Blog Content Creation

As top-of-sales-funnel content, blog posts increase brand awareness and drive website traffic with relevant content that emphasises visual storytelling. Industry-focused writers craft every piece of blog content in conjunction with content marketing strategists and project managers. Blogs are an excellent way to increase your online presence by driving organic traffic to your site. All blog content created is based on a clear editorial calendar shared with you.

Combining your guidance and search engine optimisation best practices, our writers and content marketers map out each blog post to ensure topics, titles, keywords and formatting engage your target audience, support your marketing strategy and serve your commercial goals. It is our mission to create valuable content for visitors, whilst optimising for search engines. Once content has been created, edited, approved and posted, our strategists analyse article performance. These metrics inform future blog posts and other types of content and allow your content creation team to maximise the value of its inbound marketing efforts for your business.

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eBooks & White Papers

Brafton eBooks and white papers underpin an effective content marketing strategy. These middle- and bottom-of-funnel content marketing assets can be gated to capture potential customer contact information. eBooks are truly a hybrid of infographic and white papers, marrying bite-sized chunks of actionable information with eye-catching custom graphics. They are ideal for grabbing and holding audience attention.

White papers take a more in-depth approach, featuring thoroughly researched copy that dives deep into subjects with commentary and analysis. While more text-focused than eBooks, white papers are also formatted for visual appeal with brand logos, colours and imagery in the header, footer and margins.

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Infographics & Asset Design

Brafton infographics transform data into engaging digital storytelling. Creating a compelling, brand-centric narrative in conjunction with content writers, marketing strategists and project managers, graphic designers use 2D imagery, characters, illustrations and stylised icons to break down complex topics into easy-to-understand visual content.

Brafton’s infographics come in a variety of sizes and are effective when embedded in blog posts in their full size, published in resource centres, and used in marketing automation. In addition to infographics, Brafton provides a wide range of asset design services, including custom illustrations for blog and social media posts and clickable call-to-action buttons to help drive conversions for your marketing campaign.

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Video Production

Brafton’s in-house team of video experts create content that run the gamut from in-studio video blogs to how-to guides to animated explainer videos to man-on-the-street interviews. A well-executed video can play a critical role in any content marketing strategy. Whether used as top-of-funnel content to generate audience interest or bottom-of-funnel testimonials designed to provide social proof to potential customers and close deals, we create each video product in accordance with brand goals, guidelines and preferences and hand-crafted to maximise marketing efforts in a minimal amount of time.

Videos can be filmed on location, including for corporate promotional purposes and event coverage. Live-action and illustrated options are available for multiple products, including the use of trained actors and voice-over artists.

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Case Studies & Website Copy

Clearly outlining the benefits of products and services, Brafton case studies provide proof of client capabilities using real-world examples. Data-focused success stories highlight brand potential through customer testimonials, employee interviews and information analysis. As with eBooks and white papers, case studies are formatted to maximise visual appeal among middle-of-funnel prospects.

Your Brafton marketing team can also provide detailed website copy that incorporates SEO best practices along with in-depth exploration of unique products, services and value propositions. Landing page copy is designed to generate leads and drive conversions for bottom-of-funnel website visitors ready to reach out and take the next step.

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Full Service Email Marketing

Utilising data-driven expertise and promotional best practices, our content marketers create newsletters that engage and build your email list. Writers also craft press releases and promotional emails to share information regarding brand updates, events and campaigns across distribution lists using email templates that include custom illustrations and CTAs.

Email copy can also be distributed and managed across all major email service providers and marketing automation tools according to your desired distribution campaign. From brand awareness to thought leadership to lead generation, newsletter and other email content is designed from the ground up to serve your digital marketing needs and reach your target audience at every stage of the sales funnel.

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Content Marketing Strategy & Consulting

Content is only as valuable as the planning behind it. Brafton is a full-service content marketing agency that specialises in strategy, consultancy and promotion. Our content marketing services engage audiences and support commercial goals across all channels for successful content marketing.

Content Strategy

Strategists create content marketing campaigns to achieve business goals using data-driven action plans, in-house content marketing services and industry best practices.

Technical SEO

Consultants evaluate your website content to identify issues that affect search rankings and user experience.

Social & Paid

Social media marketing strategists engage with online audiences, spearhead influencer outreach, work with influencers, and maximise paid advertisement results and social shares.

Marketing Automation

Email experts leverage cutting-edge technology and promotional best practices to reach target audiences, support marketing goals and ensure return on investment.

The Content Marketer

What is a metric in Google Analytics? (and other GA FAQs answered)

Tracking metrics and dimensions in Google Analytics is one of the most reliable ways to assess your website’s performance as it relates to your marketing goals.

How to write in a conversational tone: Tips for B2B and B2C

A conversational tone can make your content marketing not only easier to read, but more successful in connecting with and retaining key audiences.

How doing nothing helped us earn a featured snippet

This sidewinding story about search intent, SERP analysis and one very confused search engine serves as a valuable SEO lesson.

Learn more about Brafton's content marketing services,

Including client examples.