SEO Content Writing Drives Results
Keyword stuffing, poor key phrase research, shallow content and other ineffective SEO tactics should be left firmly in the past. Search engines like Google and Bing use complex algorithms built to separate relevant, engaging content from obvious attempts to “trick” the search engine ranking without any thought to reader needs. As such, outdated SEO techniques can damage your brand’s search exposure and hurt your reputation in the eyes of potential customers.
Today, high-quality SEO copywriting requires a deft approach and must be done with intention. To rank in your target search engine results pages (SERPs), writing must:
- Accurately and comprehensively cover the topic in detail.
- Answer as many reader-relevant questions as possible.
- Speak to the target audience appropriately, including using industry-specific language when applicable while adopting a suitable reading level.
- Be structured to be easily understood by search engines; this includes using meta descriptions and appropriate H1, H2 and other subheadings.
Every Brafton content writer is trained on the latest best practices for SEO. They incorporate cutting-edge SEO content writing techniques tailored to boost your online presence in the UK and cater to the wants and needs of readers. Combining journalism, creative writing and digital marketing proficiency, our writers work closely with strategists and consultants to ensure every piece of online content hits the SEO mark.
But even the best content writer doesn’t work alone. Your dedicated SEO team supports keyword research, content strategy and asset creation every step of the way, developing engaging material that resonates with target audiences and ranks on SERPs. Your brand deserves high-quality SEO website content that will perform in the UK search market and delight readers, and SEO services are the secret to making it possible.
Quality Content Creation for Measurable Results
Although the early days of SEO may have been about aligning with rigid algorithms focused more on artificial intelligence than reader experience, today’s SEO content must serve searcher intent to rank highly on SERPs. Modern search engines are much more demanding of content producers when choosing which URLs to feature in SERPs, as search functions are geared toward reader intent.
Your audience has questions, and your brand must provide the most comprehensive, professional content that answers those queries. Our high quality SEO content service experts help you develop a comprehensive content strategy through an engaging, valuable combination of various assets, including:
Blog Article Writing Services
A skilled content writer can turn even the simplest idea into a blog post with a high search engine ranking. Blog articles are particularly versatile, meeting digital marketing needs as nimbly in 500-word stories as 3,000-word exposés.
High-Quality Content for White Papers
Often leveraged as gated assets, white papers generate search engine traffic mostly through landing pages, promotional social media posts and internal linking in related blog content. White paper content is generally text-rich and focused on key industry insights or valuable data.
eBook and Article Writing
An eBook is also frequently a gated asset, but unlike a white paper, it relies more heavily on visuals and imagery. As the perfect combination of design and content writing, eBooks utilise landing pages and other web content to drive search engine traffic.
Custom Graphics for Fully Optimised Content
Eye-catching, informative and often interactive, custom graphics give your brand the opportunity to leverage visual storytelling to communicate a point, or to highlight a particularly important element of your website content. Depending on their format (for example, built into your site vs. downloadable as a PDF), custom graphics need different SEO strategies built around them.
Video Production that Complements Your SEO
Whether you’re filming an event, recording an interview or putting a new product on display, video productions are the perfect way to engage more of your audience’s senses. Better yet, videos can be repurposed into infographics, summary blogs or other content to drive SEO value.
Constant Content Updates for Social Media
In many ways, platforms like Twitter and Instagram have their own rules for optimisation, which means your social media content must appeal to both search engines and built-in/platform-specific search algorithms. For example, the keyword research you perform to rank highly on Google may differ from the hashtags you find most useful to make content relevant on Twitter.
Assets created to serve searcher intent turn visitors into clients, helping ensure your website isn’t lost in the digital shuffle. From commercial intent to informational searches, our SEO content writers and other creative experts work tirelessly to ensure your content marketing meets the demands of your target audience.
Search Performance Briefs
Our proprietary Search Performance Brief (SPB) is the apex of content writing for SEO. Your content strategist identifies keywords that:
- Are within your site’s ability to rank for.
- Have high relevance or commercial intent to your brand.
- Your potential leads actually search for.
We then conduct advanced analysis to identify the topics being discussed in the top-20 SERPs. We compile your keyword, SERP and TF-IDF (term frequency-inverse document frequency) data into a complete blueprint for our editorial team to create the strongest piece of content possible.
