a thorough analysis of your current subscriber data to identify key segments within your audience. By developing precise segmentation criteria, we ensure that your emails reach the most relevant recipients with personalized content tailored to their specific interests and behaviors. This strategic approach not only boosts your open and click-through rates but also fosters stronger connections with your audience.

Starting at 5 units

Unlock deeper insights into your email campaigns with our Advanced Email Analytics Setup service. We establish sophisticated tracking and reporting mechanisms to give you a comprehensive view of your email performance. Our team creates custom analytics dashboards that consolidate data from various sources, including CRM systems, to provide a clear picture of your campaign’s impact. We also integrate these tools seamlessly with your existing systems and offer detailed walkthrough to ensure your team can fully utilize these advanced analytics platforms. With our setup, you’ll gain valuable insights that drive data-informed decisions and enhance your email marketing strategy.

Starting at 10 units

Streamline your email marketing efforts with our Automated Campaigns service. We design and implement personalized email workflows that trigger based on user behavior and engagement. From cart abandonment reminders to tailored follow-ups, our automated campaigns ensure timely and relevant communication with your audience. Our service includes detailed workflow design, behavior-based triggers, and ongoing performance monitoring to optimize each campaign. By automating routine interactions, you can focus on strategic initiatives while maintaining a high level of engagement and customer satisfaction.

Automated Campaigns may include:

Conversion Campaigns: Series of automated emails sent over time to guide leads through a funnel to make a buying decision.

  • Welcome Emails: Sent when someone subscribes to your list or creates an account.
  • Re-engagement Emails: Aimed at inactive subscribers to encourage them to re-engage with your content.
  • Product/ Service Recommendation Emails: Based on past behavior or purchase history, suggesting relevant products or services.
  • Nurture Campaigns: Series of automated emails sent over time to nurture leads or guide them through a funnel.

Starting at 10 units

Drive targeted engagement and conversions with our Marketing & Promotional Emails service. We craft compelling email campaigns designed to capture attention and prompt action. Our team develops creative content and eye-catching designs tailored to resonate with your audience and highlight your key promotions. We focus on delivering targeted messages that align with specific audience segments to maximize impact. Additionally, we analyze campaign performance to refine our approach and ensure continuous improvement. With our expertise, your marketing and promotional efforts will achieve greater reach and effectiveness.

Marketing & Promotional Emails may include:

  • Newsletter Emails: Regular updates on news, trends, and highlights related to your business.
  • Product Launch Emails: Announcing new products or services.
  • Seasonal Promotions: Marketing emails tied to holidays, seasons, or special occasions.
  • Announcements: Informing subscribers about sales, events or discounts.
  • Exclusive Offers: Special deals or discounts available only to email subscribers.
  • Flash Sales: Short-term promotions to boost immediate sales.
  • Event Invitations: Emails inviting subscribers to events, webinars, or workshops.

Starting at 10 units

Ensure smooth and effective communication with your customers and clients through our Operational & Transactional Emails service. We manage the setup and optimization of critical emails that facilitate customer transactions and interactions, such as order confirmations, receipts, and shipping notifications. Our service includes customizing these messages to align with your brand’s voice and ensuring clarity and professionalism. By handling operational and transactional communications efficiently, we help you maintain a seamless customer experience and reinforce your brand’s reliability and trustworthiness.

Operational & Transactional emails may include:

  • Service Updates: Notifications about changes or updates to services or products.
  • Order Confirmation: Verification of an order that has been placed.
  • Shipping Confirmation: Notification when an order has been shipped.
  • Delivery Confirmation: Confirmation when an order has been delivered.
  • Account Creation Confirmation: Confirmation when a new account is created.
  • Subscription Confirmation: Verification when someone subscribes to a newsletter or service.
  • Invoice/Receipt: Detailed information about a transaction or purchase.
  • Marketing & Promotional Emails may include:

Custom Quoted

Benefit from expert advice with our Email Consulting service – when and how you need it. With Brafton’s Email Consulting offering, you receive a dedicated Email Marketing Strategist, available to provide insights and suggestions to address specific challenges and opportunities in your email marketing strategy. Brafton’s Email Team offers tailored recommendations to optimize your campaigns, improve deliverability, and enhance engagement. Whether you need strategic planning, troubleshooting, training, or guidance on best practices, our consulting service provides flexible support to meet your unique needs. Leverage our expertise to refine your email marketing approach and achieve your goals.

