Email List Segmentation
Email list segmentation is the beating heart of targeted email marketing. Our strategists leverage leading email marketing software such as Pardot, Marketo, Hubspot, Mailchimp, Sendinblue and more to create precisely segmented email lists. We can also help manage your email database to maximise email deliverability and minimise bounce rates.
Lists can be segmented based on factors such as:
- Job title.
- New subscriber or existing customer.
- Prior email campaign engagements.
- Website activity.
- Download history.
- Purchase history.
- Event and/or webinar attendance.
- Membership status.
- Cart abandonment.
- Type of email account (e.g., business vs. personal).
- Business type.
- Birthday (if you want to add a personal touch).
- And much more.
Some of these factors will matter more to some brands more than others depending on their industry, customer base and other variables. The key to successful targeted email marketing is to thoughtfully segment lists, and decide which of those lists to include in which campaigns – or alternatively, how you’ll build campaigns out for specific lists.
Succeed, and you’ll see greater open rates, higher click-through rates, more conversions and fewer opt-out emails.
Email list segmentation is
the beating heart of targeted