Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Lexi Goyette is a Brafton writer living in the City on a Hill, good ol’ Boston, Massachusetts. She enjoys the simple pleasures in life: Dunkin’ Donuts iced coffee, hard-hitting novels with strong female protagonists, and new episodes of Survivor.
Kim Scoppetta is a senior project manager in Boston. She is an avid user of spreadsheets and checklists, but also enjoys teaching kickboxing, playing tennis, baking and taking a hike in the great outdoors.
Elizabeth Little is a content writer in Boston. When she’s not typing away on her laptop and putting her marketing degree to good use, you can find her under a fuzzy blanket binge-watching reality TV or trying her hand at an overly complicated recipe hoping it comes out looking like the picture.
Kyle Covino is a Senior Writer at Brafton interested in the interplay between rhetoric, content marketing and multimedia storytelling. When he’s not having fun on the internet, he’s having fun on the internet.
Dan Haverty is a Senior Editorial Specialist at Brafton. Currently based in Boston, he also spent time living in Ireland and Washington, DC. When he isn’t writing, Dan enjoys reading, cooking and hiking, and he recently became an avid yoga practitioner.
Rachael is a content writer located in Chicago. When she’s not typing away, you can find her running the pool table at her local dive, crocheting her own clothes or reading under a blanket and working her way through the 20 different types of loose leaf tea she bought in bulk on an impulse.
Lauren is a content writer at Brafton. She’s from all over the U.S. and currently lives in on the Big Island of Hawai’i. She loves water color painting, water fall hunting, and being a pet mom for her three cats and one dog.
Collin Sparling is a writer at Brafton. When he’s not writing about lead generation, he’s podcasting all about internet culture with his friends, checking out the latest games and probably spending way too much time on Reddit while patiently waiting for his favorite bands to come to town.