Starting at 10 units

All email marketing efforts, even the most strategic, well-executed programs, require ongoing maintenance and experimentation to ensure not only basic functionality, but also to achieve optimal results. Keep your email marketing program performing at its best with our Email Maintenance and Optimization service. We provide ongoing support that includes A/B testing of various email elements to identify what resonates most with your audience. Additionally, we deliver extra reporting and insights to guide continuous improvements. Whether your email marketing efforts were established last week or several years previous, and whether done by yourself, Brafton, or another agency, Brafton’s Email Marketing Strategists can provide support focused on refining strategies and making data-driven adjustments to ensure your email campaigns remain effective and continually improve to further achieve with your goals.

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SEO Services

4 Units per Brief

A data-led brief that maximizes the likelihood of ranking for a target keyword and driving qualified traffic. These documents serve as a definitive outline for the creative teams — a packaged blueprint that enables them to create the most comprehensive piece of content on the web for a particular keyword.

10 Units

Core Web Vitals are a set of user-focused metrics designed to measure a site’s health on both desktop and mobile in terms of providing a smooth and seamless user experience. They include:

  • Content loading speed.
  • Interactivity.
  • Visual stability.

Our SEO and dev specialists can audit your site’s Core Web Vitals, and provide our evaluation in a report, along with our recommendations for how to improve them. Addressing issues in a timely manner will contribute positively to Page Experience score, which contributes to your site’s overall SEO rankings.

40 Units

Technical SEO Reporting and Analysis includes a site crawl, SEO-performance scorecard, comprehensive error analysis, and prioritization along with actionable recommended fixes. A Brafton SEO specialist will evaluate technical site performance, metadata, site speed and site structure issues that impact both the site user experience and SEO.

Custom Quoted

A healthy site is an imperative foundation for any marketing strategy. Brafton SEO specialists can conduct analysis and implement improvements to a wide array of technical SEO challenges, including but not limited to:

  • Broken link assessment and fixes
  • Redirect chain/loop assessment and fixes
  • Hreflang assessment and fixes
  • Javascript + CSS assessment and fixes

2.5 Units per Page

A thorough analysis of SEO data and performance metrics for a selection of key pages, the SEO Content Audit is an ideal method for identifying opportunities for optimization across an organization’s most important web pages. The final deliverable, the SEO Core Pages Dashboard, provides a thorough analysis of SEO data and performance metrics, including keyword rankings, CTR, content score, search intent and more. The SEO Core Pages Dashboard also includes specific, actionable SEO recommendations for each page, such as a title tag update, revising the copy to target an alternative keyword, and more — all based on analysis of the data included in the Dashboard. 

Brafton can also perform an SEO Core Pages Data Refresh to update the data and recommendations for these core pages ad hoc or with regularity, to ensure that we continue to monitor and optimize SEO performance.

Starting at 5 Units

Content remains king in the realm of SEO. From landing pages to blogs and from net new content to reoptimizations of older copy, Brafton’s SEO, Editorial, and Content Marketing Strategy teams work together to produce data-driven copy that is optimized to perform for search.

Custom Quoted

Creation and oversight of a local SEO strategy. This includes the appropriate recommendations, guidelines, and best practices for the ongoing management and update of business profiles on Google My Business, as well as local landing pages, for effective local SEO. It may also include business or directory listing management and local Schema markup.

Custom Quoted

Title tags are a fundamental element of SEO content success. It’s not enough to ensure the proper format and character count – title tags must also be optimized toward the target keyword. Brafton’s title tag audit will review the current title tags for any selection of URLs and provide recommendations for both target keyword and an updated title tag itself (when warranted), along with implementation of the new title tag on the website. 

Starting at 1 unit

Metadata is invaluable for assisting search engines as they crawl and try to understand a website’s content and structure, boosting the SEO value of content in the process. Brafton’s SEO team can create and/or update search-optimized metadata for any piece of content. Specifically, Brafton offers:

  • Title tag creation/updates (2 per Unit)
  • Metadescription creation/updates (4 per Unit)
  • Header tag (H1, H2, H3, H4) creation/updates 
  • Alt image attributes/tags creation/updates (10 per Unit)
  • Schema markup (custom quoted)

Starting at 10 Units/month

The optimal approach to SEO requires advanced planning, proactive action, constant monitoring of performance, and flexibility and responsiveness to adapt to a constantly changing landscape. Brafton’s SEO retainer is the ideal model for achieving this balance. With a monthly SEO retainer in place, Brafton clients receive consistent SEO support from a dedicated member of our SEO team. The SEO retainer provides a pool of hours which can be applied to any or all of Brafton’s SEO offerings, with the specific mix of services recommended strategically by the assigned SEO strategist. Every SEO retainer includes monthly reporting and status meetings, along with bespoke SEO deliverables. 

