High-Quality Content Drives Search Engine Optimisation

High-volume SEO copywriting is no longer effective. Search engines like Google and Bing use complex algorithms built to separate relevant, valuable content from poorly written web content utilising outdated SEO techniques. Keyword stuffing into shallow content only damages your brand’s search exposure and hurts your reputation in the eyes of potential customers.

Today, high-quality SEO copywriting requires a deft approach, and must be done with intention. To rank in your target search engine results pages (SERPs), writing must:

Brafton content writers are trained on the latest best practices for SEO. They incorporate the most modern SEO content writing techniques tailored to boost your online presence in the UK and cater to the wants and needs of readers.

Combining journalism, creative writing and digital marketing proficiency, our writers work closely with strategists and consultants to ensure every piece of unique content hits the mark.

Your dedicated SEO strategy team works together to develop engaging content that resonates with target audiences and ranks on SERPs. Your brand requires high-quality web content crafted with search engine optimisation that will perform in the UK search market.

Serve Searcher Intent

Search engines are much more demanding of content producers when choosing which URLs to feature in SERPs. Modern search functions are geared toward searcher intent.

Your audience has questions, and your content must provide the most comprehensive content on the web that answers those questions. Our SEO experts help you develop a comprehensive content strategy, whether through blog articles, white papers, eBooks, custom graphics, video productions, social media or more.

Content created to serve searcher intent turns visitors into clients, and ensures your website isn’t lost in the digital shuffle. From commercial-intent to informational searches, our SEO content writers work tirelessly to ensure your content marketing meets the demands of your target audience.

Content Mapping

Every piece of SEO content, from blog posts to gated downloadable assets and press releases, is mapped out by SEO content writers to ensure it serves searcher intent, supports your business goals, follows industry best practices, aligns with similar trending topics and stands out from existing content on the web.

This way, we can optimise copywriting to drive the most qualified traffic directly to your website. Project managers stand by to act as client advocates, examining every article outline for SEO and audience engagement opportunities. Following multiple rounds of edits and revisions, your content is delivered through our proprietary software.

SEO Expertise

The Brafton team is composed of strategists and consultants experienced in developing high-performing content strategies that increase search exposure. Utilising the latest best practices in line with your commercial objectives, your team will execute organic, long-term action plans designed to maximise your search engine rankings and ensure you stay at the top of SERPs.

A high-calibre SEO content writing service today must account for all the details Google takes into consideration, even the ones that have nothing to do with written content. For example, page speed, user experience, mobile responsiveness and site security are all critical requirements that must be met for your pages to rank highly on SERPs. Your SEO strategy team members will recommend site improvements that can complement the benefits you draw from your content.

In addition to marketing insights, team members leverage enterprise software products and content development tools to generate results. Along with routine metrics reports detailing your SEO progress and return on investment, content analysis is performed on your competitors to identify potential SEO opportunities and make sure you’re not falling behind.

Media Boosts SEO

Your website needs content to generate strong SEO results, but text only is no longer enough. Google gives preferential treatment to websites featuring visual marketing assets, from custom images and infographics to video and animated clips.

Our in-house designers and videographers can take your SEO content strategy to the next level. Include animations or live-action video to expand upon information discussed in your blog content. Transform an article into a data-rich infographic that captures attention. Custom imagery incorporated into each blog article adds value to the content and eye-catching colour that draws readers farther down the page.

Enhance your content marketing and support SEO by incorporating multiple types of media into your strategy. Visual content marketing engages website visitors and helps your content stand out from competitors.

Social SEO Opportunities

Our team members post and promote the content we create. Social media can be leveraged to help boost SEO performance, making it a key part of modern optimisation efforts.

Brafton social media strategists design robust campaigns to generate website traffic, increase brand awareness and demonstrate thought leadership. In conjunction with website-focused content marketing efforts, social strategies boost online presence while targeting potential customers where they spend their time.

By promoting your blog content through social media, you will not only boost website traffic, but also increase the opportunities to acquire backlinks, or links from other sites that direct people back to your unique article. A strong backlink profile signals to search engines that others view your website as an authoritative source, further enhancing your ability to rank highly in search.

User Experience Impacts SEO

Well-designed UX is not only vital for guiding web visitors and keeping them on site, it’s essential for SEO.

Organic linking activities of your website are among the most important SEO ranking factors, and UX plays a major role in whether visitors will share your site with others. Our SEO consultants identify potential problems with your website UX and recommend fixes geared toward providing an enjoyable experience that is more likely to be linked to and shared.

Consultants can also perform SEO health checks on your website as a whole to resolve any issues interfering with your SEO. Our consulting and tech teams can help make your website mobile-responsive, quick-loading and easy to navigate – all of which will improve your SEO.

Make Sure Your SEO Stays Strong

Achieving SEO friendly content is not a one-time activity. It requires continual upkeep to maintain relevance and value in the eyes of target audiences and search engines.

SEO best practices are always evolving. An algorithm update can topple once highly-ranked websites and force them into the oblivion of search engine results pages.

Brafton writers, strategists and consultants pride themselves on staying up to date with SEO changes, providing appropriate recommendations to clients to keep SEO strategies effective for your business. We ensure that your SEO copy is well ahead of the curve and dominating SERPs in the UK.

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