Facebook demographic features boost post targeting
Facebook’s shift to maximize visibility of organic social marketing content has led the company add new targeting capability, focused on the personal characteristics of a brand’s fans.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Google rolls out icons to highlight sites optimized for mobile users
Bryson Meunier, an independent SEO expert, reported on his personal website that Google may be adding a special icon to mobile-friendly content included in SERPs, directing users to mobile sites optimized for smartphone and tablet users. This further demonstrates the need for an optimized mobile website.
Interest in leisure travel gives marketers chance to win on the web
Harris Interactive found that travel marketers will still find online interest in vacation planning even as the summer comes to an end.
Google AdWords releases latest twist in audience targeting with congressional districts
Google has rolled out congressional district targeting, which could help marketers inside – and outside – the political sphere bring relevant content to users.
Bing: Involvement in web conversations drives SEO and site traffic
Duane Forrester recently reported that focusing on driving conversations on the web can improve a company’s visibility, which will drive site traffic and leads.
Charities, nonprofits turning to multi-platform content marketing
Content marketing can help charities and nonprofit organizations highlight their causes and appeal to new donors on the web.
Smartphone users spending more time accessing blogs, social content as market continues growth
ComScore reported that the continued growth of smartphones has led to more social and blog content access on the mobile web.
LinkedIn announces 175 million users after busy month rolling out new tools for marketers
LinkedIn reported that its successful quarter was likely due to increased innovation for both marketers and consumer users.
Pairing email and social marketing helps boost engagement but many failing to integrate
Constant Contact reported that many companies using social media marketing and newsletter campaigns fail to integrate the channels and limit their visibility as a result.
Twitter debuts Political Index to monitor presidential candidates’ social buzz, related content can boost marketing efforts
Twitter has rolled out a Political Index tool, which further demonstrates the company’s status as a communication hub that marketers can leverage to boost visibility.