Starting at 10 Units

Brafton’s SEO Competitor Analysis provides an in-depth review of an organization’s standing against their competitors in the realm of SEO. This analysis an array of performance metrics, including keyword rankings, domain authority, SERP analysis and more, all of which is used to provide formalized recommendations around actions to take to seize SEO opportunities and/or counter SEO threats.

Starting at 10 Units

Through in-depth research and analysis, we uncover opportunities to strengthen topic authority, enhance site structure, and improve SEO performance.

Our strategic recommendations encourage the creation and enhancement of compelling content clusters that resonate with target audiences and drive organic traffic. The ultimate deliverable for this product is a set of formal recommendations of topic(s) around which to generate content (along with the data supporting these conclusions) as well as suggested subtopics for further topic saturation.

1 Unit per Page

The SEO landscape is constantly shifting and evolving, and that means that SEO data analysis cannot be treated as a one-off effort. Rather, periodic review of performance data is essential to achieving ongoing search engine optimization.

Brafton’s SEO Content Audit provides substantial insights and recommendations, but it is all predicated on an analysis of SEO data at that time. To regularly vet and either reaffirm conclusions or recognize the need to pivot based on new information, Brafton recommends conducting an SEO Core Pages Data Refresh every 3-6 months following an SEO Content Audit. The SEO Core Pages Data Refresh is an update to the SEO Content Audit’s output, the SEO Core Pages Dashboard, based on the latest SEO data available. By regularly conducting these refreshes, we can continually monitor and optimize content performance for SEO. 

Custom Quoted

Brafton’s SEO team is always eager to share knowledge and insights from our experience developing and executing SEO strategies across countless clients. For those organizations interested in learning more about this subject, and potentially working through processes or even specific SEO challenges, Brafton’s SEO team is available for presentations, trainings and workshops. These events are always customized to meet the needs and goals of each client and all attendees, be they small groups of 3-4 to large gatherings of 15+. 

40 Units

Executed strategically and in sync, SEO and PPC have the potential to bolster one another’s impact. When executed in silos, though, SEO and PPC efforts run the risk of missing opportunities for synergy – or, worse, actively hampering one another. Brafton’s SEO + PPC Alignment Audit helps to identify opportunities to develop synergy across these distinct but connected channels. This includes analysis of keywords, site traffic, CTRs, bidding strategies, landing page performance, ad copy alignment, and more, all conducted as a collaborative exercise by dedicated members of Brafton’s SEO and PPC teams.

Custom Quoted — Starting at 10 Units for 30 Listings

Accurate and consistent directory listings play a key role in local search performance, brand credibility and citation authority. Ensuring that business information is properly represented across relevant platforms helps strengthen visibility in local search results and supports broader SEO efforts. Brafton specialists identify directories where the client is not currently listed and manage submission, verification and listing accuracy. 

We can submit up to 70 directories and 4 aggregators, depending on the region and business category. Because availability varies, the service should be custom quoted.

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UX & Brand Experiences Services

Starting at 2.5 Units per Page

While user experience (UX) and conversion rate optimization (CRO) are essential aspects of the entirety of any given website, they take on outsized importance on key pages—such as service/product pages, contact us pages, the homepage, and more.

To ensure that the most important pages on a company’s website are optimized for user experience and conversions, Brafton can provide page-specific UX/CRO audits. These can focus on a singular landing page or a swath of the site’s architecture. In all such projects, Brafton will utilize a combination of quantitative and qualitative analysis to provide observations, insights, and recommendations to improve the UX and/or CRO of the selected pages.

Starting at 5 Units per Month

Even the most well-designed, high-functioning page with effective, intuitive calls to action and navigation will have room for improvement.

For any organization focused on conversion rate optimization (CRO), active and ongoing A/B Testing is essential. Brafton’s A/B Testing service ensures that one or more A/B tests are running at all times, collecting data that can lead to informed decisions around everything from page structure to CTA text and beyond.

Brafton’s UX team will ideate A/B tests, implement the tests, monitor and collect data, conduct analysis, and provide final recommendations based on the quantifiable results achieved.

Starting at 5 Units

A website heatmap tracks and visualizes the actual activity of site visitors—each mouse movement, click and scroll. By implementing and analyzing heatmaps on one or more web pages, Brafton’s UX team can provide insights and recommendations for changes to implement on the page to improve conversion rate optimization or broader user experience.

Starting at 15 Units

When considering whether or how to modify an existing website, there is no replacement for actual user data. With Brafton’s Website User Testing service, we can custom build user or usability testing scenarios, facilitate the actual user experience in a controlled environment, and gather data and observations from these sessions.

