Molly Buccini

Busy marketers know time is of the essence: 69 percent say it’s the main reason they’re not publishing content as often as they’d like. Worse: when content management systems fail to publish your posts smoothly, the valued time it took to create content has been wasted. We’ve added a new feature to our services to make sure content goes live when you want it, no hassle.

Brafton’s proprietary content management system, Scribe, ensures our content publishing runs smoothly no matter what kind of site you run. Through our made-from-scratch, in-house software, we keep tight control over delivery over all of the formats customers receive – even in our constantly evolving editorial landscape.

And now Brafton-created content just became even easier to deploy for our clients using WordPress, thanks to a newly improved plugin developed by our tech team.

pencil computerNot sure exactly what a “plugin” is? Don’t worry, you’re not alone.

Here’s a quick rundown: Once Brafton content files are created, they’re saved to an XML feed. Without a plugin, a site manager would need to manually copy Brafton’s content and paste it into the publishing site’s content management system. When using a plugin, the data from the XML feed automates directly to the website. Essentially, the plugin does the heavy lifting.

But what makes ours so special is that our tech team kept our customers’ requests and needs in mind when creating it. Here are some insights from the plugin designer himself, Mohamed Ali:


If a Brafton client has feature requests that are beyond the scope of the Brafton plugin, our tech team can go in and modify specifically based on one client’s requests. Say a company has a unique CTA it would like to use for videos. Our tech team can create a function that updates the appropriate CTA, without altering the entire plugin.


We know a lot of our customers have in-house tech teams, so they should be able to work with the plugin too. Developers beyond Brafton’s tech support team who are interested in adding extended behavior are able to do that easily using WordPress Hooks.  

error reporting

The plugin has the ability to log specific server problems automatically, so if something doesn’t work correctly on the client-end, our tech team will know what went wrong quickly.

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Our tech team advises clients to use five additional plugins for a better user experience. We recommend the following:

wordpress plugin1. Github updater: This updater automatically detects any plugin updates, and allows simple updating via the WordPress backend.

2. Google Analytics: A plugin that does the work of adding Google Analytics tracking code so you don’t have to manually update across pages.

3. Analytics Dashboard: What’s your content ROI? Brafton makes it easy to track return on our pieces with our modified version of an existing plugin. Through the Brafton Analytics dashboard, you can see all analytics relevant to WordPress, but it can also be configured to only display Brafton-related analytics.

4. Contact Form 7: This feature streamlines contact form setup in WordPress.

5. WordPress SEO: A plugin that developer John Parks described as “practically a must-have for any WordPress site.” It’s another tool that helps you fill in the big picture in terms of SEO, and our importer has been designed to integrate with it. The WordPress SEO feature automates adding OG tags and Meta tags.

Want to learn more about WordPress and various content management systems? Check out these related posts:

Content Marketing & WordPress: 2 peas in a pod
Which content management system fits your business strategy? 5 CMS platforms to consider
How content marketing (technically) works: A closer look at Brafton’s CMS