Your Business Goals, Realised

The goal: Use digital content to achieve your business objectives, whether you aim to increase online visibility, raise brand awareness, perform better in search results or engage leads. But no marketing campaign can be a successful endeavour without the right strategy and plan of action for creating, publishing and sharing content.

At Brafton, our digital marketers use data to inform the totality of our professional services. Data will identify which content types to create, which audiences to target, which digital channels to share through and what the bottom line impact is.

If your campaign isn’t goal-oriented, it isn’t digital marketing; it’s a vanity project.

At Brafton we know the difference — and we make a difference.

Dominate Digital

All digital marketing has four main facets:

1. An audience.

2. Content.

3. Content distribution channels.

4. A strategy.

Brafton can assist in every facet of digital marketing, from refining the audience and delivering strategy to creating, distributing and promoting content. We also ensure everything is measurable and return on investment can be quantified.

We can be your end-to-end digital marketing service provider, giving you access to à la carte solutions and everything in between. Just tell us what you need:

A total digital marketing strategy.

Persona development.

Keyword research.

Technical search engine optimisation.

Site UX and design.

Brand awareness content like blog posts.

Deeper-funnel assets like white papers and case studies.

Video production.

Graphic design.

Email marketing.

Social media management.

Pay-per-click advertising.

Much more.

And we’ll provide it.

Why Digital Marketing?

Everything and everyone is online. Your potential customers. Your competitors. Your vendors. Your partners. Your investors. Your products and services. Your business. You.

Digital marketing is about leveraging this fact for a competitive advantage. Marketing channels like search, email, podcasting and social media put your content in front of global audiences at a fraction of the cost of a traditional TV commercial, magazine ad or billboard.

And still digital advertising spend surpassed traditional advertising by a some $20 billion in 2019.

In the 2020s, digital will continue to be the main arena for all marketing. Are you ready to rumble?

Because the competition is fierce. Every day:

Quintillions of bytes of data are added to the web.

Millions of blog posts are published.

Billions of search engine queries are made.

Billions of videos are watched.

Millions of new sites launch.

That all leads to a lot of noise. All sorts of businesses are doing digital marketing, but not everyone is doing it well; even fewer are drawing a straight line between marketing efforts and ROI. 

For a digital marketing strategy to be successful, every element of it must be supported by data, and expertly executed by experienced marketing specialists, knowledgeable consultants, talented content creators, skilled web developers and professional social media managers.

Why Brafton?

As a leading digital marketing agency, Brafton has considerable experience and expertise in delivering inbound marketing strategies and engaging content for every stage of the sales funnel, and beyond it. We’ve worked with small and medium-sized companies, local businesses and enterprise-level corporations in countless industries and verticals – both B2B and B2C.

Our real strength comes from the Brafton in-house team of strategists, consultants, project managers, videographers, writers, designers, developers, social media managers, and digital marketing consultants. All of our cross-functional teams collaborate to develop strategic digital marketing products and services for their dedicated accounts.

We know that digital marketing is about more than moving the needle. It’s about moving the right needles — the ones that will actually make a difference to your bottom line and online reputation.

Our marketing experts work as an extension of your team to solve the problems that vex your organisation, as well as achieve the goals that matter most.

Success Stories

How re-optimizing content drove 219% more traffic [success story]

The results: 345% increase in the total number of keywords each page ranks for.

This is how content marketing is supposed to work (video)

Content marketing fails because most people don’t understand visitor intent.

How we reduced a client’s cost-per-lead 63% through balanced content...

Content marketing hangs its hat on one major concept: You pay less for more.

View More

What We Do

Digital Marketing Strategy

Every marketing campaign serves a larger digital strategy, and that strategy serves a business goal. To ensure what we deliver aligns with what you need and want, Brafton’s Google Analytics-certified content strategists work closely with your marketing team and other company stakeholders to understand your industry, your brand and your goals. We build a partnership that is focused on getting results:

Brand awareness.

Lead generation.

Sales enablement.

Conversion marketing.

Website performance.

Here’s what we deliver as part of an end-to-end marketing strategy:

Strategic analysis

We identify areas for improvement that will help you achieve your goals, whether that’s increasing monthly site traffic, boosting conversion rates, retargeting deep-funnel leads, reducing bounce rates or improving the search ranking of a specific page. We can also help pinpoint a target audience through detailed persona development.