User/usability testing can focus on ease of navigation, efficacy of content or design, brand recognition and much more. Users can be sourced by either Brafton or our clients. In all scenarios, the final output is a formal report detailing Brafton’s insights and recommendations, all based on this real, first-hand data

Starting at 25 Units

A business’ website is only as effective as the user experience (UX) it provides. All other marketing efforts are likely to struggle, no matter how well-executed, if users are directed to a website that is hard to use, visually unappealing, structurally confusing or that otherwise fails to cater to their needs.

Brafton’s UX Consulting team can provide detailed analysis and actionable recommendations to enhance both the UX and conversion rate optimization (CRO) across the entirety of an organization’s website. This wide-ranging Website Usability and Efficacy Audit will include a wide array of quantitative and qualitative analysis. This may include, but is not limited to:

  • Site performance data (page speed loading, user accessibility score, etc.).
  • Information Architecture (IA) analysis.
  • Customer journey mapping.
  • User/usability testing.
  • Heatmapping analysis.
  • Adherence to UX/CRO best practices.

The final deliverable is a detailed report detailing Brafton’s observations, insights, and recommendations for next steps to improve the website’s UX/CRO.

Starting at 10 Units

To fully optimize a website for the best possible user experience as well as conversion rate optimization, you need to conceptualize your user’s needs, challenges, and objectives, and how these considerations map on to the website experience provided. This understanding can then inform decisions around site architecture, site navigation, page structure, and page content. Critically, organizations with multiple distinct audience personas may need to account for multiple user journeys, each of which warrants consideration.

Brafton’s User Journey Mapping service utilizes both analytics data and years of UX experience to visually represent the journey a potential customer typically follows when visiting a given website. This analysis ultimately culminates in a visual representation of the user journey along with identification of blockers or other missed opportunities and actionable recommendations for changes or tests to implement to deliver a more effective user journey.

Starting at 10 Units

The overall efficacy of a website isn’t just a question of the content and structure of each individual page—it also depends on the actual architecture of the website as a whole. If pages are not organized in a coherent, easy-to-understand way, users may struggle to find the information they’re looking for or remain unaware of the valuable, useful information that is available. This in turn hurts conversion rate optimization (CRO) as well as the user experience (UX).

Brafton’s Information Architecture (IA) Audit product provides a comprehensive analysis of the overarching structure of a website. This analysis may include, but is not limited to:

  • The content and structure of navigation menus, including the primary nav, global nav, and page-specific nav as applicable.
  • Categorization of site content, as well as ease of understanding this categorization.
  • URL structure and its relation to actual site organization.
  • Page/content hierarchy and organization.

Custom Quoted

A website redesign is a comprehensive update of your site’s design, usability and functionality to increase conversions, engagement, and traffic –  including search engine optimization. This product Involves a combination of strategic guidance, design, development and editorial work, and it can be delivered fully custom or template-based.

  • Mobile optimization.
  • Conversion rate optimization.
  • Site architecture analysis & adjustment.
  • Design best practices analysis & adjustment.
  • User testing.
  • Blog redesign and optimization.
  • Landing page design and development.
  • Resource center creation or redesign.

Custom Quoted

Whether adding a single, stand-alone landing page or a series of new pages, Brafton can help. We take on every aspect of these projects, from strategy to copy creation, design to development. 

Starting at 15 units

To stand out among the massive quantities of content across the internet, businesses must develop unique, compelling assets—especially given the advent of AI-generated content. Original Research Surveys offer the opportunity to produce just such assets.

These surveys produce data that is not available anywhere else, allowing organizations to create content that truly stands out and provides insights that are genuinely of interest. This can lead to the creation of a breadth of content: white papers, eBooks, reports, guides, blogs, infographics, emails, social media posts, and more.

Brafton can craft and execute surveys that are specifically designed to produce noteworthy data and insights, which can then serve as fuel for a much larger marketing engine. Brafton can provide or facilitate survey ideation, question creation, survey programming, respondent selection, survey distribution/execution, and data collection and analysis. The final deliverable is typically a report detailing the most noteworthy findings from the survey, which can then be used for all types of marketing content creation.

Starting at 5 units

Digital PR is a key component of any brand awareness strategy. Brafton’s Digital Public Relations services focus on two aspects of PR: Press releases and sponsored posting.

Press Releases: Brafton can facilitate a broad distribution of a press release across news wires as well as develop and execute more focused, customized press release dissemination to a targeted audience of journalists and publishers. In both cases, Brafton can craft the press release itself as well as facilitate distribution.

Sponsored Posting: Sponsored posts offer a powerful mechanism for sharing a brand’s vision and positioning to a relevant audience in an authoritative, controlled manner. Brafton can research the most relevant, viable publications, produce the content, and facilitate the communication with the selected publication.

