Winning Strategies for SEO, GEO & AI Visibility

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Webinar Overview

The way people search for information has changed.

AI-powered platforms like ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity are transforming how users discover brands, research solutions and make purchasing decisions. AI-generated answers that synthesize information from multiple sources are increasingly supplementing or entirely replacing traditional search results.

For marketers and business leaders, this shift presents both a challenge and an opportunity.

Join Philip Weafer, AVP of SEO and Adam Barber, global CCO, for an in-depth webinar exploring how search is evolving, what it means for your organic visibility and how forward-thinking brands can position themselves for success in the age of AI-powered discovery.

Presenters

Philip Weafer

Associate Vice President of SEO

Philip Weafer is Brafton’s global Associate Vice President of SEO based in Boston. He has a full decade (and counting) of digital marketing experience to his name. He’s a big sports fan with a keen interest in teams across multiple countries and competitions. During his free time, he (attempts) to play golf and other sports socially to an impressively average standard.

Adam Barber

Chief Commercial Officer

Adam is responsible for Brafton’s commercial and client strategy teams globally. He has been working in content marketing for 20+ years, during which time he established Brafton’s operations in APAC and EMEA. Adam has hands-on experience of every aspect of agency life from leading creative teams to driving growth strategies. He speaks at industry events and is a regular contributor to our blog.

What You’ll Learn

During this session, Phil and Adam will lead you through:

How AI-powered search experiences are changing user behavior.
Why SEO isn’t disappearing, but how it’s evolving.
What Generative Engine Optimization (GEO) is and why it matters.
How AI systems discover, evaluate and cite online content.
Strategies for building topical authority that improve both SEO and AI visibility.
The growing role of YouTube, rich media and off-site authority in modern search.
Why technical SEO and link building remain critical foundations.
New KPIs and measurement frameworks for evaluating success in an AI-driven search landscape.

Who Should Attend?

We encourage anyone and everyone interested in modern search, SEO and AI visibility to attend, including:

Marketing leaders and digital marketers.
SEO professionals, content strategists and writers.
Demand generation and growth teams.
Business owners and executives.
Anyone who wishes to understand the impact of AI on search and customer acquisition.

Why Attend?

Search is no longer confined to Google SERPs. Today’s buyers move between search engines, AI assistants, video platforms, online communities and brand websites throughout their decision-making journey. Understanding how to build visibility across this expanding ecosystem is a growing competitive advantage.

Whether you’re already investing heavily in SEO or just beginning to explore the implications of AI search, this webinar will provide practical insights and actionable strategies to help your brand stay visible, relevant and authoritative in 2026 and beyond.

Reserve Your Spot

Don’t miss this opportunity to learn how leading brands are adapting to the next era of search.

Register for free today to secure your place for this exclusive webinar on July 8, 2026.

Secure Your Spot