Google Chrome loses market share in January
A report from NetApplications shows that Google Chrome lost market share in January, which correlates with its early January decision to penalize Chrome’s homepage in search for faulty link building.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Better social media marketing tied to growing customer satisfaction in financial industry
A report from comScore suggests that financial institutions are improving their web capabilities, especially in terms of social marketing, as consumer demand for online finance information grows.
Targeting ‘power users’ critical for social media marketing with Facebook
Reaching power users can help businesses improve the reach and effectiveness of their social media marketing campaigns, however, finding these users is more is dependent on a brand’s ability to offer relevant social content.
Mobile web access up in fourth quarter of 2011, report says
Mobile web access grew substantially in the fourth quarter of 2011, with more than 47 percent of mobile phone owners accessing the web.
Report: Just 36 percent of Tweets engage users, original social content a must
A report from Carnegie Mellon University, the Massachusetts Institute of Technology and Georgia Tech found that Twitter users respond to interesting content, but there are some rules to follow to avoid turning prospects off.
Misspellings for Punxsutawney Phil trend on Google search
On Groundhog Day, countless people searched for incorrect variations of Punxsutawney Phil’s name, to the point where “Punksatony Phil” ranked on Google search trends – but proper spellings count for SEO.
Social media marketing lifts lead generation, web traffic
Social media marketing’s growth has enabled businesses to improve their lead generation and web traffic, while boosting visibility throughout the web as well.
Encouraging user-generated content key to converting Millennials
Millennials rely on user-generated content when making purchase decisions, according to a report from Bazaarvoice.
89 percent of consumers use search engines for purchase decisions
A report from Fleishman-Hillard suggests that almost 90 percent of consumers use search engines to research new purchases.
Google, Microsoft in war of words over privacy policy
Google responded to claims from Microsoft regarding its new privacy policy with a clarifying blog post on Wednesday, and search marketers may want to monitor whether the controversy has any actual impact on searchers’ behaviors.