Starting at 15 units

For businesses looking to make informed marketing decisions around audience targeting, channel selection and other key decisions, a survey of carefully selected respondents can provide invaluable quantitative insights.

Brafton, working closely with our participant sourcing partners, can provide or facilitate survey ideation, question creation, survey programming, respondent selection, survey distribution and execution, and data collection and analysis. The final deliverable is typically a report detailing the most noteworthy findings from the survey, which can then be used for business decision-making.

Starting at 15 units

Market Research Focus Groups, much like surveys, can provide invaluable insights that both inform business decisions and serve as the raw material for a wide array of marketing content creation.

Unlike surveys, Market Research Focus Groups provide the opportunity to ask follow-up questions as well as tactically pivot to a different line of questions based on the nature of the input provided by individual participants. This qualitative data can allow for a more nuanced, in-depth analysis of key business questions, and also presents the opportunity for quick show-of-hand polls to glean attitudes across small groups.

Brafton can provide or facilitate focus-group discussion ideation, question creation, respondent selection, moderation of the actual focus group discussion, notetaking and data collection, and analysis. The final deliverable is typically a report detailing the most noteworthy findings from the focus group, which can then be used for business decision-making, marketing content creation, or both.

Custom Quoted

A review and assessment of your website’s on-page content to provide recommendations and updates that optimize your messaging for brand alignment.

Starting at 15 units

Consistent branding is essential for effective marketing across multiple channels, but such consistency can be difficult to achieve—especially for organizations with multiple stakeholders and/or distinct teams contributing to separate marketing endeavors.

Brafton’s Brand Messaging Guide is designed to address these concerns. The Brand Messaging Guide is a succinct, authoritative document affirming and establishing the tone and style along with key talking points which should be followed by anyone creating marketing materials—whether those stakeholders are within the company, with Brafton, or with another third party. The ultimate goal of the guide is to serve as a governance tool, establishing a clear, easy-to-follow distillation of the company’s ideal approach to all brand messaging.

Custom Quoted

Brafton can work with your internal team and your Brafton stakeholders to research and identify the key traits of your target demographic, develop or refine brand guidelines and messaging, and more. Products and services include, but are not limited to: Product Name Development, Brand Messaging Guides, Surveys, Focus Groups and more.

Starting at 25 units

Developing the name of a new product is one of the most critical aspects of bringing that product to market. Brafton can support the development of new product names through a combination of market research, competitor analysis, deep discovery with key customer stakeholders, and creative ideation across multiple Brafton stakeholders.

Starting at 10 Units

One of the most impactful ways to understand the limitations and opportunities presented by a website’s current UX is to consider the UX approaches embraced by competitors. Brafton’s UX competitor analysis consists of a thorough review of our client’s competitors from a UX lens, identifying tactics that these rival sites are utilizing and providing inspiration for approaches to consider implementing on our own client’s websites.

Custom Quoted

Interactive content such as quizzes, self-assessments, infographics, maps and simple calculators to foster visitor engagement and generate leads.

60 Units

Your Brafton team will conduct interviews with your internal staff and several existing clients (if available) to develop up to five buyer personas. At the end of this process, you’ll have polished buyer personas presented in a formatted PDF. Each persona answers all of the questions below (plus persona-specific data points we glean during our research process):

  • What actions might this person typically take following a positive interface with your brand?
  • What influence might this person have over the decision maker?
  • What pain points would a strong campaign address for this person?
  • What messages resonate with this person?
  • At which stage in the funnel (Awareness, Interest, Consideration, Decision) might this person engage?

Through which channels and platforms can you best reach this person?

Starting at 5 Units per Month

Online reviews and ratings are among the most prominent demonstrations of a brand’s reputation. And while this user feedback stems primarily from the quality of the products or services provided, the way in which a company responds—or doesn’t respond—to its users reviews and ratings can also substantially impact the brand’s perception.

Brafton’s Online Reputation Managed and Review Response services help to ensure that all reviews and ratings—good, bad, or mixed—receive a timely response and, when necessary, next steps (such as outreach from a customer service team) is put in motion. Brafton can execute these responses, track and report on the quantity and quality of reviews/ratings, and also support in the encouragement of more review generation to further enhance a brand’s reputation.

Starting at 15 Units

YouTube is widely considered the second largest search engine on the internet, after only Google. It’s an invaluable platform for sharing compelling, engaging video content. But it’s also an extremely competitive space, especially for businesses.

