Why Social Media Marketing Matters
Your social media strategy should be a core component of your digital marketing strategy, simply because your audience — whoever they may be — is almost guaranteed to be on at least one major social media platform; 97% of digital consumers have used a social media network in the past month.
When you’re active on the same social platforms as your audience, you have far more opportunities to capture their attention and demonstrate your value. Social media marketing is unique because it offers a direct line of communication to your audience. You can respond to feedback promptly and interest followers with entertaining content, thought-provoking questions or even social media contests that encourage immediate engagement and sharing.
At least, you can when you have a strong social media marketing strategy. That’s where Brafton can help.
Brafton is a content marketing and social media agency that ties together key digital marketing tactics, including organic posting and social media advertising, as well as PPC, content marketing, videos, custom graphics and more. Taking a holistic approach to marketing allows each channel to work together to drive website traffic, increase conversions and enhance brand awareness.
With our social media management services, you’ll have a dedicated strategist who understands how to drive user engagement, expand your brand’s reach and network with micro and macro influencers in your space. We use a tiered system in which your social strategist will manage the social channel or channels of your choosing to create organic posts and/or social ads.
Wherever your core audience lives, Brafton’s social media experts can help you maintain a strong, active presence on those channels. We support Facebook, Instagram, X (formerly called Twitter), LinkedIn, Pinterest, Snapchat and YouTube.
Your social media marketing service can focus on one social media network or several, depending on your goals. Not all social media platforms have the same demographics or share the same features. For example:
Facebook is a good choice if you’re looking to reach as many people as possible. However, you should consider that Facebook’s largest audience is people aged 55 and older. Younger users, especially teens, are using the platform less and less.
Instagram is a social media channel largely for sharing images, making it a perfect solution for brands whose products are visually striking or can be expressed in images. This might include food or clothing companies.
Twitter is typically used for two things: news and brand follows. If you’re an informational resource with a large blog or news presence or a brand with a big personality, Twitter might be ideal for you.
LinkedIn is a social media network used by professionals primarily to increase their career connections. This is a great network to focus on if you’re targeting career-minded people.
Pinterest is similar to Instagram in that it’s mostly for image sharing, but it has a large population of women with higher incomes, making it ideal if they’re part of your target audience.
Snapchat has a base of teenagers and young adults, so if they’re your primary demographic you can take the best advantage of this platform. Snapchat has a reputation for being a place with exclusive content you can’t find on other social media networks.
YouTube is an extremely popular video-sharing social media platform, featuring over a billion monthly active users. Users can directly interact with brands and vice-versa via the comments section on any given video.
What a Good Social Media Marketing Agency Does
A social media campaign is ideal for scaling your business. Whether your goals include strengthening the size of your audience, targeting a specific region for greater sales, or merely broadening your brand’s reach, a good social media marketing agency can build an effective campaign to help you achieve them.
Transparency is vital when hiring a good social media agency. You should be aware of exactly what you’re getting when you hire them:
- Do they work with influencers to help promote your brand?
- Do they schedule and upload organic social content on a regular basis?
- Do they understand the nuances of paid social media advertising?
- Do they strengthen your online presence?
- Do they have a plan to increase sales?
Whatever the agency does, it should be immediately clear to you what it is and why they’re doing it.
Your social media expert should also know how to approach your specific niche. If you’re a fashion company, the campaign should be tailored for that. If you do food, tech, vanity phone numbers or anything else, a campaign with that in mind will always be more effective than a one-size-fits-all campaign.
These points are just a sample of what you should be looking for in your social media management service.
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Social Media Management & Content Strategy
Social media campaigns serve many essential functions in today’s marketing landscape, from brand awareness and relationship-building to targeted audience engagement and lead generation.
Here’s how social media management with Brafton works:
- Choose your social media accounts. Your social media strategist knows the nuances of each channel, how to strategically select them for your brand and the best ways to make the most of their performance.
- Review your goals and objectives. Your strategist will learn about your brand, product and service offerings, mission and values, and the goals you aim to achieve through social media channels.
- Create and implement a strategy. With the detailed knowledge of your brand as well as a keen understanding of how to utilise social media for various goals, industries and verticals, your strategist will develop a powerful social media strategy.
- Review, measure and adjust. A good social media strategy is flexible, and changes according to its performance. Your strategist will collect and present metrics on a monthly basis that show how your social strategy is performing and make recommendations on how to adjust your approach based on what the data says.
The results of your new, robust social media strategy will go beyond increasing followers, driving website traffic and posting original and curated content on a regular basis. Your dedicated strategist also works to:
- Participate in compelling conversations to enrich your social media presence.
- Build rapport with existing customers to deliver a better brand experience and improve customer loyalty.
- Answer questions from followers, customers and prospects.
- Develop a comprehensive social media marketing strategy that delivers a true return on investment.
- Spearhead social media platform management to optimise each channel.
- Build out influencer marketing strategies, and manage relations with thought leaders in your industry.
- Help maintain optimal settings for your social media accounts.
Through our social media services, you’ll not only improve your presence on your most important channels; you’ll also learn about the latest industry insights and become more familiar with social media marketing best practices.
