Some Marketers Still Aren’t Using AI. Our Data Helps Explain Why
81% of marketers use AI but the remaining 19% tell a different story. Explore the concerns keeping some teams from adopting AI.
Content Marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
6 Soft Skills in Marketing Every Professional Needs To Master
Hard skills get you hired, but soft skills make you exceptional. Here are the 6 essential soft skills every marketer needs to thrive.
What OOH Marketing Means and Why It Matters
Learn what OOH in marketing means, common ad formats, examples, benefits and how out-of-home advertising fits into a modern strategy.
Pull Marketing: Examples, Tips and Best Practices To Attract More Customers
Pull marketing draws customers toward your brand by providing valuable content, such as educational blog posts or videos. Check out these other pull marketing examples.
The AI Tools Marketers Actually Use — and Why One AI Isn’t Enough Anymore
ChatGPT still leads, but marketers are increasingly building AI tool stacks. Explore Brafton’s survey on the AI platforms marketing teams actually use.
Experience In Digital Marketing: 7 Skills for Success in 2026 and Beyond
Looking to gain experience in digital marketing? Here’s the 2026 industry breakdown and the skills that can help you succeed in an AI-assisted digital ecosystem.
How Marketers Are Learning AI: Most Teams Are Still Figuring It Out as They Go
Most marketers are using AI without formal training. Explore Brafton’s survey findings on AI adoption, training programs, policies and workplace impact.
Different Types of Website Bots and Crawlers: How To Identify, Manage and Handle Them Strategically
Learn how to identify, manage and handle website bots and crawlers, including which bots to allow, throttle or block to protect performance while preserving SEO & AI visibility.
AI in Marketing: How Should Marketers Handle AI Output? Lessons From Our Survey
These Brafton survey insights reveal how marketers review, refine, and improve AI content through fact-checking, brand editing and SME expertise.
AI in Marketing: What Marketers Really Think
Find out what marketers truly think about AI. Discover how many marketing professionals love AI, how many hate it and the practical steps teams are taking.