Brafton’s YouTube Consulting services provide actionable recommendations for all aspects of YouTube marketing, including content gap analysis, playlist organization, SEO considerations and video style. While each YouTube Consulting package is custom quoted, our typical process consists of three phases:

  • Channel Analysis: A thorough review of our client’s existing YouTube channel, including the type and nature of the videos present, the organization of those videos, and analytics around performance.
  • Competitor Analysis: An examination of several competitors’ YouTube channels, with a focus on correlation between performance and video content, as well as content topic considerations.
  • YouTube Roadmap: A final deliverable that combines insights from both the Channel Analysis and Competitor Analysis to provide an actionable roadmap for improved YouTube performance.

Starting at 4 Units

Brafton’s partnership with Cision PR Newswire allows for distribution across the network’s entire platform, which includes both mainstream and industry-specific verticals. The offering works to leverage your organization’s newsworthy events toward improved targeted brand awareness, organic industry coverage and search presence. Brafton can employ this service for press releases you’ve created in-house or which Brafton has produced*.

  • U.S. PR Distribution: 4 Units
  • U.K. PR Distribution: 5 Units
  • Australia PR Distribution: 7 Units
  • Additional Regions: Custom Quoted

*Content production costs not included in Press Release Distribution pricing. All press releases must be 400 words or fewer to qualify for standard pricing. Longer press releases and other customizations may be accommodated for an additional fee).

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PPC Services

Starting at 10 Units per Month

Programmatic advertising enables you to deliver highly targeted and personalized display ads to your audience with greater efficiency and precision than traditional advertising methods. However, without careful targeting by a qualified marketing agency with expertise in programmatic delivery, it’s easy for budgets to evaporate quickly and without results. Brafton’s PPC team works with our clients to develop robust strategies and manage all aspects of these campaigns, from ideation to set up to execution across a variety of platforms.

Starting at 10 Units per Month

A successful display advertising strategy can be used to find new potential customers for your business’s website or engage returning users in a way that turns them from uncommitted browser to satisfied customer in a cost-effective way (remarketing). Brafton’s paid media team will use a variety of visual ads placed across the Google Display Network, which consists of millions of websites, mobile apps and other online properties (Gmail, YouTube, etc.).

Starting at 10 Units per Month

Thanks to a crowded internet, no e-commerce store can thrive without advertising. Brafton can launch and manage your shopping ad campaigns across all leading e-commerce channels/networks, including Google Shopping, Amazon, Shopify and more. 

Starting at 10 Units per Month

With Brafton’s video advertising management offering, your company has the opportunity to reach potential customers wherever they are consuming video content. This includes major platforms such as YouTube, Hulu, Netflix, Amazon Prime and more. From campaign ideation to ad content creation to setup, launch and management, we can help your organization get more eyes on your videos and ultimately drive more valuable results for your business.

Starting at 10 Units per Month

With Brafton’s audio advertising management offering, your company has the opportunity to reach potential customers across a variety of leading audio streaming platforms, including Spotify. From campaign ideation to ad content creation to setup, launch and management, we can help your organization to disseminate your audio advertising, growing brand awareness and driving messaging across large numbers of target consumers.

Starting at 10 Units per Month

Mobile app store advertising from Brafton involves promoting mobile applications within heavily saturated app stores. The goal: increase your company app’s visibility, drive downloads (paid or free), and (if applicable) boost overall user engagement via in-app promotions or marketing efforts. Channels include both the Apple App Store and Google Play Store.

Starting at 10 Units per Month

Let Brafton help you take advantage of exciting content marketing opportunities and attract new customers with the unique digital platform that is Reddit Ads. High-intent and engaged readers of a younger demographic participate every day in genuine conversations about millions of topics that you can target with your unique ads. Make sure your strategy is effective by partnering with an agency that has experience with this unique advertorial method.

Starting at 25 units per Account

An in-depth analysis of the current state of your paid search efforts. This comprehensive analysis includes review and recommendations concerning:

  • Account structure.
  • Budget management.
  • Keyword utilization. 
  • Ad copy and design. 
  • Affiliated landing pages. 
  • Goal/conversion setup. 
  • Analysis of up to 5 major competitors’ paid search efforts. 

Starting at 20 Units per Month

There are invaluable insights to be gleaned from your competitor’s activity on paid advertising platforms, and this information can be used to strategically plan your advertising efforts. Brafton’s PPC team will obtain and analyze a variety of competitor PPC data, including ad spend, keywords, ad creatives and more.

40 Units

Executed strategically and in sync, SEO and PPC have the potential to bolster one another’s impact. When executed in silos, though, SEO and PPC efforts run the risk of missing opportunities for synergy – or, worse, actively hampering one another. Brafton’s SEO + PPC Alignment Audit helps to identify opportunities to develop synergy across these distinct but connected channels. This includes analysis of keywords, site traffic, CTRs, bidding strategies, landing page performance, ad copy alignment, and more, all conducted as a collaborative exercise by dedicated members of Brafton’s SEO and PPC teams.

