Content marketing a primary task for successful B2B marketers
A report from Optify found that marketers are dedicated to content as a traffic driver and have developed more confidence with new media marketing channels.
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Brand messages affect purchase decisions on the web
Copernicus reported that marketers should focus on brand messaging with their web marketing to attract prospects.
Twitter ad revenue approaches $290 million, organic content formats win more clicks
Twitter’s growth in ad revenue demonstrates the value of paid social content that occupies space dedicated mostly to organic content.
Yahoo struggles in search continue, as competitors thrive with users and marketers
August was another tough month from Yahoo, as comScore reported that the former leader in search continues to lose market share.
Instagram debuts in top 50 web properties, continues growth of visual social growth
Instagram moved into comScore’s top 50 web properties for the first time in August, continuing the rapid growth it’s maintained throughout the year.
Google algorithm updates affect 87 percent of marketers’ plans
A report from Econsultancy and Adobe found that companies have responded proactively to Google search algorithms, adjusting strategies to avoid potential traffic losses.
Bing reaches all-time high in search share, comScore reports
ComScore’s August 2012 search rankings found Bing had its strongest ever month, but Google remains the clear market leader.
Holiday travel plans on the rise, marketers must move quickly
The Travel Leaders Group found that more Americans expect to travel during the upcoming holiday season, and marketers can attract these consumers with content that highlights the benefits of booking early.
Smaller companies adopting social marketing, varying goals
Social marketing strategies among small and medium-sized businesses are evolving, with more companies finding new ways to measure success and improve their businesses.
Zuckerberg says Facebook processes ‘a billion searches per day’
At TechCrunch Disrupt, Facebook CEO Mark Zuckerberg said the company processes more than 1 billion searches every day, and that the company may make its search engine more robust moving forward.