Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brafton Creative Director Perry Leenhouts may just be a secret agent. That is to say, he’s mastered the art of the double life, taking enough branching paths in his career trajectory to make Robert Frost jealous. From international rock star (we’ll get to that) to video production wunderkind to innovative driving force behind Brafton’s various… Read more »
Halloween is a chance for marketers to test their most creative content ideas. Our experts weigh in on why their favorite campaigns struck gold.
These guidelines can help you craft an effective email newsletter to reach and resonate with your audience, from segmentation to content to design.
A guide to choosing which content you can and should repurpose into something new.
Marketing automation results improve when your message is better targeted. Here’s how to use your content to segment and score your contacts.
Brafton’s picks of the best sessions for content marketers to have on their radars for ad:tech 2016.
Email marketing drives leads to convert, and the right content is what will fuel that effort.
Content is crucial for educating and engaging your leads. Here are four ways to make the most of content in your marketing automation to capture leads.
There has been a lot discussion among Brafton’s marketers recently regarding repurposing content. In an effort to practice what we preach, our internal marketing team decided to take a deep dive into the data behind our larger assets to seek out a diamond in the rough in need of some polishing. And now we’re going… Read more »
If you’re not getting the most out of your marketing automation, you might be missing the crucial element that fuels it: a robust content strategy.