Portland Content Marketing Services

Brafton is a full-service content marketing agency. Since 2008, we’ve helped Portland-based large and small businesses alike with a foolproof formula: 

Killer Marketing Analytics + In-House Creative Geniuses = High-Quality Content.

You can count on us for all your digital marketing and content creation needs. Our packages include all manner of digital marketing assets, from blogs, eBooks and white papers to graphic design, consulting, ROI reporting and more. Whether you want to expand your reach to new customers, narrow in on your target audience or boost your brand awareness across Portland, we have the digital marketing solutions to make it happen.

With more than 15 years of experience building Portland brands, we have what it takes to elevate yours.

Our creative team of content writers works side-by-side with our content marketing strategists to develop and deliver quality content driven by SEO. Not only do these assets offer valuable information to customers, but they also help you rank highly in search results, bolstering your brand authority.

We start with the data. Content creation kicks off with thorough research on your specific industry and a comprehensive competitive analysis. We find the top-performing topics and keywords relevant to your business and create a tailored content strategy to boost your rank.

With that foundation of information in hand, our writers craft well-researched, engaging and relevant content that showcases your company’s value to your customers. As seasoned content professionals, our writers are able to seamlessly switch gears and write across a diverse range of topics and content types, from thought leadership blogs to in-depth white papers. Whatever your content needs and objectives are, we can handle them.

Search engine optimization allows companies to create valuable, engaging, relevant content that outranks competitors to get your page to the top of the search results.

Brafton is a leader in local SEO services for the Portland area. Our expertise and time-tested best practices ensure your content will reach your target audience, but that doesn’t mean we write for search engines. We work with each client to create attractive, compelling content that their customers actually want to consume.

Our SEO services include:

  • Local SEO: Boost organic traffic in specific regions with a localized SEO strategy.
  • National SEO: Target broader search terms to improve local rankings across the country.
  • Technical SEO: Optimize your website’s technical aspects for modern search engines.
  • On-page SEO: Elevate the content, site architecture and HTML for your website.
  • Video SEO: Make sure your videos are indexed and ranking for targeted keywords.

With an effective SEO strategy in place, you can maximize your inbound marketing results to drive organic traffic and, ultimately, conversions.

In today’s digital-first environment, customers are more than likely to have their first experience with your business through online marketing channels. It’s crucial to make a great first impression, but that can’t happen without a clean, engaging website.

Our web design team ensures each user has the best possible experience to leave a lasting positive impression of your brand. It starts with a health check on your UX and web design to identify possible issues that could be harming the user experience. 

After the assessment, we work with your in-house web design team to help you touch up or redesign your website. Using industry best practices, we make sure your site meets your unique needs while staying fast and convenient for all users.

One of the best ways to make your brand stand out from the crowd is through visual content. Graphic design is an essential part of any modern digital marketing strategy, adding vibrancy and a personalized flare to your business. Our team of graphic designers breathes life into the written word, creating eye-catching imagery to captivate customers, enhance engagement and capture leads.

Elevate your brand’s visual identity with:

  • Custom illustrations: Craft high-quality, engaging imagery to captivate your target audience.
  • UX design: Enhance the user experience by elevating your web design and site usability.
  • Interactive infographics: Animate your content with vibrant moving infographics.
  • Formatted content: Solidify your brand identity with white papers, eBooks and case studies.

We train our designers to deliver creative imagery that’s perfectly aligned with your brand guidelines — from color palettes, logos and symbols to fonts, sizes and other detail elements that make your brand unique and recognizable.

Even after decades, email marketing is still one of the most effective channels in the digital age. Not only does it drive traffic and conversions by placing valuable content at the top of your customers’ inboxes, but it also allows your company to stay in contact with prospects and clients.

At Brafton, our dedicated email marketing strategists handle the end-to-end life cycle of all your email campaigns. We help you craft the strategy, build out your lists and write the copy to directly target your ideal customers.

For each campaign, we also establish KPIs to track performance, keep us responsible and achieve the objectives you set out to accomplish.

For brands to survive in the digital age, they need an active presence across most, if not all, social media channels. Today’s customers want easy access to information about the businesses they use — and the first place they often go is social media. From Facebook and Instagram to LinkedIn and Twitter, if you’re not there, you’re likely missing out on a large part of your target audience.

Our social media strategists expertly employ a combination of best practices, industry expertise and automated solutions to enhance your presence across each relevant platform and maximize your content’s exposure. See how our persona-based approach can help you get the right message to the right customers, at the right time.

Pay-per-click (PPC) digital advertising is an easy and effective way to increase the reach of your content marketing strategy and drive greater traffic to your website. Paid channels like Google Ads allow you to pay for prime real estate on the search results page. And with advertising analytics, you can continually optimize your ads to target the right keywords, maximize traffic and turbocharge your conversions.

Our PPC strategists leverage this campaign performance data to inform decisions, improve your strategies and exceed expectations on future results.

Since 2008, Brafton has been helping Portland-based businesses build their brand awareness, increase traffic and drive conversions. Combined with expertise from in-house strategists and creative professionals, our full range of digital marketing solutions offers everything you need to transform your efforts and start seeing results.

Whatever your needs and goals are, we have the talented team to make them a reality.