Free On-Demand Webinar: Winning Strategies for AI Ads, ChatGPT Ads & the Next Era of Search.

AI ads are here. Although U.S. businesses have spent an estimated $32 billion on AI ads in 2026, the format is still fresh and evolving, which makes it tricky to approach. What options are available? Which platform should you test? Where do you even start?

Join Zach Shah, Brafton’s Director of Paid Media, and Dave Snyder, Chief Services Officer, as they answer those questions and more in our webinar: Winning Strategies for AI Ads, ChatGPT Ads & the Next Era of Search.

Who is this webinar for?

Paid media and PPC specialists, marketing leaders and digital marketers looking to understand how AI advertising fits into their 2026 and 2027 strategies.

You’ll Walk Away With a Better Understanding Of…

  1. Which AI advertising opportunities you can actually test today versus what’s still emerging.
  2. Where ChatGPT ads fit alongside Google Ads and other paid search investments.
  3. What your team needs to get right before putting meaningful budget behind AI ads.
  4. How to approach early testing without overcommitting budget or expecting immediate ROI.

Presenters

Zach Shah

Zach Shah

Director of Paid Media

Zach is the Director of Paid Media at Brafton, based in Vancouver, Canada. A data-driven digital marketing leader with more than a decade of experience, he has led teams and campaigns across industries including insurance, health care, technology, FMCG, e-commerce and fundraising. Outside of work, he’s an avid outdoor enthusiast, lifelong martial artist and custom PC builder who shares his adventures through writing and blogging.

Dave Snyder

Dave Snyder

Chief Services Officer

Dave oversees Brafton’s Project Management, Consulting and Promotions & Engagement teams, working with clients and Brafton’s internal content marketing experts to ensure operational excellence across the business. Before taking on the role of Chief Services Officer, he broke ground as one of the company’s original project managers and served as the Vice President of Services and Director of Project Management. Dave’s commitment to quality continues to push Brafton teams to stay ahead of content marketing best practices and produce better results for our clients.

Get Up To Speed On the Next Era of Paid Search

Watch the full conversation for a practical look at AI ads, ChatGPT ads and the steps marketers can take now to prepare for what’s next.

Watch the Webinar On Demand