Pinterest traffic referrals surge in summer, site’s marketing value high
Pinterest’s role as a traffic driver reached new heights in July, and social media marketing campaigns using the site can boost visibility by sharing content on the platform.
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Top 10 Facebook marketing changes of 2012, so far
Facebook marketing has seen a major facelift in 2012, and here is Brafton’s take on the 10 most important changes thus far.
Brafton at SES San Francisco 2012 from August 13 through 15 at Moscone West
SES San Francisco 2012 begins next week, and Brafton will be presenting at the event.
Original content for SEO: Latest Google search update targets sites with frequent DMCA removal requests
Amit Singhal reported on Friday that Google has rolled out a new ranking signal to penalize sites that have received frequent copyright removal requests.
Ecommerce spending on the rise, content marketing can help attract online shoppers
ComScore reported that ecommerce spending continued its growth in the second quarter of 2012, and marketers can prepare for the continued rise with an integrated web marketing strategy.
Video marketing impacts Americans’ purchase decisions
A report from AYTM Market Research found that video marketing is an increasingly useful tool for reaching and educating prospects.
Pinterest opens to the public, could drive traffic to brand boards
Pinterest has finally become open to the public, and the site has some work to do to become a viable social platform for consumers and marketers.
Report: Men and women becoming equally strong targets for social media marketing
Social media marketing campaigns may soon reach as many men as women, as the gender gap in the channel becomes increasingly small.
Top brands making visual content a part of social marketing with Instagram
Instagram has been adopted by more than 40 percent of the top global brands, and companies are seeing strong engagement from visual elements of their social marketing content.
Brafton to attend Affiliate Summit East from August 12 through 14 at the Hilton New York
Brafton will be attending Affilliate Summit East in New York next week and will be available to discuss content marketing and web strategies at Booth 230.