As a full-service marketing agency, we also keep evolving and adjusting every single social media marketing package to our other offerings. Maybe you’re trying to retarget each potential customer after their initial engagement with your social media account. Or perhaps you’re trying to integrate search engine marketing into your existing content strategy. From SEO services to graphic design, we’ll supplement our social media service with the assets you need to grow your brand.
Additional Social Media Options
One of the benefits of working with a full-service marketing and social media agency is that you can take advantage of a wide variety of social media services to support your marketing needs. From creating engaging social media content to monitoring activity across key platforms, we can help execute a comprehensive social media marketing plan that leaves no stone unturned. We work with our clients to determine the best strategies for their brands, and tailor custom packages to deliver the most effective social media advertising package.
In addition to our basic social media management packages, we also offer à la carte options including:
Social Media Audit
Our social media strategists will review your current social activity and positioning to determine the best ways to grow your audience and increase your reach. With a social media audit, you’ll receive a deep-level analysis of your brand’s social media performance, identifying opportunities for improvement and ensuring your social media marketing plan delivers a clearly quantifiable return on investment.
Social Media Contest Creation and Management
Social media contests are excellent tools to generate excitement about your brand and encourage direct interaction with your social media accounts. Your social strategist will work with you to determine the best direction to take your contest, then will plan, create and manage it. Social media contests are great for increasing followership, tracking leads and encouraging conversions.
Social Media Ad Management
Paid social media posts can be an important complement to your organic strategy. The social media experts at Brafton have experience creating and managing social advertising campaigns across multiple platforms. Whether you need Facebook ads, paid Twitter posts, sponsored LinkedIn content or something else, they have you covered.
Influencer marketing is an important part of a well-rounded social strategy. Your strategist will conduct research to determine which micro or macro influencers you should be following. By engaging with these people, your account can reach a wider audience and bring in new followers.
Social media marketing is, at its core, a conversation with your audience. As any good conversationalist will tell you, listening to others is just as important as sharing your own insights.
Social listening means gathering information from across various social channels to determine what people are saying about your brand, products or services and industry. This will give your social strategist a better understanding of the conversations in which you should be participating. Social listening will also highlight gaps in the conversation that you can fill with your expertise. Finally, this practice will highlight any feedback your current or potential customers may be sharing online, and give you the opportunity to respond to it.
Social Media Posts
Good social media strategies are flexible by nature. There will be times when you need to ramp up your activity to promote a new product or service, bolster an ongoing campaign or to spread company news. Either instead of or in addition to a typical rolling social media plan, we can create individual social posts for the platforms of your choosing.
In addition to Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+ one-off posts, we can help with YouTube uploads, as well as the creation of custom Snapchat geofilters and post-specific images.
Sharing an event live is a great opportunity to show thought leadership and demonstrate that you’re active and knowledgeable in your industry. Your social media strategist will choose the right platforms and share live feeds of the event you’re hosting or attending to keep your feed active and in line with the latest industry news.
Social Engagement Videos
Social videos capture attention and encourage sharing. Our social media team is adept at creating eye-catching, entertaining social engagement videos that your audience will appreciate.
Monthly reporting on your social media metrics comes standard with any of our basic social media marketing packages. However, if you want a more in-depth look into your social performance, or detailed information about the progress of a specific campaign, we will gather this information for you and organise it in the most intuitive way possible.
This will help you and your social strategist gain a better understanding of how your campaigns are progressing and whether you’re on track to meet your goals.
Other Promotional Products
Social media marketing cannot be a stand-alone strategy. Our Promotions & Engagement Team can also share your message by way of:
- Press release distribution.
- Email newsletter creation and management.
- Email marketing management.
All à la carte options come with detailed performance reporting, along with suggested next steps and future campaign ideation. Your social media manager will gladly join forces with experts from our other departments to enrich one of our digital marketing packages with search engine optimisation or Google Ads – all to guarantee the best results for your business.
Social Media Advertising
Targeted advertising across major social networks is a highly effective strategy for engaging audiences, generating leads and driving conversions. Brafton social media strategists will create and manage all social ad campaigns on your behalf. Each campaign will include in-depth reporting across platforms and can feature custom imagery.
We have a variety of social media advertising packages to choose from, and are more than happy to tailor a solution to meet your advertising budget, goals and objectives.
Social Media Consulting
Your social media consultant engages in social listening to discover insights regarding trending topics in your industry. This information can then be used to craft relevant, valuable digital marketing content for sharing with your followers.
Social listening also allows strategists to identify and assess your company’s reputation and that of its products or services across various social channels. Social media strategists will respond and interact with your target audience based on your brand guidelines and objectives.
Our social media specialists are available whenever you need them to help you finetune your strategy to generate more sales and produce more revenue.
You can also have your strategist join active social communities relevant to your industry on platforms such as LinkedIn. Strategists will engage influential members of these communities to organically grow your list of followers, expand your social media reach and help bring you one step closer to achieving your business goals.
Brafton social media experts can help grow your social media presence, supercharge your social media SEO and drive social engagement.
Not in the UK?
Check out our international social media management packages: