High-quality Content Drives SEO

High volume SEO copywriting is no longer an effective solution. Search engines, and Google in particular, feature complex algorithms built to separate relevant, valuable online marketing from web content utilizing outdated SEO techniques. Keyword stuffing into shallow content now only serves to damage your brand’s search exposure and hurt your reputation in the eyes of potential customers. Brafton content writers are trained on the latest best practices for SEO, incorporating the most modern SEO content writing techniques tailored to boost your online presence in the UK and cater to the wants and needs of the readers. Combining journalism, creative writing and digital marketing proficiency, our writers work closely with strategists and SEO experts to ensure every piece of marketing hits the mark, regardless of the type of content.

Brafton writers, strategists and consultants work together to develop engaging content marketing that resonates with target audiences and ranks on search engine results pages. Your brand requires high-quality web content crafted with search engine optimization that will perform in the UK search market.

Serve Searcher Intent

Search engines are much more demanding of content producers when choosing which URLs to feature in SERPs. Modern search functions are geared toward searcher intent. Your audience has questions, and your content must provide the most comprehensive content on the web that answers those questions. Our SEO experts help you develop a comprehensive content strategy, whether through blog articles, white papers, eBooks, custom graphics, video productions, social media or more. Content created to serve searcher intent turns visitors into clients, and ensures your website isn’t lost in the digital shuffle. From commercial-intent to informational searches, our SEO content writers work tirelessly to ensure your content marketing meets the demands of your target audience.

Content Mapping

Every piece of SEO content, from blog posts to gated downloadable assets and press releases, is mapped out by SEO content writers to ensure it serves searcher intent, supports your business goals, follows industry best practices, aligns with similar trending topics and stands out from existing content on the web. This way, we can optimize copywriting to SEO performance that also drives the most qualified traffic directly to your website. Project managers stand by to act as client advocates, examining every article outline for SEO and audience engagement opportunities. Following multiple rounds of edits and revisions, your content is delivered through our proprietary software.

SEO Expertise

The Brafton team is composed of strategists and consultants experienced in developing high-performing content strategies that increase search exposure. Utilising the latest best practices in line with your commercial objectives, your team will execute organic, long-term action plans designed to maximise your search engine rankings and ensure you stay at the top of SERPs. In addition to marketing insights, team members leverage enterprise software products and content development tools to generate results. Along with routine metrics reports detailing your SEO progress and return on investment, content analysis is performed on your competitors to identify potential SEO opportunities and make sure you’re not falling behind.

Media Boosts SEO

Your website needs content to generate strong SEO results, but text only is no longer enough. Google gives preferential treatment to websites featuring visual marketing assets, from custom images and infographics to video and animated clips. Enhance your content marketing and support SEO by incorporating multiple types of media into your strategy. Visual content marketing engages website visitors and helps your content stand out from competitors.

Social SEO Opportunities

Our team members post and promote the content we create. Social media can be leveraged to help boost SEO performance, making it a key part of modern optimization efforts. Brafton social media strategists design robust campaigns to generate website traffic, increase brand awareness and demonstrate thought leadership. In conjunction with website-focused content marketing efforts, social strategies boost online presence while targeting potential customers where they spend their time.

User Experience Impacts SEO

Well-designed UX is not only vital for guiding web visitors and keeping them on site, it’s essential for SEO. Organic linking activities of your website are among the most important SEO ranking factors, and UX plays a major role in whether visitors will share your site with others. Our SEO consultants identify potential problems with your website UX and recommend fixes geared toward providing an enjoyable experience that is more likely to be linked to and shared. Consultants can also perform SEO health checks on your website as a whole to resolve any issues interfering with your SEO.

Make Sure Your SEO Stays Strong

Achieving SEO friendly content is not a one-time activity. It requires continual upkeep to maintain relevance and value in the eyes of target audiences and search engines. SEO best practices are always evolving, with some changes toppling once highly-ranked websites and forcing them into the oblivion of search engine results pages. Brafton writers, strategists and consultants pride themselves on staying up to date with SEO changes, providing appropriate recommendations to clients to keep SEO strategies effective for your business. We ensure that your SEO copy is well ahead of the curve and dominating SERPs in the UK.

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