Content creation

Our writers, designers, consultants and videographers conduct detailed research, interviews with subject matter experts and SEO content mapping functions to help identity trending topics and produce insightful, high-quality, engaging content.

Metrics and reports

We compile baseline metrics through careful analysis of Google Analytics, Search Console, HubSpot, SEMRush, Moz and more. This helps us get a snapshot of your overall web presence, your site performance on search engines, your social media footprint and who’s looking at your content.

Ongoing analysis

A marketing campaign doesn’t simply end when the content is published. Our strategists and consultants can provide ongoing analysis of KPIs with an eye on bottom-line revenue. This includes tracking organic search traffic and understanding how algorithm updates on major platforms such as Google, Bing and Facebook affect your digital presence.

Strategy development

We work with your marketing team to plan out the execution of your digital marketing strategy. We involve project managers, consultants and creatives to make sure all stakeholders are working toward the same goal.

Promotion and distribution

Content strategists, project managers and social media consultants work together to craft a multichannel marketing strategy that promotes your content through social media platforms, email, influencer outreach, display ads and other mediums.

Create my strategy and get pricing:

Content Marketing

Brafton is North America’s largest content marketing agency. We know first-hand what strategy-fueled, data-driven content marketing can achieve, because we’ve done it all before:

Tell your brand’s story.

Build trust among your audience.

Earn industry credibility.

Rank for more keywords.

Engage leads at every stage of the sales funnel.

Turn happy customers into brand advocates.

Boost revenue.

Unlike display advertising and other interruptive paid campaigns, content marketing is the type of digital marketing that’s all about adding value at every phase of the customer journey. 

For that, you need killer content that informs, entertains and inspires. Brafton provides it:

Blog content creation

Build brand awareness, generate organic search traffic to your site and demonstrate your value to readers with blog content that is thoughtful, informative and optimised to rank for specific keywords. Everything we create will align with your brand and style guidelines to speak in the exact tone of voice you want.

Website copy

Tell site visitors what you’re all about with concise, compelling landing-page copy that’s written to convert and optimised to rank on Page 1.

eBooks & white papers

Use well-researched, visually-compelling eBooks and white papers to capture emails and drive leads deeper into the sales funnel. Beyond being useful content, these assets can be effective lead-gen tools when gated.

Video production

Bring your products, services, employees, customers and brand values to life with 2D and 3D animations. We can shoot explainer videos, video testimonials, live-action content, video blogs and much more.

Infographics, custom images and asset design

Assets such as infographics, interactive infographics and custom images can convey information quickly and with memorable visual storytelling. We take pains to ensure graphic design and copywriting are synchronised to deliver results.

Full-service email marketing

We do it all: from call-to-action marketing that builds your email list to crafting email copy for newsletters, sales emails, automated drip campaigns and more.

Case studies

Turn your customers into brand advocates with case studies that demonstrate the value of your products and services and your dedication to clients/consumers.

Search Engine Optimisation

Search engine optimisation demands mastery over the leading digital marketing tools, a deft understanding of key search metrics and the ability to turn hard numbers into creative accomplishments. 

Only a small fraction of all the content on the web is discovered through organic search. Those few winners will occupy the lion’s share of the internet’s attention:

More than 90% of all web traffic passes through Google.

About 95% of that traffic will never go past Page 1 of the search results.

The first five organic search results on Page 1 account for more than half of all the clicks on search engine results pages (SERPs).

As an SEO company at its core, Brafton can help you tackle both the science and the art of optimisation with our offerings:

Keyword research

We use leading keyword research tools like SEMrush, Moz Keyword Explorer and Ahrefs to identify short- and long-tail keywords with strong monthly volume and difficulty scores within range of your domain authority.

Content for SEO

Our writers will build out content that hits on the information and insights provided by strategists and consultants. The result is compelling website copy and blog posts that people will actually want to stop what they’re doing to read.

Video and design for SEO

Search engines favor sites with visual elements because users favour them – and what users prefer, search engines prefer. Brafton videographers, graphic designers, web developers and consultants play a key role in delivering technically sound, visually stunning content.

