Interactive Infographics
Digital engagement is at a premium. Generic text and stock imagery are out – interactive content is in.
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How It Works
We use a multi-tiered interactive infographic design model that customises the scope and size of your graphical assets to match your commercial needs. If your brand has big dreams, we’ve got big content.
Interactive infographic design is the next frontier in content marketing, enabling your site visitors to directly interact with your brand. Through an interactive chart, moving graphics or other engaging elements, viewers become active participants in your brand’s content.
Benefits of Interactive Infographic Design
A static infographic has its place and is more than capable of building a valuable narrative for your audience. However, data visualisation often demands a more creative, comprehensive approach, especially when you have a lot to say. An interactive graphic presentation allows you to make readers part of the narrative instead of passive viewers.
An interactive infographic has many benefits over its static counterpart, including:
Creativity:
With the right design tool, you can build an interactive experience with elements your audience may never have seen before. Even lacklustre data can come to life when your graphics are unique and creative.
Engagement:
Interactive elements invite readers to make things happen. With a click or tap, they can see your data come to life, helping them engage with your content — and your point — more effectively.
Data Visualisation:
Sometimes, a static infographic simply isn’t broad enough to encompass complex data. An interactive infographic allows you to experiment with different design elements to include more information in ways that excite instead of overwhelm.
Interactive Infographic Examples
Click on each interactive infographic example to see it in action:
An interactive infographic can take a variety of forms depending on your needs, data and design approach. Simply put, it’s a graphic display that relies on viewer interaction to show new pieces of information or make certain elements move.
Here are some examples of interactive infographic designs:
A list where every data point can be clicked to reveal supporting data points.
Questions that reveal their answers only when a user hovers over or clicks them.
Animations that show a number increasing.
A flowchart that uses moving graphics to show how things actually flow.
Interactive infographics are data-rich, visually compelling and engaging infographics that also utilise animation so users can “interact” with the design. In essence, viewers can discover information on their own by scrolling, clicking, unfolding, panning and zooming over the infographic. These movements trigger the functions within the design to display
additional content.
Interactive infographics are superior forms of static infographics, as they allow for more interesting data visualisation, dynamism in the types of information that can be presented and greater user engagement.
Interactive elements can easily turn a good infographic into a great infographic.
How Interactive Infographics are Created
Interactivity requires integration and proficiency with certain technologies, such as Adobe Illustrator and Photoshop, as well as Adobe After Effects. The web page that hosts the infographic should include embed code, typically from a custom-built tool or a third-party resource, which enables animated elements on the site.
The infographic creation process begins with a concept that requires involvement from Design, Animation and Tech departments. We provide standard infographic sizing options, but the best (or largest) ideas are better-suited for interactivity. An interactive infographic will require more data, more research, more user options (multiple choice questions or multi-layered pop-up functions, for instance) and programming to create.
After creating written outlines and mockups, they’re delivered to you for approval. Next, we begin creating the infographic from scratch while testing different visualisation and engagement tactics that could enhance the user experience.
The launch of the final product is then determined by you and your strategist, and we begin measuring web results to report back on progress.
Benefits of an Interactive Infographic Design Partner
When you set out to create an interactive experience, you may have a particular idea in mind, from an important data point to a marketing goal. You might even know how you want to present it. However, to take your idea from concept to creation, you’ll need expertise in many different fields — and unless you have technical, design, copywriting and web experts at your disposal, you might struggle to create an infographic that’s as user-friendly as it is effective.
When you work with Brafton, all these things are taken care of for you. Our teams work together to bring your idea to life, so all you have to do is point us in the right direction. That means you can focus on your most important goals while we create the interactive infographic that will help you reach them.
Including Interactivity in Your Marketing
Interactive infographics can serve as standalone assets on a web page or as part of a more holistic content launch. Many of our clients create infographics for use as sales-enablement tools or to demo products or software in a user-friendly way.
At the top of the funnel, you can promote interactive graphics on social media and insert yourself into industry conversations by designing around recent trends. Brafton designers can also animate a custom image, creating shorter motion infographics that can stand in for a stock image in a blog post.
Further down the funnel, this visual content allows you to collect prospect data based on how they interact with your graphic. If the design is a question-and-answer format, you can track the specific route their responses took – one direction could signal the user is simply a site visitor with little interest in your product, whereas the other direction could mean a visitor is actually a warm lead.
You can qualify prospects more quickly and then produce follow-up content based on their interaction with your graphic.
Interactive infographics are more resource-intensive to create, but they’re also of higher quality. To maximise the asset’s value, you should actively promote them to your target audience by distributing them across multiple channels.
The Visual Marketing You Need
We believe in content that converts, content that makes an impact.
Without visual elements, your content marketing dollars are wasted.
74% of marketers use visuals as the primary asset in their social strategies.
37% of marketers state visuals are the most important type of content for their businesses.
People follow directions 323% better when using text + illustrations compared to text alone.
41.5% of marketers state custom infographics drive the highest visual engagement for their brand.
31% of marketers state they are devoting more than 40% of their marketing budget to visuals.
More than 4 billion people have internet access, and your content must compete with every piece of information on the web to earn an audience.
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