Nokia and Microsoft, A Mobile Marketing Partnership Made in Heaven?
Rumors have been escalating this week about a partnership between cellular phone titan Nokia and rising search player / global software leader Microsoft.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Planning for Content Marketing Success: Part 2
Appropriate targeting and search engine optimization are critical to bringing convertible traffic to your website.
Is AOL’s SEO content strategy ‘wrong?’ We say good writing makes it ‘right.’
This week, Business Insider leaked AOL’s "master plan" indicating that the company is going to invigorate its approach to content this year.
Leverage the latest search trends: Insight on SEO best practices for four rising search behaviors
When we were starting 2010, eMarketer quoted an Ad-ology survey that found 46 percent of U.S. businesses didn’t even have a website. With the onset of 2011, we’re in a whole new ballpark. This year, online ad spend is expected to surpass newspaper ad spending (as consumers are simultaneously turning to the web to get… Read more »
10 tips on getting brand videos to go viral from Mary Crosse of Lucky Branded Entertainment at ad:tech New York 2010
Mary Crosse, the new business director for Lucky Branded Entertainment, offers insight on 10 top strategies for getting video content to go viral.
Content marketing: Critical for competitive B2B firms
A recent study shows that nine out of 10 B2B firms use content to market their brands.
Leaving a human touch on SEO is important, expert says
While automated processes and research are important parts of search engine optimization (SEO), a basic understanding of SEO processes provides a foundation no amount of technological wizardry can replace, according to Rob Griffin, writing at MediaPost. Griffin writes that "a tool, regardless of automation, can’t tell you how many campaigns to set up. This is… Read more »
Search engine sees increase in unique visitors thanks to SEO
With more people dumping their Yellow Pages and instead turning to the internet to get information on businesses in their area, the emphasis on local search is increasing which may have some people re
Content should be organized for good SEO
A growing number of websites are using tools like search engine optimization (SEO) to help increase traffic but just throwing content up on a site doesn’t work according to one expert. Writing for SearchEngineWatch, Hernandon Hasty says that websites not only need "tons" of quality content to help with their search engine optimization (SEO), but… Read more »
Content should be organized for good SEO
A growing number of websites are using tools like search engine optimization (SEO) to help increase traffic but just throwing content up on a site doesn’t work according to one expert. Writing for SearchEngineWatch, Hernandon Hasty says that websites not only need "tons" of quality content to help with their search engine optimization (SEO), but… Read more »