On- and off-page SEO

In addition to on-site content creation and technical SEO, we can provide backlink strategies, influencer outreach and content syndication services to help strengthen your backlink profile, gradually improve domain authority score and boost your overall online visibility.

Search performance briefs

SPBs, as we like to call them, are Brafton’s scientific method for ensuring content meets search intent. Search performance briefs instruct creative teams on questions they should answer in content, secondary keywords to include, major topics to discuss, recommended imagery and other guidance that increases the probability of ranking on Page 1 for a keyword. All recommendations are based on in-depth research of top-performing websites.

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Marketing Consulting Services

There’s more to digital marketing than meets the eye, and Brafton’s consultants see what no one else can. 

They understand the impact that a flawed technical design can have on SERP performance and on user experience. They know that bad UX leads to higher bounce rates and shorter dwell time, that toxic backlinks drag down a site’s domain authority and that some pages shouldn’t be indexed. All of these little details add up. Case in point:

75% of a user’s opinion of a site’s credibility is based on its UX and design.

Loading time for mobile and desktop sites should be under 3 seconds to avoid penalties.

Mobile-first indexing is very much a reality, necessitating mobile-friendly design.

Here’s what our consultants can do to enhance your digital marketing strategy:

Persona development

Our consultants analyse Google Analytics demographic data and your own CRM information to create detailed personas of your top readers, your influencers and your buyers. These guides support all content-creation efforts and marketing strategies.

Email & marketing automation

A/B testing, email content creation, email templates, drip campaigns, newsletters, automated lead-nurture emails, email-list building, segmentation, integrations, metrics reporting – if it has to do with email and marketing automation, we do it.

UX and website redesign

High bounce rates, low dwell time and poor conversion rates could be indicators that it’s time for a website redesign or a UX audit. Our SEO and consulting teams will provide in-depth analysis of your current site design and recommendations. From there, they collaborate with creative teams to optimise landing page copy and deliver a newly designed site with polished UX.

Website audits

What happens on the backend of your site doesn’t stay on the backend: 404 errors and broken links, 301 and 302 redirects, accessibility issues and mobile friendliness are all technical woes that can negatively impact site performance and SEO. Our consultants deliver multiple tiers of website audits to optimise your technical SEO and improve site speed and performance.

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Social Media Marketing

There are more than 3.5 billion social media users in the world and counting. If you have a target audience worth reaching, you’ll find it on social media. 

At Brafton, our social media consultants deliver adaptive social strategies across all the major channels:

Facebook.

YouTube.

Instagram.

Twitter.

LinkedIn.

Pinterest.

Being active on social media means you’ll be seen, heard and spoken about on the web.

Our fixed and à la carte services include but aren’t limited to:

Social media management

Our social consultants assess key metrics and make recommendations across channels. They also build up your base of followers through strategic engagements, precisely timed posting schedules supported by data and validated through A/B testing, and creative campaigns that improve social visibility.

Paid social

Your social media strategist can help you create social display ads and sponsored posts that look like they naturally belong in your customers’ feeds. Through meticulous tracking of metrics such as impressions and CTR, they can help you reallocate your spend across networks to maximise the performance of your paid social campaigns.

Influencer outreach

Social strategists collaborate with experts and influencers in your industry to forge mutually beneficial relationships that help extend your reach on social media to new audiences.

Paid and organic content promotion

Your content won’t promote itself. Our social media consultants create posts for each of your channels that help drive up impressions and boost overall engagement.

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Pay-Per-Click Advertising

Interruptive marketing is no longer the dynamo it was once was, but paid advertising — like PPC marketing — still has its place in an overall, digital strategy:

Increasing brand awareness – especially after a product launch, rebranding or a total website redesign.

Retargeting deep-funnel leads on social media and across the web to accelerate the buyer’s journey.

Brafton’s strategists maximise paid search value through PPC management services across channels – ad distribution networks, paid social campaigns, paid content syndication and search engine marketing through Google Ads. 

We’ll be with you every step of the way: defining your goals, refining your target audience, identifying keywords with strong search volume and manageable cost-per-click, testing landing pages, crafting ad copy, managing your budget, analysing performance and dong much more.

If you have a website, you’re already doing digital marketing. We’ll help you do it better.

Tell Us What You Need