Your Business Goals, Realised

Your Business Goals, Realised

The goal: Use digital content to achieve your business objectives. Whether you aim to increase website traffic, strengthen online presence, raise brand awareness, perform better in search results or engage leads, the right content can help you get there.

But no marketing campaign can be successful without the right strategy and plan of action for creating, publishing and sharing content. That’s why, at Brafton, we take a strategy-first, data-driven approach to online marketing.

Brafton are a full-service digital marketing agency in London. We have considerable experience and expertise in delivering inbound marketing strategies and engaging content for every stage of the sales funnel and beyond. We’ve worked with small and medium-sized companies, local businesses and enterprise-level corporations in countless industries and verticals – both B2B and B2C.

Our in-house experts work in collaboration to develop strategic digital marketing products and services for their dedicated accounts. Our team consists of digital marketing consultants, SEO experts, project managers, videographers, writers, designers, developers and social media managers.

And each of them know how to use data to identify which content types to create, which audiences to target, which digital channels to share through and what the bottom line impact is.

If your campaign isn’t goal-oriented, it isn’t digital marketing; it’s a vanity project.

At Brafton we know the difference – and we make a difference.

Our Breadth of Services

 

What We Do

Brafton is a full-service digital marketing agency that provides a broad range of capabilities.
Learn more about what we can do for your brand:

Digital Marketing Strategy pt. 1

Digital Marketing Strategy

Every marketing campaign serves a larger digital strategy, and that strategy serves a business goal. To ensure what we deliver aligns with what you need, Brafton’s Google Analytics-certified content strategists work closely with your marketing team and other company stakeholders to understand your industry, your organisation and your goals. We build a partnership that is focused on getting results:

Brand awareness.

Lead generation.

Sales enablement.

Conversion marketing.

Website performance.

Digital Marketing Strategy pt. 2

Here’s what we deliver as part of an end-to-end marketing strategy:

Strategic analysis

We identify areas for improvement that will help you achieve your goals, whether that’s increasing website traffic, boosting conversion rates, retargeting deep-funnel leads, reducing bounce rates or improving the search ranking of a specific page. We can also help pinpoint a target audience through detailed persona development.

Content creation

Our writers, designers, consultants and videographers conduct detailed research, interviews with subject matter experts and SEO content planning to identify trending topics and produce insightful, high-quality, engaging content.

Metrics and reports

We compile baseline metrics through careful analysis of Google Analytics, Search Console, HubSpot, SEMRush, Moz and more. This helps us get a snapshot of your overall web presence, your site performance on search engines, your social media footprint and who’s looking at your content.

When you work with us on a rolling basis, you’ll receive monthly reports on your digital marketing campaign progress. Your dedicated content marketing strategist (CMS) will highlight wins, areas for growth and actionable recommendations for improving your strategy. Or, request a custom report that dives deep in a specific aspect of your marketing activities.

Ongoing analysis

A marketing campaign doesn’t simply end when the content is published. Our strategists and consultants can provide ongoing analysis of KPIs with an eye on bottom-line revenue. This includes tracking organic search traffic and understanding how algorithm updates on major platforms such as Google, Bing and Facebook affect your digital presence.

When new opportunities arise, your CMS can point them out. With our team of experts in every category of digital marketing, we can help you create the next article, white paper, video, landing page, social media contest (or something else) that draws positive attention to your brand.

Strategy development

We work with your marketing team to plan for the execution of your digital marketing strategy. We involve project managers, consultants and creatives at this stage to make sure all stakeholders are working toward the same goal.

Promotion and distribution

Content strategists, project managers and social media consultants work together to craft a multichannel marketing strategy that promotes your content through social media platforms, email, influencer outreach, display ads and other mediums.

Success Stories

View More

Content Marketing pt. 1

Content Marketing

Brafton is the UK’s leading content marketing agency. We know first-hand what strategy-fuelled, data-driven content marketing can achieve, because we’ve done it all before:

Tell your brand’s story.

Build trust among your audience.

Earn industry credibility.

Rank for more keywords.

Engage leads at every stage of the sales funnel.

Turn happy customers into brand advocates.

Boost revenue.

Unlike display advertising and other interruptive paid campaigns, content marketing is the type of digital marketing that’s all about adding value at every phase of the customer journey.

For that, you need killer content that informs, entertains and inspires. Brafton provides it:

Content Marketing pt. 2

Blog content creation

Build brand awareness, generate organic search traffic to your site and demonstrate your value to readers with blog content that is thoughtful, informative and optimised to rank for specific keywords. Everything we create will align with your brand and style guidelines, and will add value to your digital presence.

