Why Professional SEO Services?

Why Professional SEO Services?

As a full-service digital marketing agency, SEO plays a central role in everything we do at Brafton. SEO is a fundamental part of any online marketing strategy today, as this is the only way to create website content that ranks organically in search.

Driving organic traffic to your site fuels inbound sales opportunities, but potential customers need to be able to find your pages first. They will do this using search engines to look up key terms that relate to your business. If your website shows up on the first page for these queries, you have a much greater chance of capturing their attention and nurturing those leads to become happy customers.

For any of this to happen, it’s essential that your website is finetuned to meet search engine ranking criteria.

Search engines like Google and Bing use algorithms to determine which webpages provide users with the most comprehensive answers to their questions and the best online experience. Search engines use “crawlers” to evaluate webpages based on the words used on the page, elements such as images and videos, and hidden information such as meta descriptions, headings using H1-H6 tags, image alt text and more.

A comprehensive SEO strategy takes all of these factors into account and more to give your pages the best opportunity to rank for relevant keywords and phrases in search. It keeps your business ahead of the game, accounting for new updates and developments that affect your online presence.

With Brafton professional SEO services, your site will be in the best position to compete for high-intent queries and draw in valuable organic traffic.

business seo

SEO for Small Businesses

business seo

SEO for Small Businesses

Affordable SEO services can be a major boon for small businesses, especially those with tight marketing budgets. SEO service providers support small businesses establish a strong online presence, bring more visitors to their pages and increase their qualified leads.

Some marketers say organic SEO is free, which makes it ideal for businesses with tight marketing budgets. While it’s true that organic SEO doesn’t come with a specific price tag, it does require time, energy and know-how. Through Brafton’s SEO services, companies can take advantage of our expertise to bolster their online presence while staying within their marketing budget.

We have a variety of small business SEO services that fit every budget. Our specialists have expertise in all aspects of digital marketing and SEO – from content marketing to social engagement to site performance optimisation – and have the ability to give businesses of any size – from SMBs to large enterprises – the support they need to go head to head with the competition.

What Types of Business SEO Services Does Brafton Offer?

Brafton business SEO services include on-page SEO, off-page SEO, technical SEO, e-commerce SEO, local SEO and more. When you work with us, your dedicated content marketing team can address technical, external, and content-related factors and signals that impact search ranking.

Here’s a look at some of our professional SEO services:

On-Page SEO

On-page SEO

On-page SEO refers to the many factors that pertain to the actual content on your website’s landing pages. Significant on-page SEO factors include:

  • Keywords.
  • Meta description.
  • Title tags.
  • Page layout.
  • Alt image text.
  • Internal links.
  • Images, videos, embedded media and other on-page elements.

Each one of these on-site SEO factors needs to be accounted for on every landing page to maximise your brand’s online visibility and deliver qualified visitors to your site.

Brafton’s on-page optimisation services ensure your website can be found by search engines. Our expert SEO team takes every opportunity to prime your brand site to rank higher in search results and bring relevant users to your pages. Some of the SEO tasks that can improve on-page ranking factors include:

  • Keyword research.
  • Content updates.
  • Website redesign.
  • Landing page creation.
  • Link structure analysis.
  • Metadata optimisation.
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Off-Page SEO

off-page seo

Off-page SEO

Off-page SEO deals with factors that aren’t related to your actual website content. Even though this branch of SEO relates to external elements, it is something that you can take control of. Brafton’s SEO services help improve your brand’s reputation and authority across the digital landscape.

We look at:

  • Domain Authority.
  • Backlinks.
  • Guest blogging opportunities.
  • Brand promotion over social media.

Plus, other important off-page SEO factors that impact your online presence. To improve off-page SEO, your dedicated SEO strategist may recommend link building activities, social media strategy that boosts website traffic, guest blog outreach and more.

Boosting your off-site SEO not only drives more traffic to your pages from outside sources, but it adds that much-needed social proof to show potential customers yours is a brand to be trusted.

Technical SEO

Technical SEO

There are a lot of back-end issues that inform your website’s online presence and search ranking. Some of these factors relate to user experience, and would be readily apparent to any visitor. Others, however, impact a search engine’s ability to crawl your site – and those issues may not be as visible to the untrained eye.

Brafton SEO experts run comprehensive site audits to check for these issues and help optimise your website to realise its full online potential. Some of the most important SEO technical factors our SEO specialists look for include:

  • Site speed.
  • Responsive design.
  • Crawlability.
  • Site architecture.
  • Indexing.