Finally, and most importantly, your dedicated writer weaves this information — and your brand guidelines — into a comprehensive, valuable piece of content that will appeal to both the search engine and the target audience.
What Our Clients Are Saying
“We’ve had a number of the pages Brafton created go to the first page of search results. One of the pages has been our top converter for free trials.”
– Heather McLean, Customer Communications Manager at eSpatial
“When we started working on SEO and keywords for a web page, we went from pretty much unranked for that campaign to consistently being on Page 1 or 2.”
– Melissa Hide, VP Marketing & Brand Development at FFVA Mutual
“Now that we have regular content, we’re having so much more traffic to the blog. We’re also able to promote it more because we’re proud of it.”
– Kaitlin Pabon, Retail Marketing Manager at Decorating Den Interiors
Mapping Your Content Strategy
Every piece of SEO content, from blog posts to gated downloadable assets and press releases, is mapped out by SEO content writers to ensure it:
- Serves searcher intent.
- Supports your business goals.
- Follows industry best practices.
- Aligns with similar trending topics.
- Stands out from existing content on the web.
This way, we can optimise copywriting to drive the most qualified traffic directly to your website.
Project managers stand by to act as client advocates, examining every article outline for SEO and audience engagement opportunities. Following multiple rounds of edits and revisions, your content is delivered through our proprietary software.
Of course, content writing is only one part of a larger digital marketing strategy. To make the biggest impact on the online world, it’s necessary to connect your content creation efforts to other best practices, building a web of approaches that influence — and are influenced by — your blogs, white papers, videos and more. As such, it’s important to connect with your strategy team and SEO content writer about further opportunities to make your brand shine.
Our SEO Writing Expertise
The Brafton team is composed of strategists and consultants experienced in developing high-performing content strategies that increase search exposure. Utilising the latest best practices in line with your commercial objectives, your team will execute organic, long-term action plans designed to maximise your search engine rankings and ensure you stay at the top of SERPs.
Today’s high quality SEO content writing services must account for all the details Google takes into consideration, even the ones that have nothing to do with written content. For example, page speed, user experience, mobile responsiveness and site security are all critical requirements that must be met for your pages to rank highly on SERPs. Your SEO strategy team members will recommend site improvements that can complement the benefits you draw from your content.
In addition to marketing insights, team members leverage enterprise software products and content development tools to generate results. Along with routine metrics reports detailing your SEO progress and return on investment, content analysis is performed on your competitors to identify potential SEO opportunities and make sure you’re not falling behind.
Social Media SEO Opportunities
Our team members post and promote the content we create. Social media can be leveraged to help boost SEO performance, making it a key part of modern optimisation efforts.
Brafton social media strategists design robust campaigns to generate website traffic, increase brand awareness and demonstrate thought leadership. In conjunction with website-focused content marketing efforts, social strategies boost online presence while targeting potential customers where they spend their time.
By strategically promoting your blog content through social media, you’ll not only boost website traffic; you’ll also increase the opportunities to acquire backlinks — or links from other sites that direct people back to your unique article. A strong backlink profile signals to search engines that others view your website as an authoritative source, further enhancing your ability to rank highly in search.
The Impact of User Experience on Search Engine Ranking
A well-designed user experience (UX) is not only vital for guiding web visitors and keeping them on-site — it’s essential for SEO.
Organic linking activities of your website are among the most important SEO ranking factors, and UX plays a major role in whether visitors will share your site with others. Our SEO consultants identify potential problems with your website UX and recommend fixes geared toward providing an enjoyable experience that’s more likely to be linked to and shared.
Consultants can also perform holistic SEO health checks on your website to resolve any issues interfering with your SEO. Our consulting and tech teams can help make your website mobile-responsive, quick-loading and easy to navigate — all of which will improve your SEO.
Make Sure Your SEO Stays Strong
Achieving SEO-friendly content is not a one-time activity. It requires continual upkeep to maintain relevance and value in the eyes of target audiences and search engines.
SEO best practices are always evolving. An algorithm update can topple once highly-ranked websites and force them into the oblivion of search engine results pages.
The writers, strategists and consultants behind Brafton’s SEO content writing service pride themselves on staying up to date with SEO changes, providing appropriate recommendations to clients to keep SEO strategies effective for your business. Through our content writing service, we ensure that your SEO copy is well ahead of the curve and dominating SERPs in the UK.
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