Content Marketing for Birmingham Businesses
Brafton is a full-service content marketing agency that has been helping businesses in Birmingham achieve their marketing objectives since 2008. Our packages cover the full range of content marketing, including blog writing, graphic design, consulting, ROI reporting and more — all with a keen eye for increasing your brand exposure and winning new customers.
We have spent the past 15+ years perfecting an approach to marketing that keeps us ahead of ever-changing trends and has earned us a Clutch rating of 4.8, as well as the trust of countless Birmingham businesses. We know what works — and how to make it happen.
Brafton: A Digital Agency With Birmingham Pride
Birmingham is a city that embodies energy, creativity and rich cultural heritage. From its legendary music scene to its thriving nightlife, Birmingham is a city that continues to innovate and push the boundaries of what’s possible. Being the youngest city in Europe, it’s no surprise that Birmingham is also home to some of the UK’s most forward-thinking businesses.
One such business is Brafton. By blending our creativity with science, we’ve created a unique approach to digital marketing that’s built on data-driven insights and a deep understanding of human behaviour. Like the city’s bustling canal networks, Brafton’s digital campaigns flow with purpose. Whether it’s a new product launch or a complex website redesign, we’re here to help you reach your goals and make Birmingham proud.
Hear From Some of Our Clients:
We built a custom WordPress theme, developed, designed and launched a new website, and much more to help our client Saphisle grow its business.
Nail search intent for a target keyword, and you’ll also rank for variant keywords. The result: Multiplied wins.
In a little under a year, we helped eSpatial rank on Page 1 for 19 of its target keywords, ultimately increasing organic traffic and conversions.
A Full Suite of In-House Creative Content Services
Our team of digital strategists will work with you as an extension of your in-house marketing team every step of the way to ensure that your content strategy is a success.
Our writers work closely with our strategists to create content that’s not only useful and informative but also ranks well on search engines. We begin by gathering data — conducting keyword research and analysing the competition so we know what works in your industry.
Then, our writers use that information to create engaging pieces that showcase your value to potential customers, even if they’re not ready to buy yet.
Search Engine Optimisation
As the leading SEO agency in Birmingham, we assist clients in creating interesting content that users will actually want to consume. We write for people, and we ensure that your content is visible on the web by using SEO best practices.
Our services include:
- Local SEO.
- National SEO.
- Technical SEO.
- On-page SEO.
- Video SEO.
The way you present yourself on the web is just as important as what you write. We help clients create graphics that are engaging, attention-grabbing and easy to share on social media to increase brand awareness. Our creative team approaches each project with the goal of creating a unique and memorable experience for users. We take pride in our attention to detail, ensuring consistency throughout all elements of your branding.
Our graphic design services include:
- Interactive infographics.
- Formatted white papers, eBooks and more.
- UX design.
- Custom illustrations.
The rise of video as a marketing tool has been meteoric. Video is one of the most effective ways to capture your audience’s attention and tell them what your business does.
It can be used to provide tutorials on how to use your product or service, explain complex topics in an entertaining way or even show off your latest project. We’re experts at creating engaging videos that will help build brand awareness and drive traffic back to your website.
Our video marketing products include:
- Explainer videos.
- Product demos.
- Testimonial videos.
Online, your website is your company’s virtual storefront. It’s your first impression with potential customers and it can make or break your business.
A poorly designed website will confuse visitors and make them hesitant about buying from you. On the other hand, well-executed web design will showcase your products or services in an engaging way will help increase sales and bring in new customers.
Brafton’s web design team is armed with a wide range of tools to build websites that are intuitive, attractive and optimised for search engines. We assess elements like brand consistency, searchability, page speed, navigation and more — all to ensure users are able to easily and conveniently find the information they’re looking for.
Expertise in Every Marketing and Sales Channel
We lead clients across a range of industries through the digital marketing space. We design campaigns that produce tangible, measurable results and increase brand awareness at every stage in the customer journey. Choosing the channels with the highest return potential and then executing with precision is the key to success.
We are experts in all aspects of marketing, including:
There’s a reason email marketing has been around for so long — it works. Putting valuable content at the top of your subscribers’ inboxes remains a tried-and-true way to build brand awareness, drive website traffic and encourage goal conversions.
When you partner with Brafton, our dedicated email marketing strategists will create an email marketing programme that aligns with your business goals, audience interests and brand personality. Let us take charge of your email marketing campaign and watch the results roll in!
Social Media Marketing
In today’s hyper-connected world, social media is a critical component of any digital marketing strategy. But how do you know which platforms to focus on? How much time should you spend creating content versus promoting it? What type of content is most effective at driving engagement and conversions? Brafton has the answers.
Our social media strategists use a winning combination of automation tools, expertise and industry best practices to optimise your presence on all the right social media channels and get the most exposure possible for your content — taking your business from zero to hero with a mix of organic and paid social media marketing.
A little extra money goes a long way with pay-per-click (PPC) advertising. It turbocharges your content marketing strategy and drastically increases your chances of reaching your target audience. Paid channels earn you prime real estate for your campaigns, letting you optimise the right keywords with precision for more website traffic, greater brand awareness and higher goal conversions.
Our team of expert strategists is skilled at creating and managing successful PPC campaigns that help businesses grow. Whether you need assistance with the initial setup or are looking for advice on how to optimise your campaign, we’re here for you!
Marketing Strategy on Demand
When you partner with Brafton, you get to work with a dedicated content marketing strategist who will take the time to learn and understand your business, from your unique value props to industry developments, all to help you build a tailored marketing strategy that delivers real results.
Our strategists evaluate your existing content strategy and make recommendations based on your goals and needs. They work in tandem with our in-house creative and production teams to bring your new digital strategy to life, then dive into the numbers to evaluate the performance of each digital marketing campaign and ensure goals are met.
Whatever your digital strategy needs, we’ve got you covered.
Build Your Brand With Flexible Package and Pricing Options
Our pricing model is based on units, with 1 unit equal to £75 of marketing spend. The beauty of the Brafton model is that units are completely flexible and customisable, meaning if you decide you need blog content on Day 1 but change your mind by Day 50, we’re ready and willing to make the adjustment. No additional charges and no questions asked.
We understand that our success is your success. We don’t charge extra for things that should be included, and we want to make sure you have all the information you need to build a content strategy that delivers. In addition to our flexible packages, we also provide SEO tips and guidance, benchmark SEO reports and ongoing reporting — completely free, always.