Starting at 10 Units per Month

Future-proof your paid strategy with Search AI Max. We leverage advanced bidding and creative optimizations specifically designed to secure visibility within Google’s AI Overviews (AIO). By targeting the “zero-click” layer of the SERP, Brafton ensures your brand remains the authoritative answer in generative search results, capturing high-intent traffic before users even scroll.

This service utilizes advanced broad-match AI targeting to capture high-value traffic across the entire Google Search ecosystem – including the Search AI Overviews (AIO).

Pricing – Starting At 10 Units Per Month

Brafton is proud to be one of the first and few agencies to be able to offer ChatGPT Ads management. Currently only available within the US, Canada, Australia and New Zealand, empower your brand to reach consumers exactly where they are researching, comparing, and discovering products.

  • Reach High-Intent Shoppers: Target the 70% of AI-generated traffic that starts at ChatGPT, where users are increasingly looking for personalized recommendations and price comparisons.
  • Contextually Relevant Ad Placement: Ads are surfaced based on the specific natural language used by the consumer, ensuring highly relevant placements alongside organic conversational results.
  • Early Performance Insights: Gain a first-mover advantage with structured reporting on impressions and clicks within the OpenAI environment.
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Technical Support & Development

2 Units per Hour

Brafton’s technical development team is available for project or task-specific website support work on an hourly basis. 

1 Unit Each

Our technical services team can provide a variety of technical and development support services, focused on making ad hoc changes to your website. We cover a broad range of CMS platforms on a daily basis, and can help remotely manage your website.

These support services include:

  • Manually uploading content — such as uploading eBooks or white papers to an asset library and creating an internal link within a resource section, or copying text to existing pages and blog posts.
  • Ad hoc website changes — such as updating images, logos, hyperlinks, colors, fonts, etc.
  • Set up DNS records, such as creating CNAME, A, SPF or any other records required for third-party integrations with platforms like Hubspot, Salesforce, Marketo. Etc.

Custom Quoted

Our technical support specialists can keep your WordPress and/or Drupal instance — and its many plug-ins — up to date with the latest functionality, features, bug fixes and security updates. This includes ensuring all your data is properly backed up, and any compatibility issues pertaining to version control are addressed and/or managed. 

WordPress

Starting at 4 Units per Month

  • Check WordPress for any minor updates and update accordingly.
  • Check WordPress for any major updates and update after full DB backup.
  • Quarterly backups of wp-content folder and DB Backup
    • This may be accomplished by daily backup offered by hosting.
  • Update compatible WordPress plugins and troubleshoot and backup of previous version for incompatibility issues.

Drupal

Starting at 6 Units per Month

  • Check Drupal for any minor updates and update accordingly.
  • Check Drupal for any major updates and update after full DB backup.
  • Quarterly backups of site and DB Backup.
  • Update compatible drupal modules with backup of previous version.

4 Units for Preliminary Diagnosis

Our experienced and knowledgeable technical support team can help diagnose and solve issues with your website. These issues include, but are certainly not limited to: 

  • Forms not submitting correctly.
  • Errors displaying on your site.
  • Images not loading.
  • Website not responding or experiencing prolonged downtime.

If diagnosis indicates a systemic problem requiring a more complex solution, we will advise on the anticipated cost for this, provided via a custom quote.

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Sales Ops

Starting at 10 units per month

Efficient sales operations are crucial for accelerating your sales cycle and improving team performance. Without a properly maintained and optimized sales system, teams risk losing productivity, missing valuable leads, and failing to capitalize on revenue opportunities. The Sales Operations Retainer provides ongoing support for streamlining your sales processes, managing systems, and optimizing lead flow. Brafton can support efforts relating to lead routing, reporting, data management, and maintaining smooth integrations between your CRM, marketing automation platforms, and other key tools. With expertise across platforms like Salesforce, HubSpot CRM and Marketing Hub, Marketo, Zoho CRM, Microsoft Dynamics, and PipeDrive, Brafton ensures comprehensive support, from process improvements to technology alignment, helping your team achieve measurable outcomes. This service includes consultative guidance and regular implementation of actionable improvements.

Starting at 4 units per report or dashboard 

Customized dashboards and reports offer clear visibility into your sales and marketing performance by visualizing and organizing your existing data. Brafton specializes in creating tailored dashboards across platforms such as Salesforce, HubSpot, Google Analytics, Power BI, Tableau, Looker Studio, and Domo, delivering real-time insights into key metrics like pipeline health, lead sources, conversion rates, and campaign ROI. Brafton can create and maintain:

  • Pipeline overviews visualize your sales funnel from lead to close, with detailed views of stages, opportunities, and win rates.
  • Lead source reports track where your most valuable leads are coming from—whether organic search, paid ads, or events—providing a clear understanding of ROI by source. 
  • Conversion rate dashboards measure lead progression through the funnel, highlighting bottlenecks that need attention.
  • Revenue attribution reports uncover the channels and campaigns driving revenue, ensuring you focus resources on high-performing areas. 

