Content Writing

Looking for topics to blog about? Here’s a list of ideas to help you beat the blank-page blues.

Finished your manuscript? Started a blog? Craft an engaging About the Author bio with our complete guide, including actionable tips and examples.

The best way to structure the perfect blog post to deliver the best results, both for search engine optimization and reader experience.

Transform your copy with trigger words. Learn how to effectively captivate your audience and increase engagement in your next campaign.

Forget popsicles – there’s nothing sweeter than a clearly laid-out article to search for information. Listicles are a key part of any content marketing strategy, conveying messages logically and creatively, while directly addressing your audience’s search intent.  The list format has been around in magazines and books for eons. The rise of sites like Buzzfeed… Read more »

Learn how to write effective ad copy that spurs your target audience to complete a specific action. Find out more in this guide.

Every week, we come up with new email marketing subject lines that we think will capture interest and attention. Let’s dive into our observations and dig out some insights.

What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia, or a trendsetter like Outdoor Voices? Maybe your company doesn’t sell activewear, but you get the gist. Strong brand positioning gives your target audience a solid idea of who your brand is and why they should… Read more »

What’s the quickest way to mess up your B2B2C marketing content?  Writing to the wrong audience.  In business-to-business-to-consumer (B2B2C) marketing, it’s all too easy to write copy with end customers in mind. However, your goal is to win over the business leaders who serve those people. Let’s look at the who’s-who of B2B2C marketing, how… Read more »

Learn more about the different types of content writing with these detailed content writing examples.