If there is a technical SEO problem that is affecting your search ranking, our SEO experts will find it.
Making updates to your site has the added benefit of improving user engagement and keeping visitors on the page. Conducting an SEO audit on a regular basis will boost both your site performance and your search ranking.

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Local SEO

local seo

Local SEO

Businesses that rely on local customers to drive sales and revenue (retailers with brick-and-mortar shops, for instance) can benefit immensely from a robust local SEO strategy.

In addition to the technical, on-page and off-page SEO elements discussed above, local SEO services take a look at factors impacting your site’s visibility with geo-location search queries:

  • Claiming and setting up local listings.
  • Updating business listings with accurate business information.
  • Optimising content for local searches.
  • Facilitating customer reviews and testimonials.

E-commerce SEO

E-commerce SEO

If your business relies on online sales, it’s essential to consider e-commerce SEO when building or updating your website. E-commerce SEO focuses specifically on driving traffic to product pages to encourage more conversions.

Your dedicated SEO expert at Brafton will analyse your current product pages, your presence on any e-commerce platforms or marketplaces you use (such as Amazon), and more to determine how to best improve your online visibility.

A comprehensive e-commerce SEO strategy may include:

  • Product or service landing page creation or optimisation.
  • Image optimisation.
  • User testing.
  • A/B testing.
  • Web demo creation.
  • Schema markup.
  • Review and citation management.

SEO Strategy Consultation

seo strategy

SEO strategy consultation

The SEO landscape is constantly shifting with new search engine algorithm updates that affect how websites are indexed and ranked. If your SEO campaign doesn’t account for the latest industry changes and accepted best practices, you’re putting yourself at a disadvantage.

Brafton SEO specialists stay on top of every new development, identifying which signals have the biggest impact on search visibility and site performance.

We can provide ongoing support and consultation to ensure your SEO strategy continues to drive high-intent organic traffic to your site, regardless of what changes come down the pike.

What Does a Brafton SEO Audit Include?

Every single one of our SEO audits is conducted by one of Brafton’s SEO experts, who bring years of experience to the table. Our SEO specialists know which factors have the biggest effect on your website’s visibility and performance, and can help address any updates that need to be made.

Brafton’s SEO audit process has been refined to deliver the best results and most actionable insights:

  • Our SEO specialists prioritise key criteria during the audit, reporting on each one in detail.
  • Brafton provides guidance and recommendations on how to fix any errors that are found and further optimise your site’s performance.
  • We also review a selection of your competitors to see how your brand stacks up against other market players. Select up to five competitors for analysis.
  • Platinum-level audits cover the most ground, leaving no stone unturned and comprehensively checking technical SEO performance.
  • Our SEO consultants wrap up the SEO audit by conducting an in-person review with your staff to go over our findings.
  • At the end of our audit, SEO experts produce a unique, branded report that is tailored to the errors occurring on your website.

Once completed, the SEO audit should bring to light any lingering problem that’s preventing your website from ranking higher in search results and directing more organic traffic to your landing pages.

What are the Benefits of Working with an SEO Agency? pt. 1

What are the Benefits of Working with an SEO Agency?

Businesses have a few different options for managing their SEO strategy, from working with a dedicated SEO agency to contracting freelancers to handle everything in house.

Working with an SEO agency – particularly a full-service digital marketing agency – is clearly superior to the alternatives, offering a number of compelling benefits:

  • Specialised expertise in all areas of SEO. In-house teams and contract workers are unlikely to fully understand and manage technical, on-page and off-page SEO, among other demands.
  • Quality of service. Freelancers may not always deliver the best results and in-house teams have other responsibilities that can get in the way of SEO projects. Dedicated SEO agencies work quickly and effectively, providing a consistently high quality of service.
seo agency

What are the Benefits of Working with an SEO Agency? pt. 2

seo agency
  • Wide range of services. SEO agencies like Brafton conduct SEO audits, develop SEO strategies, implement necessary changes, map out content marketing strategies, produce SEO-enriched content and much more.
  • Ongoing consultation. Although SEO agencies can deliver one-off projects, their full value comes into focus when providing ongoing support for all aspects of your SEO strategy. They continue to adhere to industry best practices, regardless of how the SEO market changes.

Creating a comprehensive SEO plan is the first step to driving high-intent visitors to your site, converting those prospects to qualified sales leads and eventually generating more revenue for your business.

Brafton’s business SEO services address whatever SEO needs you have, improving your website’s search ranking and visibility. We support your SEO strategy in any way we can to deliver the best results today and in the future.

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