Strategy needed to maximize social media marketing
The Business Finance Store recently reported that businesses of all sizes must develop social marketing strategies to guide their initiatives.
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The Business Finance Store recently reported that businesses of all sizes must develop social marketing strategies to guide their initiatives.
A growing number of businesses are realizing the impact content marketing has on their search engine optimization strategies, with a recent MarketingSherpa survey indicating 50 percent of the polled marketers name content the most effective SEO tactic.
After launching a Facebook Fan page, most businesses launch efforts to both generate more fans and boost exposure.
The importance of mobile content marketing is beginning to be felt across businesses of all sizes. But, according to one expert, companies must pay attention to the little things to make their mobile marketing campaigns successful.
Roughly half of B2C marketers say both online content and social media marketing were last year’s top performers in terms of lead generation and sales. The same is true for more than one-quarter of B2B marketers, according to the Focus Research study, Marketers’ Benchmarks 2011.
Quantifying social media is certainly a challenge, but not impossible! There are hundreds of low-cost (and even free!) social media measuring tools that can help illustrate the impact of your business’s social campaigns.
These tips will help Facebook marketers drive fan page engagement.
Brafton sat in on many of the informational sessions and debates about the future of the internet marketing industry (and you can see all of our live coverage in our newsroom), and here are some key takeaways for content marketers.
Redbox is national DVD rental brand with local focus, and it survives while giants such as Blockbuster have fallen. Its director of partner marketing attributes some of this success to social email campaigns.
Execs at the fast food chain spoke with ClickZ about their goals with geotargeted Tweets, and it seems the company is seeing some results within the first week.