With tailored dashboards aligned to your business goals, Brafton transforms your existing data into insights that drive smarter decisions and sustained growth.

Custom quoted

Brafton can enhance your contact and lead databases by updating, filling gaps, and cleansing outdated information to ensure your data is accurate, complete, and ready for use in sales and marketing efforts. Dirty or incomplete data can lead to missed opportunities and ineffective campaigns, while regular data enrichment ensures that your teams are targeting the right people with the right message at the right time. Clean data in your CRM not only reduces bounce rates and improves outreach but also makes it easier for users to access and utilize relevant information, streamlining their workflows and boosting conversion rates. Brafton uses advanced tools, data-cleaning processes, and enrichment techniques to maintain CRM integrity, helping you achieve more precise and impactful sales and marketing efforts. Brafton works with platforms like ZoomInfo, Apollo, SalesLoft, Gong, MailChimp, Pardot, Databox, and LeadFeeder to ensure the most accurate and actionable data.

Custom quoted

Brafton offers comprehensive setup, migration, and implementation services for a wide range of Sales and Marketing technologies, including CRM systems, marketing automation platforms, sales enablement tools, analytics and reporting software, and customer service solutions. This offering covers the full spectrum of technology integration, from initial configuration and data migration to system optimization and user training. Efficient implementation and integration of these business technologies are crucial for streamlined operations and maximizing ROI. Whether it’s configuring Salesforce, HubSpot CRM, Marketing Hub, Eloqua, Pardot, Zoho CRM, SugarCRM, Freshsales, NetSuite, or optimizing analytics systems like Google Analytics, Power BI, Tableau, or Domo, Brafton provides tailored solutions to ensure seamless operations.

Starting at 10 units

Optimizing your sales operations is key to scaling efficiently and closing deals faster. Identifying and addressing weaknesses in your processes can significantly enhance team performance and increase lead conversion rates. Brafton’s Sales Operations consultants offer deep knowledge of industry best practices and the latest tools, providing tailored solutions to fit your specific needs and drive results. Our team works closely with yours to address bottlenecks and inefficiencies, creating opportunities for streamlining and scaling operations. We leverage expertise across Salesforce, HubSpot, Marketo, SalesLoft, Gong, Drift, Outreach, Calendly, and Zapier to integrate sales systems and boost team productivity.

Starting at 30 units per audit

This comprehensive audit provides a holistic review of your sales operations, including your technology stack, CRM setup, data flows, and lead management processes. Brafton’s audit service goes beyond surface-level reviews, providing a deep dive into your sales processes and tools to uncover inefficiencies and opportunities for improvement. The audit delivers detailed analysis and actionable recommendations, equipping your team with a clear plan to optimize operations, eliminate inefficiencies, and maximize ROI. Our audit considers tools like Salesforce, HubSpot, Marketo, Microsoft Dynamics, Seismic, LinkedIn Sales Navigator, Outreach, and more to ensure your systems are working together effectively.

Starting at 5 units/month

Google Analytics remains the industry standard for website analytics insights. While the upgrade to Google Analytics 4 introduced new capabilities, it also added complexity to an already complex tool. With Brafton’s Google Analytics Retainer, clients receive consistent Google Analytics support from a dedicated consultant. This support can take a variety of forms, including but not limited to audits, testing, event creation, reporting, visualizations and more. The Google Analytics retainer provides a pool of hours which can be applied as warranted, with the dedicated consultant also providing recommendations for the best utilization of this time. 

Starting at 10 units

Brafton’s Google Analytics Audit includes a thorough analysis of a client’s GA account. Brafton will review and ensure that GA is not just set up and functioning properly on a basic, technical level, but will also consider if GA has been configured in alignment with our client’s web and broader business goals, considering reports, audiences and events. The final deliverable is a report detailing Brafton’s findings and recommendations, including clear, actionable next steps.

5 units

While Google Analytics 4 features a degree of automated setup when first implemented, the reality is that effective utilization of GA often requires a few additional manual reviews and actions to ensure accurate tracking. Brafton’s Google Analytics Standard Setup includes a thorough review of tracking codes, parameters, and account linkages within GA, as well as the creation and configuration of tracking for several essential event types: 

  • Internal link clicks.
  • Standard form fills.
  • Scroll percentage.
  • Youtube video views.
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