CASE STUDY

How We Augmented PMC Legal’s LinkedIn Presence for a Niche Audience & Made Engagement Soar

We raised PMC Legal’s LinkedIn presence to a new level with a coordinated strategy that engaged a highly niche audience.

PMC Legal is an Australian law firm that provides legal and regulatory advice to businesses in the financial services sector, helping clients establish and manage investment funds and navigate complex financial regulations.

THE CHALLENGE

Targeting a Niche Audience On LinkedIn

It can be endlessly challenging to activate an audience in a niche industry. Their needs are hyper-specific, and before you can even start selling to your ideal customer, you have to identify them first.

But even highly targeted audiences are often larger than you may think — you just need the right configuration of strategy, content and best practices.

Our client, PMC Legal, was already semi-active on LinkedIn, but impression and engagement metrics underwhelmed. They needed a coordinated strategy to elevate brand perception, grow executive presence, drive awareness and trust and bring more qualified leads to their website.

THE SOLUTION

Social media management

Paid social

Video

Our LinkedIn strategy for PMC Legal combined four core components:

1. A Monthly Organic Social Content Calendar

Consistency is key on any social media platform. We developed a monthly organic content calendar to help PMC Legal stay on schedule with high-quality thought leadership posts, industry insights and firm updates designed to engage financial services professionals and reinforce the firm’s expertise in a highly specialized market.

2. LinkedIn Boosted Posts

To expand the reach of key content beyond PMC Legal’s existing network, we selectively boosted high-performing posts using LinkedIn’s paid promotion feature, increasing brand visibility and ensuring important messages reached a broader but still highly qualified audience.

3. An Executive Profile Guide

A strong brand profile is great, but equally compelling executive profiles are even better. Our social media strategists created an in-depth LinkedIn executive profile guide for PMC Legal’s team to strengthen leadership visibility and credibility. The guide outlined best practices for optimizing profiles, sharing insights and engaging with professional networks to build authority and amplify brand voice across the platform.

4. Short-Form Videos

Last but certainly not least, we strategically introduced short-form video content to communicate complex legal and regulatory topics in a clear, engaging format. Our videos helped break down key issues relevant to financial services professionals, capture attention in crowded feeds, encourage engagement and reinforce our client’s position as a trusted advisor.

THE OUTCOME

Explosive Growth in LinkedIn Reach and Website Traffic

4,374%

increase in LinkedIn impressions.

4,488%

increase in engagements.

+153

new, niche followers.

183K+

paid post impressions.

+6.7K

video views.

Our coordinated LinkedIn strategy significantly expanded PMC Legal’s reach and engagement. Organic performance on the platform grew quickly, with LinkedIn impressions increasing 4,374% and overall engagements rising 4,488%. The firm also attracted 153 new followers — a significant achievement in a highly targeted professional niche.

Paid and video content further amplified visibility. Boosted posts generated more than 183,000 paid impressions, while short-form video content recorded over 6,700 views and counting.

These surges were so significant that success started to spill over onto our client’s website ahead of us introducing an SEO strategy. Direct website traffic doubled quarter over quarter, indicating stronger brand recognition and repeat visits driven by broader awareness efforts. At the same time, referral traffic to the website increased by 200%, with LinkedIn serving as a primary driver of visits.

We plan to maintain the momentum we’ve built on social media by channeling it into an SEO plan with optimized landing pages and blog posts that appeal to even more qualified visitors, encourage exploration and ultimately conversion.

Want to turn your social media profiles into a true reflection of your expertise that drives awareness? Ask us how we can help!