High-Quality Content Drives Search Engine Optimisation
High-volume SEO copywriting is no longer effective. Search engines like Google and Bing use complex algorithms built to separate relevant, valuable content from poorly written web content utilising outdated SEO techniques. Keyword stuffing into shallow content only damages your brand’s search exposure and hurts your reputation in the eyes of potential customers.
Today, high-quality SEO copywriting requires a deft approach, and must be done with intention. To rank in your target search engine results pages (SERPs), writing must:
- Accurately and comprehensively cover the topic in detail.
- Answer as many reader questions as possible.
- Speak to the target audience appropriately, including using industry-specific language when applicable, and have a suitable reading level.
- Be structured to be easily understood by search engines; this includes using meta descriptions, and appropriate H1, H2 and other subheadings.
Brafton content writers are trained on the latest best practices for SEO. They incorporate the most modern SEO content writing techniques tailored to boost your online presence in the UK and cater to the wants and needs of readers.
Combining journalism, creative writing and digital marketing proficiency, our writers work closely with strategists and consultants to ensure every piece of unique content hits the mark.
Your dedicated SEO strategy team works together to develop engaging content that resonates with target audiences and ranks on SERPs. Your brand requires high-quality web content crafted with search engine optimisation that will perform in the UK search market.