2. Build a Mailing List
Next, you need a list of contacts that you can send your email communications to.
You can quickly develop an email list through the strategic use of customised website pop-ups, eye-catching calls to action and newsletter subscription form fills placed throughout your website. Gated content such as valuable eBooks and informative white papers are also effective ways to encourage people to sign up for your email newsletter and other communications.
The result is a strong list of recipients who are interested in your brand and want to receive your content.
Once you have a list of recipients, it’s essential to segment it to ensure your content is crafted to maximise desired outcomes. Targeted emails require at least some level of personalisation, which makes customer segmentation critical for a strategic email marketing programme. Your Brafton email management team helps you parse through subscribers based on criteria including age, gender, job title and more.
Email communications can then be tailored to each specific segment, ensuring your content marketing is pertinent and useful for recipients, supporting continued interest and trust in your brand.