Website copy

Tell site visitors what you’re all about with concise, compelling landing page copy that’s written to convert and optimised to rank on Page 1. Your dedicated writers will learn about your brand, products or services, mission and values, value propositions, audience and industry to create informative content that serves your business goals.

eBooks & white papers

Use well-researched, visually compelling eBooks and white papers to capture emails and drive leads deeper into the sales funnel. These assets establish your brand as a thought leader in your industry, and inform your audience on the trends or subject matter that is important to your brand. Beyond being useful content, these assets can be effective lead-gen tools when gated.

Video production

Bring your products, services, employees, customers and values to life with captivating video. We can shoot explainer videos, video testimonials, 2D and 3D animations, live-action content, video blogs, whiteboard videos and much more. Use these to enhance your landing pages, add interest to articles and share on social media platforms.

Infographics, custom images and asset design

Assets such as infographics, interactive infographics and custom images can convey information quickly and with memorable visual storytelling. We take pains to ensure graphic design and copywriting are synchronised to deliver results. Our designers will follow your brand guidelines to a T, ensuring each piece of collateral conveys the same message and supports brand recall.

Full-service email marketing

Email marketing is essential to nearly every brand. We can support and build your email marketing strategy every step of the way, from using call-to-action marketing that builds your email list to crafting email copy for newsletters, sales emails or automated drip campaigns, to analysing the results to make improvements for your next email campaign.

Case studies

Turn your customers into brand advocates with case studies that demonstrate the value of your offerings and your dedication to consumers. Our team can conduct interviews and turn their words into glowing reviews of your company. Whether you want a video testimonial or a written work that’s enhanced with design elements, we can deliver a final product that will drive potential customers to your organisation.

Digital PR

The strength of your online presence matters. We can help get your brand and website the exposure you need to increase conversions through digital PR practices like press release creation and distribution, social media outreach, syndicated content on publications your audience reads, influencer marketing and more.

Create my strategy and get pricing:

Search Engine Optimisation pt. 1

Search Engine Optimisation

Search engine optimisation demands mastery over the leading digital marketing tools, a deft understanding of key search metrics and the ability to turn hard numbers into creative accomplishments.

Only a small fraction of all the content on the web is discovered through organic search. Those few winners will occupy the lion’s share of the internet’s attention:

More than 90% of all web traffic passes through Google.

About 95% of that traffic will never go past Page 1 of the search results.

The first five organic search results on Page 1 account for more than half of all the clicks on search engine results pages (SERPs).

As an SEO company at its core, Brafton can help you tackle both the science and the art of optimisation with our offerings:

Search Engine Optimisation pt. 2

Keyword research

We use leading keyword research tools like SEMrush, Moz Keyword Explorer and Ahrefs to identify short- and long-tail keywords with strong monthly search volume and achievable difficulty scores. This research supports nearly every digital marketing activity that comes after it, whether it’s landing page creation, PPC strategy, blog articles or social media content.

Content for SEO

Our writers collaborate closely with our strategists and consultants to identify the most critical points to hit, the precise secondary and tertiary keywords to use and supporting topics to ensure every piece of collateral is not only comprehensive and informative, but also engaging and easy to consume. The result is compelling website copy and blog posts that people will actually want to stop what they’re doing to read.

Video and design for SEO

Search engines favour sites with visual elements because users favour them – and what users prefer, search engines prefer. Brafton videographers, graphic designers, web developers and consultants play a key role in delivering technically sound, visually stunning content.

On- and off-page SEO

In addition to on-site content creation and technical SEO, we can provide backlink strategies, influencer outreach and content syndication services to help strengthen your backlink profile, gradually improve Domain Authority score and boost your overall online visibility.

Search performance briefs

SPBs, as we like to call them, are Brafton’s scientific method for ensuring content meets search intent. Search performance briefs instruct creative teams on questions they should answer in content, secondary keywords to include, major topics to discuss, recommended imagery and other guidance that increases the probability of ranking on Page 1 for a keyword. All recommendations are based on in-depth research of top-performing websites.

Learn More

Marketing Consulting Services pt. 1

Marketing Consulting Services

There’s more to digital marketing than meets the eye, and Brafton’s consultants see what no one else can.

They understand the impact that a flawed technical design can have on SERP performance and on user experience. They know that bad website design and UX leads to higher bounce rates and shorter dwell time, that toxic backlinks drag down a site’s domain authority and that some pages shouldn’t be indexed. All of these little details add up. Case in point:

75% of a user’s opinion of a site’s credibility is based on its UX and design.

Loading time for mobile and desktop sites should be under 3 seconds to avoid penalties.

Mobile-first indexing is very much a reality, necessitating mobile-friendly design.

