LeQuest & Brafton: Dual White Papers Targeting Two Critical Healthcare Audiences
What began as a UX and CRO audit evolved into a full-scale content partnership with LeQuest.
A leader in virtual, simulation-based medical device training, LeQuest enables clinicians and manufacturers to gain hands-on device experience — without putting patient safety at risk. As the healthcare landscape continues to evolve, that capability is increasingly critical.
To support this mission, Brafton developed two educational white papers tailored to distinct audiences: hospitals and medical device manufacturers.
Each asset was strategically crafted to address the unique challenges, priorities and decision-making criteria of its audience, while reinforcing LeQuest’s position as a category leader in simulation-based training.
Beyond the white papers, Brafton extended the campaign with dedicated landing pages, short-form video content, email and social copy, creating a cohesive experience that drives engagement and supports conversion.
The result: A targeted content ecosystem that educates, builds trust and clearly articulates LeQuest’s value across key segments.
Click on either white paper for a closer look:
