Content Marketing

At Brafton, we’re launching a survey to learn how marketing teams are truly adapting.

In marketing, needs and wants are similar but distinct concepts — both are critical to creating messaging that resonates with target audiences. Learn more.

A strong elevator pitch is the fastest way to spark meaningful connections, grab audience attention and stay connected with the decision-makers who can transform your skills, career and business. Using proven templates and practicing regularly helps make you “pitch-ready” for every scenario. Whether you need a professional elevator pitch for your LinkedIn profile, an introduction… Read more »

In pretty much every science-fiction media ever, there’s some sort of AI voice assistant that acts as a supporting character, antagonist or vehicle for exposition. As far as tropes go, it’s right up there with robot butlers — and while we’re still doing our own butlering (tragically), voice assistants have become an everyday reality, talking… Read more »

We’ve been blogging for 16 years — and it’s taught us some valuable lessons about building long-term authority. Here’s what we’ve learned and how you can apply it to your own blog program.

Inbound has changed the way marketers think about engaging with their audiences and has given way to more informed, intentional customers. But what does inbound actually mean, and how is it different from outbound?

As you’ve probably realized by now, marketing experts like you and me can do just about anything — like see the future. What’s that? You were sick on the day everyone else had prophecy lessons? Not to worry — I’m here to be your guide. I’ve even got an extra crystal ball you can use…. Read more »

Our top 10 Brafton Blog posts of 2025 reveal marketers’ priorities as we make headway into 2026. Explore themes of marketing fundamentals, AI adoption, email marketing and more.

The who, the what and the how of all marketing operations.

If your goal is to be a more inspired marketer, then you’ve come to the right place.