Here’s what our consultants can do to enhance your digital marketing strategy:

Marketing Consulting Services pt. 2

Persona development

Our consultants analyse Google Analytics demographic data and your own CRM information to create detailed personas of your top readers, your influencers and your buyers. These guides support all content-creation efforts and marketing strategies by providing insight into what your potential customers want to accomplish, and how your brand can help them.

Email & marketing automation

A/B testing, email content creation, email templates, drip campaigns, newsletters, automated lead-nurture emails, email-list building, segmentation, integrations, metrics reporting – if it has to do with email and marketing automation, we do it.

UX and website redesign

High bounce rates, low dwell time and poor conversion rates are indicators that something is amiss. A UX audit will highlight the most important aspects of your website that should be updated to meet user expectations. A website redesign could be just what your brand needs to take your digital marketing efforts to the next level. Our SEO and consulting teams will provide in-depth analysis of your current site design and recommendations for improvement. From there, they collaborate with creative teams to optimise landing page copy and deliver a newly designed site with polished UX.

Website audits

What happens on the backend of your site doesn’t stay on the backend: 404 errors and broken links, 301 and 302 redirects, accessibility issues and mobile friendliness are all technical woes that can negatively impact site performance and SEO. Our consultants deliver multiple tiers of website audits to optimise your technical SEO and improve site speed and performance. Your custom website audit will highlight the errors on your site that could be negatively impacting your performance, as well as explain how to resolve these issues. Depending on the type of audit you choose, our consultants will also show you how your brand stacks up against the competition to deliver even more insights.

Learn More

Social Media Marketing pt. 1

Social Media Marketing

There are more than 3.5 billion social media users in the world and counting. If you have a target audience worth reaching, you’ll find it on social media.

At Brafton, our social media consultants deliver adaptive social strategies across all the major channels:

Facebook.

YouTube.

Instagram.

Twitter.

LinkedIn.

Pinterest.

Being active on social media means you’ll be seen, heard and spoken about on the web.

Our fixed and à la carte services include but aren’t limited to:

Social Media Marketing pt. 2

Social media management

Our social consultants assess key metrics and make recommendations across channels. They also build up your base of followers through strategic engagements, precisely timed posting schedules supported by data and validated through A/B testing, and creative campaigns that improve social visibility. You’ll receive a monthly review of your performance, along with suggestions for enhancing your social presence even more.

Paid social

Your social media strategist can help you create social display ads and sponsored posts that look like they naturally belong in your customers’ feeds. You’ll receive custom imagery to capture attention, and expertly crafted copy that drives conversions. Through meticulous tracking of metrics such as impressions and CTR, they can help you reallocate your spend across networks to maximise the performance of your paid social campaigns.

Influencer outreach

Social strategists collaborate with experts and influencers in your industry to forge mutually beneficial relationships that help extend your reach on social media to new audiences. Your dedicated social strategist will identify micro and macro influencers in your vertical that will help expand your network, add credibility to your name and improve your social media presence.

Learn More

Paid and Organic Content Promotion

Paid and Organic Content Promotion

Your content won’t promote itself. Our social media consultants create posts for each of your channels that help drive up impressions and boost overall engagement.

Paid advertising

Paid advertising, such as PPC marketing, Facebook ads and paid search, have an important place in an overall, digital strategy. They can:

Increase brand awareness:

Especially important after a product launch, rebranding or a total website redesign.

Retarget deep-funnel leads:

Don’t lose track of your potential customers. Retargeting and remarketing can bring them back to your brand and accelerate the buyer’s journey.

Brafton’s strategists maximise paid search value through PPC management services across channels – ad distribution networks, paid social campaigns, paid content syndication and search engine marketing through Google Ads.

We’ll be with you every step of the way: defining your goals, refining your target audience, identifying keywords with strong search volume and manageable cost-per-click, testing landing pages, crafting ad copy, managing your budget, analysing performance and doing much more.

Organic content promotion

When you have something to share with your audience, make sure they know about it. Our promotions and engagement team know how to leverage your social media presence to make brand announcements, share valuable insights and contribute to trending conversations.

We can create promotional email campaigns that drive engagement and encourage conversions. From the copy to the design to the marketing automation, we have you covered.

Distribute press releases and industry insights through selectively chosen networks. Our partnership with PR Newswire means your press release can be shared across major networks or in specific industry-related verticals. Or, use content syndication to make sure your audience sees your name and thought leadership in the publications they already read.

Basically, if you have something to share, we can help you reach your audience, wherever they are.

If you have a website, you’re already doing digital marketing.

We’ll help you do it better.

Tell Us What You Need