Report: Pinterest referring more prospects than Bing, Yahoo
Pinterest drove more traffic to Shareaholic’s clients’ website in August than Bing or Yahoo, signaling increased use of the site as a driver of relevant traffic.
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LinkedIn’s new Company Pages highlight shared content
LinkedIn marketing has become more popular in recent years, and the social network recently rolled out new Company Pages to make its service more effective.
What brands can learn from Coca-Cola, as company hits 50 million Facebook Likes
Coca-Cola has surpassed 50 million fans on Facebook, and other marketers can learn from the company’s social strategies to inform their own campaigns.
Images, articles shared most frequently by Twitter users
Twitter users are most likely to share images and links to articles, which means industry news and graphic content marketing campaigns offer greater social traffic potential and engagement for businesses.
Choose social marketing platform wisely: Different demographics use different networks
The Association of Magazine Media found that social media users vary in age and gender across networks.
‘Bing it on’ rolled out to attract search users from Google
Bing has rolled out BingItOn.com in an attempt to attract more searchers. The feature allows people to search for five queries and choose between results from Google and Bing.
Twitter rolls out widgets to highlight relevant content
Twitter rolled out widgets that will allow marketers to share feeds throughout their websites that collect Tweets related to specific events.
Content marketing campaigns to get greater focus moving forward
IDG Enterprise suggests that 84 percent of companies using content marketing will increase investment moving forward.
Diversity in content marketing a must as more marketers get into the game
Diverse content types have helped marketers across industries reach different prospects and achieve a series of goals critical for the success of their businesses.
Outsourced content marketing drives leads for B2B companies
Outsourced content marketing allows businesses to develop a stronger web presence and brand authority without straining internal resources.